ANALYSIS OF DIGITAL TECHNOLOGY ON DA'WAH COMMUNICATION STRATEGIES IN THE MODERN ERA

Sun, 12 Jan 2025 00:00:00 +0700

The use of social media and digital platforms is increasing in da'wah activities. Many studies have not explored the optimal use of technology by da'wah practitioners to reach wider and more diverse audiences, as well as face digital challenges, such as disinformation, the digital divide, and technical skills. This research explores the influence of digital technology on da'wah communication strategies in the modern era using the case study method. Data collection through in-depth interviews, participant observation, and analysis of documentation from various digital platforms. Research findings show that social media, video platforms, and podcasts have changed the way preachers preach, allowing preachers to reach a wider and more diverse audience with more interesting and interactive content. In addition, the use of analytical tools to understand audience demographics is very important in increasing the effectiveness of message delivery. However, challenges such as the digital divide and the need for technical skills in content creation were also identified. The results of this research emphasize the need for digital skills training for preachers so that messages can be conveyed professionally and attractively. In addition, this research provides practical recommendations for preachers to optimize the use of technology in da'wah activities, including content creation strategies and how to deal with challenges such as misinformation.

DEPARTMENT OF WOMEN'S EMPOWERMENT AND CHILD PROTECTION IN PREVENTING ACTS OF VIOLENCE AGAINST WOMEN AND CHILDREN IN LABUHANBATU DISTRICT: AN ISLAMIC COMMUNICATION PERSPECTIVE

Hafsah Juni Batubara, Hasan Sazali, Irma Yusriani Simamora — Fri, 30 Aug 2024 00:00:00 +0700

The rate of violence against women and children is still very high in Indonesia, including in Labuhan Batu. Based on the research conducted, there have been many studies on preventing acts of violence against women and children, but few have seen the benefits of Islamic communication in the implementation process. This study uses qualitative methods and uses descriptive phenomenological data analysis. In-depth interviews are data collection methods. The data validity assurance method utilizes technical triangulation, source triangulation, and member checking. The results of the research show that DPPPA communication in carrying out prevention and treatment service tasks uses Islamic communication with good speech, an attitude full of gentleness, adapting language and content, conveying information about the actual situation, prioritizing empathy, and building good relationships. The results of the prevention phase of UUTPKS advocacy activities, outreach on ABH prevention, improvement of the Children's Forum and FK Puspa, increasing the role of PATBM, special SIMFONI training, case management training, protecting children from abuse, and monitoring child-friendly information in internet cafes in the Rantauprapat area. This study shows that DP3A Labuhanbatu Regency's communication regarding implementation and prevention results has been carried out well. To stop acts of violence against women and children in Labuhanbatu Regency, they must truly implement Islamic communication, not just fulfill their duties at work.

al-Balagh : Jurnal Dakwah dan Komunikasi

ANALYSIS OF DIGITAL TECHNOLOGY ON DA'WAH COMMUNICATION STRATEGIES IN THE MODERN ERA

DEPARTMENT OF WOMEN'S EMPOWERMENT AND CHILD PROTECTION IN PREVENTING ACTS OF VIOLENCE AGAINST WOMEN AND CHILDREN IN LABUHANBATU DISTRICT: AN ISLAMIC COMMUNICATION PERSPECTIVE