The Strategy of Collecting and Distributing Qur'an Waqf at Trans Studio Bandung Grand Mosque: SWOT Analysis

This research aims to determine Al-Quran waqf's funding and distribution strategy at Trans Studio Bandung Grand Mosque. The type of this research is qualitative and uses a descriptive study method. The research approach is SWOT analysis. Data collection techniques used interviews, observation, and documentation. The research results show that Al-Quran waqf's funding and distributing strategy at Masjid Trans Studio Bandung is carried out in two ways: 1) opening a waqf outlet and 2) presenting strategy. The results of the SWOT analysis are Strengths, the existence of a special team that focuses on managing Al-Quran waqf, the potential for Al-Quran waqf is quite large, the geographical location, e-money waqf transactions system, a good network of collaboration partners. Weaknesses include not having an Al-Quran waqf funding raising target, needing a schedule for Al-Quran waqf education, needing more professional human resources, and not optimizing social media to inform the waqf program. The opportunities are to develop in achieving the Al-Quran waqf program optimizing cooperation with external parties. The threats include the existence of Al-Quran waqf institutions that are more experienced and known by the public, and public literacy regarding Al-Quran waqf still needs to improve.


INTRODUCTION
Indonesia is a country whose majority religion is Islam.Based on data from the Ministry of Home Affairs, as of December 31, 2021, the number of Muslims was 237.53 million or 86.9% of Indonesia's population of 273.32 million. 1Based on this data, Indonesia is a country that has the potential for waqf to reach 180 trillion rupiah per year.However, the success of collecting waqf funds has remained relatively high, based on data from the Indonesian Waqf Board as of March 2022 regarding the acquisition of waqf funds of 1.4 trillion. 2Several challenges must be faced in improving waqf in Indonesia, even though it has shown quite good progress.One is the awareness of Muslims regarding waqf, government support, waqf certification bureaucracy, management of waqf nazir, digitization, and integration of waqf data.Bandung (MATSB). 4The MATSB Al-Quran waqf movement started in March 2022 and based on data, has distributed Al-Quran waqf as many as ± 6,000 copies of the Al-Quran.Of course, this waqf movement must be managed well, from collection to distribution.

Understanding Waqf
Waqf comes from the Arabic word "waqafa," which can be interpreted as "habs" or "habasa," meaning to stop, stop and hold.The word "habasahu" means to hold back in the Lisan al-Arab dictionary.Meanwhile, Qahaf believes that waqf can mean pausing or withholding the benefits or advantages of something consumed other than by the party who is the target of the waqf.7 Law 41 of 2004 states that it is a legal act for a wakif to separate and/or hand over part of his property to be used forever or for a certain period per his interests for worship and/or general welfare according to Sharia. 8 There are two types of waqf: 1) Direct waqf, namely waqf assets that are directly used for waqf recipients, and waqf assets that remain in the hands of the waqf nazir, such as mosques for prayer or hospitals for treatment.2) Indirect waqf is an investment waqf.The investment results (benefits or profits) are distributed to the waqf recipient, while the waqf assets remain in the hands of the waqf nazir. 9 Legal Basis of Waqf Waqf in the Al-Quran is not conceptually explained directly but is explained through the term infaq fi sabilillah.These verses include: "If a person dies, then his deeds are terminated except for three things (namely): almsgiving, knowledge that is utilized, or the prayers of a pious child" (HR.Muslim no.1631) This hadith explains that almsgiving is a good deed that will continue to flow and have continuous benefits, for example, land waqfs, books, and copies of the Koran.Even Ibnu Hajar Al-Asqalani included this hadith in the discussion of waqf in the Book of Bulughul Maram.Shaykh 'Abdullah Al-Fauzan believes this hadith is proof of the validity of waqf, its benefits, and great rewards from Allah, such as land waqf, books, and copies of the Koran.If the waqf is utilized, the rewards will continue to flow to those who donate it.11Imam Ash-Shan'ani stated that the jumhur ulama interpreted almsgiving with waqf, and it turns out that the first waqf in Islam was the waqf from 'Umar bin Al-Khattab as per the hadith issued by Ibn Abi Syaibah.The Muhajirun said, "The first waqf in Islam was the waqf from Umar."12

Fundraising Strategy
Fundraising strategies are needed in waqf management.Linguistically, strategy comes from the Greek word "stratageta," which can be interpreted as the science or art of becoming a general.Nowadays, strategy can be interpreted as a structured plan to achieve certain goals or desires for future success, or it can be interpreted as a long-term plan to achieve goals. 13rmulating a strategy has at least three stages, namely, 1) strategy formulation stage, 2) strategy implementation stage, and 3) strategy evaluation stage. 14qf collection can be interpreted as a process that contains elements of influencing, informing, reminding, persuading, motivating, or enticing other people to hand over their property voluntarily for good to be given to people who need it more. 15There are two methods of raising funds, namely:16 1. Direct Fundraising This method uses direct participation techniques from donors.For example, sending direct letters to donors (direct mail), direct advertising, long-distance fundraising, or direct presentations.

Presentation strategy
This strategy aims to inform and socialize the Trans Studio Bandung Grand Mosque's Al-Quran waqf program directly to the congregation through announcements before the Friday sermon.With this strategy, many mosque congregations will know about Al-Quran waqf and can be motivated to give waqf.

