Islamic Hospitality and the Fight Against Islamophobia: The Essential Role of Sharia-Compliant Hotels
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Abstract
The escalating Israel-Palestine conflict triggered a surge in Islamophobia and hate crimes against Muslims worldwide. As part of the Islamic hospitality industry, Sharia-compliant hotels played a crucial role in promoting the values of Islamic hospitality to non-Muslim tourists, with the aim of reducing Islamophobia. Utilizing a literature review approach, this research aims to answer two main questions, 1) how Islamophobia affects the Muslim community in general, and 2) how Islamic hospitality values in Sharia-compliant hotels play an important role in reducing Islamophobia. The study identified that Sharia-compliant hotels had at least four promotable products and services, namely halal food products, the prohibition of alcoholic beverages, protection for female and child tourists, and religion-based preference room services. Practically, this research provides references to Sharia-compliant hotel managers regarding Islamic hospitality values that can be promoted to attract non-Muslim tourists. Effective promotion of the values of Islamic hospitality could significantly contribute to mitigating Islamophobia and its negative impacts, including the rise in hate crimes. In the future, scholars and Islamic researchers needed to engage in more comprehensive research to formulate strategies that captured the hearts of non-Muslim tourists and countered Islamophobia.
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References
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Osman, Mustafa, and I. Elamin, ‘The Role of Non-State Actors in Combating Islamophobia: The Case of the European Organization of the Islamic Centers’, International Journal of Membrane Science and Technology, 10.3, 2023.
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Priyatmoko, Rakhman, Addin Maulana, and Dini Oktaviyanti, ‘Sharia Hotel Attributes and Their Urgency for Muslim Tourists’ Needs’, Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 5.1, 2021.
Purwanto, Agus, Masduki Asbari, Priyono Budi Santoso, Laksmi Mayesti Wijayanti, Choi Chi Hyun, and Rudy Pramono, ‘Halal Foods Purchase Intension among Indonesian Non-Muslim Consumers: An Exploratory Case Study Approach’, International Journal of Science and Management Studies (IJSMS), April 2020.
Rahman, M K, M S Rana, M N Ismail, M Z Muhammad, M N Hoque, and M A Jalil, ‘Does the Perception of Halal Tourism Destination Matter for Non-Muslim Tourists’ WOM? The Moderating Role of Religious Faith’, International Journal of Tourism Cities, 8.2, 2022.
Rahman, Mahfuzur, Sedigheh Moghavvemi, Thinaranjeney Thirumoorthi, and Muhammad Khalilur Rahman, ‘The Impact of Tourists’ Perceptions on Halal Tourism Destination: A Structural Model Analysis’, Tourism Review, 75.3, 2020.
Rezai, Golnaz, Zainalabidin Mohamed, and Mad Nasir Shamsudin, ‘Non-Muslim Consumers’ Understanding of Halal Principles in Malaysia’, Journal of Islamic Marketing, 3.1, 2012
Rosenberg, Paul, and Hala Matar Choufany, ‘Spiritual Lodging – the Sharia - Compliant Hotel Concept’, HVS Global Hospitality Services- Dubai, April, 2009.
Saad, Hesham Ezzat, Badran Nabil Ali, and Abdel-aleem Magdy Abdel-Ati, ‘Sharia-Compliant Hotels in Egypt: Concept and Challenges’, Advances in Hospitality and Tourism Research (AHTR), 2.1, 2014.
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Serhan, Omar Ahmad Al, and Nhar Ahmad Alobaitha, ‘Islamic Hospitality in the UK: Build It and They Will Come’, International Journal of Teaching and Case Studies, 4.2, 2013.
Shakona, Maloud, Kenneth Backman, Sheila Backman, William Norman, Ye Luo, Lauren Duffy, and others, ‘Understanding The Traveling Behavior of Muslims in The United States’, International Journal of Culture, Tourism and Hospitality Research, 9.1, 2015.
Stephenson, Marcus L., and Nazia Ali, ‘Tourism and Islamophobia’, in Tourism in The Muslim World: Bridging Tourism Theory and Practice (Emerald Group Publishing, 2015.
