Academic Journal of Da'wa and Communication https://ejournal.uinsaid.ac.id/index.php/ajdc <p><strong>ISSN: <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1588259059&amp;1&amp;&amp;" target="_blank" rel="noopener">2722-1431</a> (Print)</strong></p> <p><strong>ISSN: <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1588261122&amp;3081&amp;&amp;">2722-144X</a> (Online)</strong></p> <p><strong><em>Academic Journal of Da'wa and Communication</em></strong> is a scientific publication that efforts to facilitate academic articles and scholarly writings of a number studies in empirical research in the field of Da'wa and Communication. Published by Faculty of Ushuluddin and Dakwah, UIN Raden Mas Said Surakarta, Central Java, Indonesia. Firstly published in 2020, the journal is published twice a year (June and December). <br /><br />Academic Journal of Da'wa and Communication is open to academics, students, researchers, and practitioners who are interested in contributing their thoughts, especially in the field of Da'wa and Communication. This journal is open-access which means that everyone can access for individual or institution <strong>for free</strong>. User will be allowed reading, downloading, copying, distributing, producing, creating a link from the article, or using for academic writing under the condition of publication ethics. This journal has been indexed by national and international indexing website, such as <a href="https://search.crossref.org/?q=AJDC%2C+Academic+Journal+of+Da%27wa+and+Communication&amp;from_ui=yes"><strong>CrossRef</strong></a>. And this journal has <strong>Digital Object Identifier</strong> (DOI).</p> en-US ajdcjournal@gmail.com (Abraham Zaky Zulhazmi) a.anwar.d@gmail.com (Akhmad Anwar Dani) Mon, 07 Mar 2022 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Upaya Pemulihan Pariwisata Islam di Masa Pandemi (Studi pada Masjid Agung Demak) https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/5036 <p><em>The pandemi period resulted in a decrease in the number of tourists and pilgrims visiting the Great Mosque of Demak. The administrators of the Great Mosque of Demak are trying to conceptualize religious tourism services during the pandemi by implementing strict health protocols to reduce the spread of the Covid-19 virus. This research aims to find out the form of religious tourism services of the Great Mosque of Demak during the pandemi and to find out the concept of implementing religious tourism of the Great Mosque of Demak as an effort to recover during the pandemi. This research is a field research conducted at the Great Mosque of Demak because of the symptoms and events that occur in community groups. The method used in this research is to use descriptive qualitative research methods by describing the data in depth which is then reflected with the theory relevant to the research. The results of this study show that the services applied by religious tourism of the Great Mosque of Demak pay more attention to the 4K factor (cleanliness, health, security, and sustainability), while the concept in the development of religious tourism of the Great Mosque of Demak included the fulfillment of halal and friendly service facilities to the pilgrimage in the form of accommodation, restaurants, halal food, places of worship and adequate bathrooms, health clinics, libraries, museums, and other halal facilities. Thus, the concept and services carried out were used as an effort to restore Islamic tourism during the pandemi.</em></p> Faridhatun Nikmah Copyright (c) 2022 http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/5036 Thu, 30 Jun 2022 00:00:00 +0700 Pengaruh Kampanye Public Relations New Normal terhadap Minat Berkunjung Wisatawan di Heha Sky View Yogyakarta https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/4958 <p><em>This study aims to determine whether there is an influence between the public relations campaign adapting to new normal habits at HeHa Sky View Yogyakarta on the interest of visiting tourists. This type of research is quantitative explanatory with data collection techniques through questionnaires and interviews. While the data analysis technique used is the classical assumption test, simple linear regression test, partial test, and the coefficient of determination test. Respondents in this study amounted to 150 respondents. Based on the results of the study, it is known that there is a significant influence between public relations campaigns and tourist interest, especially in the HeHa Sky View tourist attraction. The influence of the public relations campaign on the interest of visiting tourists is 0.324, meaning that the influence of the independent variable on the dependent variable is 32.4%. The public relations campaign has a positive effect on the interest of visiting HeHa Sky View tourists with a regression coefficient of 0.758. This means that for every 1% addition to the value of the public relations campaign, the value of the interest in visiting tourists increases by 0.758.