Trans Studio Bandung Grand Mosque Al-Quran Waqf Distribution Strategy
Another important factor in distributing waqf is distribution.Waqf must be distributed based on the benefit and welfare of the people.Imam As-Syatibi believes that the benefit of the people is divided into the benefits of religion, soul, thinking, reproduction, and economics.
Most people still think that waqf is only related to religious needs, such as establishing Islamic boarding schools, mosques, and land for cemeteries.Waqf should be used for more than that, such as education, economics, health, and other community empowerment programs.17 The distribution comes from English, namely, distribute means distribution or distribution.So, distribution can be interpreted as distributing or distributing funds to several people or regions.Some people interpret distribution as the distribution or distribution of daily necessities from the government to civil servants, the community, and others.Philip Kotler believes that distribution is a series of organizations that need each other, in which there is a process of processing products or services that are ready to be marketed and used by consumers.

Indirect distribution strategy
This type of distribution is carried out through several intermediaries so that the Al-Quran is not given directly by the DKM Grand Mosque Trans Studio Bandung.This distribution technique is based on proposals from educational and community institutions.For

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Many Al-Quran waqf movements have recently emerged, organized by government institutions, the private sector, community organizations, and mosques.This Al-Quran Waqf program emerged from concerns that many Al-Quran Mushafs in several mosques were damaged by age.One is the Al-Quran waqf movement by the Great Mosque of Trans Studio techniques that do not involve direct participation from donors; fundraising is carried out without providing direct accommodation to donor responses.Examples of advertising (advertorials), image campaigns (image campaigns), and organizing events.Trans Studio Bandung Grand Mosque Al-Quran Waqf Collection Strategy Achieving the targets and objectives of the Trans Studio Bandung Grand Mosque Al-Quran waqf, namely, to assist the community in procuring new Al-Quran in mosques, ta'lim assemblies, Islamic School, and Islamic boarding schools in the interior because the existing Al-Quran has been damaged and ripped.Based on the results of interviews with the chairman of DKM and chairman of LAZIS, Trans Studio Bandung Grand Mosque, and data on the collection of Al-Quran waqf from April 2022 to August 2023, 6791 copies of the Al-Quran have been collected of course this achievement is based on the collection strategy that has been carried out, namely: 1. Waqf outlet strategy The technique is to open a waqf outlet where the congregation can reach an area around the frequently visited mosque.The Trans Studio Bandung Grand Mosque Al-Quran waqf outlet is next to the mosque's main door.This outlet has brochures, x-banners, or direct presentations related to Al-Quran waqf.The goal is that people are interested in giving waqf and can donate directly to the outlet.

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Based on the results of interviews with the chairman of DKM and chairman of LAZIS, Trans Studio Bandung Grand Mosque, and data on the distribution of Al-Quran waqf, it has reached 6289 copies of the Al-Quran.The distribution strategy carried out by the Great Mosque of Trans Studio Bandung is as follows: 1. Direct distribution strategy This method directly determines the need for Al-Quran manuscripts from several mosques, Islamic School, Islamic boarding schools, and ta'lim assemblies.Technically, the DKM went to several places in remote areas, took notes, and then gave copies of the Al-Quran to the head of the DKM mosque, the head of the Islamic boarding school, or the teacher as the person in charge of the institution.2. Semi-direct distribution strategy This strategy is carried out through the Mobil Iqra program, namely the Trans Studio Bandung Grand Mosque DKM visit program in collaboration with CT ARSA to several target areas around Greater Bandung to increase community literacy.This program also has regular coaching on Tahsin of the Al-Quran.This program distributes Al-Quran waqf to communities and institutions in need.
example, a proposal to request Al-Quran manuscripts from the Bandung Islamic University to support the Al-Quran Mushaf Distribution program implemented by the Islamic Ruhul Section of Unisba.SWOT Analysis of Strategy for Collection and Distribution of Al-Quran Waqf at Trans Studio Bandung Grand Mosque Based on the results of this research, a SWOT analysis will be used to determine the strengths, weaknesses, opportunities, and threats that Trans Studio Grand Mosque can face in managing Al-Quran waqf. 1. Strengths/Strengths of Strategy for Collection and Distribution of Al-Quran Waqf Trans Studio Bandung Grand Mosque a. DKM Trans Studio Bandung Grand Mosque formed a special team to collect and distribute Al-Quran waqf.So, the waqf management team focuses on and is not involved in managing funds other than Al-Quran waqf.b.Has a large potential for collecting Al-Quran waqf.It can be seen from the average number of pilgrims reaching ± 700 people per day.This amount will have a greater and wider impact on increasing the number of people donating to Al-Quran.c. Strategic geographical location.The Trans Studio Bandung Grand Mosque is in a shopping, family entertainment, and classy hotel area, so visitors from the mosque belong to the upper middle class.This strategic position will at least increase the collection of Al-Quran waqf.d.Using the e-money system.It is one of the practical steps used by the Great Mosque of Trans Studio Bandung.People in this digital era tend to make transactions using emoney because it is easier and more efficient.e. Collaboration with Trans Studio Mall, Trans Luxury Hotel, Bank Mega, and surrounding mosques is the strength of the Trans Studio Bandung Grand Mosque because this makes it easier to collect and distribute Al-Quran waqf.