Stephenson, Marcus L., Karl A. Russell, and David Edgar, ‘Islamic Hospitality in the UAE: Indigenization of Products and Human Capital’, Journal of Islamic Marketing, 1.1, 2010.
Sthapit, Erose, Peter Björk, and Senthilkumaran Piramanayagam, ‘Motivational, Emotional and Memorable Dimensions of Non-Muslim Tourists’ Halal Food Experiences’, Journal of Islamic Marketing, 14.1, 2023.
Ulfa, N, L D Arsyianti, M I Irfany, and ..., ‘How Different Believers’ Perceptions of Choosing Halal Hotels an Empirical Analysis of Non-Muslim Customers in Jakarta’, Journal of Sustainable Tourism and Entrepreneurship (JoSTE), 3.3, 2022.
Widayati, Christina Catur, Hapzi Ali, Dudi Permana, and Arissetyanto Nugroho, ‘The Role of Destination Image on Visiting Decisions through Word of Mouth in Urban Tourism in Yogyakarta’, International Journal of Innovation, Creativity and Change, 12.3, 2020.
www.aljazeera.com, ‘Australian Gets 4 Months in Jail over Drunken Bali Rampage’, Https://Www.Aljazeera.Com, 2019.
www.ig.ft.com, ‘How China Is Tearing down Islam’, Ig.Ft.Com, 2023.
www.middleeastmonitor.com, ‘France Closes Another Mosque’, Https://Www.Middleeastmonitor.Com/20220929-France-Closes-Another-Mosque/, 2022.
www.thebalisun.com, ‘Russian Man Detained In Bali For Public Indecency And Drunken Disturbance’, Https://Thebalisun.Com, 2022.
Yusoff, Siti Zanariah, Nor Hafizah Abdullah, Mohd Faradi Ghazali, Sharipah Nur Mursalina Syed Azmy, and Nazilah Mohamad, ‘The Functions of Advertising in Promoting Islamic Hospitality’, International Journal of Applied Business and Economic Research, 15.15, 2017.
Zainol, Noor Azimin, Rozila Ahmad, and Nurzami Mohd Shariff, ‘Investigating the Barriers and Success Factors in Implementing Shariah Compliant Hotel Operations’, The Social Sciences, 11.6, 2016.
Alam, Muhamad Nur, Mohamad Soleh Nurzaman, and Fahadil Amin Al Hasan, ‘The Influence of Sharia Compliance and Customer Experience on Satisfaction and Loyalty of Muslim Tourist Who Visited Sharia Hotel’, Advances in Economics, Business and Management Research, 101.Iconies 2018.
Alfani, Moch. Farich, ‘The Meaning of Rahmatan Lil Alamin in the Contemporary Tafseer of Muhammad Quraish Shihab’, International Journal of Social Science and Religion (IJSSR), 2023.
Amarasingam, Amarnath, Sanober Umar, and Shweta Desai, ‘“Fight, Die, and If Required Kill”: Hindu Nationalism, Misinformation, and Islamophobia in India’, Religions, 13.5, 2022.
Ang, Jennifer, ‘Sinicizing the Uyghurs’, Peace Review, 28.4, 2016.
Ayyub, Rana Muhammad, ‘Exploring Perceptions of Non-Muslims towards Halal Foods in UK’, British Food Journal, 117.9, 2015.
Azeez, Ismail Adaramola Abdul, and Amidu Adinoyib Jimoh, ‘The Impact of Islamophobia on Society, Attitudes, Policies and the Youths’, Eduvest - Journal of Universal Studies, 3.7, 2023.
Aziz, Yuhanis Abdul, and Nyen Vui Chok, ‘The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention among Non-Muslims in Malaysia: A Structural Equation Modeling Approach’, Journal of International Food and Agribusiness Marketing, 25.1, 2013.
Battour, Mohamed, ‘Halal Tourism and Its Impact on Non-Muslim Tourists’ Perception, Trip Quality and Trip Value’, International Journal of Culture, Tourism and Hospitality Research, 2017.
———, ‘Muslim Travel Behavior in Halal Tourism’, in Mobilities, