al-Balagh : Jurnal Dakwah dan Komunikasi <p><strong>Al-Balagh: Jurnal Dakwah dan Komunikasi </strong>is a scientific publication that aims to facilitate scholarly discussions and publish academic articles on a number of studies in empirical research in the field of Da'wa and Communication. Published by <a href="" target="_blank" rel="noopener">Faculty of Ushuluddin and Da'wah, Universitas Islam Negeri Raden Mas Said Surakarta, Central Java, Indonesia</a> in collaborate with <a href="" target="_blank" rel="noopener">Perkumpulan Ahli Manajemen Dakwah Indonesia (PAMDI)</a> and APDI (Asosiasi Profesi Dakwah Indonesia).</p> en-US <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under <a href="">a Creative Commons Attribution-NonCommercial 4.0 International License</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ol> <p>This ejournal system and it's contents licensed under<br /><a href="">a Creative Commons Attribution-NonCommercial 4.0 International License</a></p> (Akhmad Anwar Dani) (Akhmad Anwar Dani) Mon, 26 Dec 2022 00:00:00 +0700 OJS 60 SEEDING PEACEFUL PREACHING IN THE DIGITAL UNIVERSE: MEDIATIZATION OF DA'WAH HUSEIN JA'FAR AL-HADAR ON INSTAGRAM <p>this article examines the efforts Husein Ja’far al-Hadar to spread peaceful proselytizing on instagram. The study focused on a form of mediatization of proselytizing on Instagram on @husein_hadar accounts. This paper is a field study that is descriptive analytical and strengthened by literature review. From this study, the author found a form of mediatization of Husein Ja'far Al-Hadar's peaceful proselytizing on Instagram, namely; 1) Mediatization of proselytizing in oral form (lectures) . This oral form is in the form of short videos in the form of snippets or snippets of long videos, and videos in the form of parody questions and answers. . 2) Mediatization of proselytizing in the form of texts in the form of quotations and question and answer narratives. 3) Mediatization of proselytizing in the form of visuals in the form of images or photos accompanied by Islamic messages through captions. The three forms above are HJA's efforts in adjusting Instagram needs that are visual, fun, short and light. This paper contains HJA adaptive proselytizing through popular and contemporary culture to attract the participation of the younger generation in peaceful proselytizing (Islam Cinta).</p> Qurrota A'yuni Copyright (c) 2022 Qurrota A'yuni Mon, 26 Dec 2022 00:00:00 +0700 NORMS AND NEW MEDIA AS NEW PILLARS OF NEW NETWORK TERRORISM <p>Terrorism is a constant phenomenon. However, the pattern and style of terrorism has changed considerably since 2010. This paper uses a case-study approach to explore the factors that leads individuals to join terrorist groups today. Analysts have long focused on three factors that drove individuals to join terrorist groups: "needs, narratives, and networks," commonly referred to as the 3N. In this paper, we identify two more: norms and new media (2N). Now recruitment often occurs through social media. Beside that, this study found that people who adhere to good norms are vulnerable to being affected by terrorism. The results of this study indicate that not all terrorists have bad personalities. The implication of the results of this study is the knowledge to the community that the internalization of values is not only done by teaching goodness, but also directing the goodness. In addition, this research also has implications for the community to increase their digital literacy skills.</p> Ahmad Saifuddin Copyright (c) 2022 Ahmad Saifuddin Mon, 26 Dec 2022 00:00:00 +0700 COMMUNICATION FOR EMPOWERMENT THROUGH VIRTUAL PHILANTHROPY TO BUILD AN ISLAMIC CREATIVE ECONOMY <p>The spread of Covid-19 cases in Indonesia has caused a weakening of economic activity which also has an impact on economic growth, the emergence of unemployment, and a decline in income from micro, small and medium enterprises (MSMEs). This study aims to determine the role of the creative economy through virtual philanthropy based on Islamic teachings in helping economic recovery. The type used in this research is qualitative with a phenomenological approach. The participants in this study were four communities of micro, small and medium enterprises (MSMEs) engaged in services and one community of empowerment in the region of Yogyakarta, Indonesia. The results of this study show that the presence of several virtual philanthropic communities based on Islamic teachings through social media has an impact on business growth in six important ways. The hope in the future can be a driving force for the empowerment of small communities.</p> <p>&nbsp;</p> Diah Ajeng Purwani Copyright (c) 2022 Diah Ajeng Purwani Mon, 26 Dec 2022 00:00:00 +0700 PERSUASIVE PUBLIC RELATION COMMUNICATION STRATEGY OF UIN RADEN MAS SAID SURAKARTA AND UIN SAIFUDDIN ZUHRI IN SOCIAL MEDIA FOR INCREASING THE IMAGE OF HIGHER EDUCATION <p>Image is an important element for the institution as a reflection of the quality of the institution in the eyes of the community. Part of the institution that functions to form an image is public relations (PR). This study aims to explain the role of public relations in improving the image of Islamic universities in Central Java. The two universities selected as research objects are UIN Raden Mas Said Surakarta and UIN Saifuddin Zuhri Purwokerto. The two institutions underwent a transformation from IAIN to UIN in 2021. The research approach used was qualitative. This study resulted that the two universities functioned public relations to improve the image of the institution. In addition, public relations is also functioned as a means of da'wah, considering that both universities are Islamic religious colleges.</p> Fathan Dj Copyright (c) 2022 Fathan Dj Mon, 26 Dec 2022 00:00:00 +0700 THE DIALEKTICS OF MAKRUF AMIN POLITICAL COMMUNICATION IN 2019 PRESIDENTIAL ELECTIONS <p>This article is a critical study of the phenomenon of political contestation in the 2019 presidential election. PDIP views the reality of NU as a political attribute of Makruf Amin as a tool to influence voting. A political strategy was aimed at neutralizing religious issues that was deliberately framed by the Prabowo camp. Using a phenomenological approach and a descriptive analytical method, this article will discuss 2 problems: What is the role of Makruf Amin as a voter for PDIP? What is the role of voters in PDIP’s victory? The results show that Makruf Amin’s entity as Jokowi’s representative absolutely gains votes for PDIP. Although at the time of Ahok’s case, he also played a role in imprisoning Ahok through his statement. Muslims as voters are divided into two types. First, Voters with lower secondary education are dominated by reactive voters. Second, voters with secondary education and above are rational, responsive, and active voters.</p> Moh Bashori Alwi Almanduri Almanduri, Andi Faisal Bakti Copyright (c) 2022 Moh Bashori Alwi Almanduri Almanduri, Andi Faisal Bakti Mon, 26 Dec 2022 00:00:00 +0700 CONTROVERSIAL BEHAVIOR OF POLITICAL ELITES IN INDONESIA DURING THE COVID-19 PANDEMIC <p><em>The Covid-19 pandemic, which has accounted for remarkable casualties in Indonesia, did not seem to make political elites more empathetic. They even took advantage of the situation with immoral actions. The study aims to reveal how the mythology of the political elite behind the criticism of Instagram accounts @GejayanMemanggil.</em> <em>&nbsp;To fulfill this goal we used Roland Barthes' semiotic analysis of nine contents @GejayanMemanggil. The results show that first, the mythology of the political elite is represented as the 'ancilus' of oligarchic interests during the Covid-19 Pandemic. Second, Political elites and oligarchs have a superior position of control over society and health workers; Third, the policies of the political elites are more focused on economic recovery rather than the safety of people. Fourth, political elites are depicted as voracious figures by making use of their position 19 Pandemic in cases of social aid fund embezzlement. Finally, this research shows how political elites not being empathetic toward the suffering of people during the Covid-19 Pandemic.</em></p> <p><em>Keywords: </em><em>Covid-19; Political Elites; Political Communication; Social Media.</em></p> anang sujoko Copyright (c) 2022 anang sujoko Mon, 26 Dec 2022 00:00:00 +0700