</em></p> Kartika Sari Yudaninggar, Inggit Dwi Prabowo Copyright (c) 2022 http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/4958 Thu, 30 Jun 2022 00:00:00 +0700 Strategi Pengembangan Wisata Menara Kudus Berbasis Kearifan Lokal sebagai Upaya Pemulihan Ekonomi Masyarakat https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/5059 <p><em>The existence of tourist objects as one of the pillars of the community's economy during the pandemic is decreasing. Along with the increasing number of Covid cases in Indonesia, several tourist attractions were closed due to the PPKM. The research aims to formulate alternative strategies that can be implemented in the development of the Menara Kudus tourist attraction during the pandemic. This is descriptive research with primary data sources consisting of observations and questionnaires. Technical sampling was chosen non probability sampling, because Menara Kudus is one of the popular tourist attractions in Kudus and offers a tourism concept that combines religion and culture. The analytical method used is SWOT. The results show that the position of the Menara Kudus tourist attraction is in quadrant I, meaning that the Menara Kudus tourist attraction is in strong internal and external conditions. An alternative strategy that can be applied is to highlight local wisdom in the form of cultural celebrations whose implementation is carried out by implementing health protocols as the main tourist attraction, with the hope that the community's economy can bounce back after going through the pandemic.</em></p> Nanang Dwi Praatmana, Muhammad Arsyad Copyright (c) 2022 http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/5059 Sat, 25 Jun 2022 00:00:00 +0700 Persepsi Wisatawan terhadap Objek Wisata Umbul Ponggok https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/4307 <p><em>Umbul Ponggok is a swimming pool whose water comes from real springs. The underwater scenery that looks like the sea makes Umbul Ponggok visited by many tourists. The purpose of this study was to determine the perception of tourists about the Umbul Ponggok tourist attraction. This study uses survey methods and calculating perceptions using a Likert scale. There are 5 variables used to measure tourist perceptions. Based on the characteristics of tourists, Umbul Ponggok is most visited by tourists from outside the city of Klaten, most of which come for recreation. Tourists' perceptions of the quality of tourist objects are good, tourists' perceptions of the convenience of facilities, accommodation, amenities and accessibility are tourists feel comfortable, and tourists' perceptions of management and service satisfaction are satisfied tourists.</em></p> Rini Wulandari Copyright (c) 2021 Academic Journal of Da'wa and Communication http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/4307 Mon, 07 Mar 2022 00:00:00 +0700 Strategi Dakwah Bubohu sebagai Objek Wisata Dakwah di Bumi Gorontalo pada Masa Pandemi https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/5033 <p><em>The Bubohu Kingdom is a symbol of Islam and Gorontalo culture, empowering the community, cultivating a micro-economy and a centre for the spread of Islam. This study examines the Islamic da'wah of the Bubohu Kingdom which developed into a da'wah tourism location in Gorontalo. This research is qualitative with a field research method. This study identifies the strategy and process of spreading da'wah that occurs in Bubohu Tourism so that it has an allure as a tourist attraction with a variable base of Islam, da'wah and history in Gorontalo. The results of this study were the strategy of preaching the Kingdom of Bubohu by conveying Islamic teachings to the people of Bubohu Gorontalo, cultivating customary principles based on syara, syara with scriptures. The missionary tourism of the Bubohu Kingdom began with the construction of a site and has since developed with several facilities, namely a natural boarding school, a museum of Indonesian wood fossils, a Bubohu Tourism Vocational School, and an organic agriculture laboratory.</em></p> Dian Adi Perdana, Rois Lantuka, Zulfahmi Kusuma, Julaeha Mingolo, Indah C Wewengkang, Hamdani, Akbar Lakisa Copyright (c) 2022 http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/5033 Thu, 30 Jun 2022 00:00:00 +0700 Strategi Dakwah Muslimah di Perkotaan: Studi pada Komunitas Humaira Surakarta https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/5286 <p><em>This study aims to describe the da'wah strategy carried out by the Komunitas Humaira Surakarta. This community is one of the hijrah communities in Surakarta. This research is a qualitative descriptive study. The results showed that the Komunitas Humaira Surakarta based in urban areas held a number of programs to support their da'wah. The programs include Kajian Kamis, Kajian for Teens, Taklim for Kids, Program Sedekah Pondok Pesantren, Anak Asuh, Sembako Lansia Dhuafa, Humaira Mukena Bersih, Free Medical Treatment and Assistance for Disasters. Social programs are carried out by the Komunitas Humaira Surakarta in order to increase the religious understanding of the congregation. The da'wah carried out by the Komunitas Humaira Surakarta is classified as tarqiyah da'wah, namely da'wah to increase the capacity of the people, faith and piety.</em></p> Siti Zaida Hanum, Abraham Zakky Zulhazmi Copyright (c) 2022 http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/5286 Thu, 30 Jun 2022 00:00:00 +0700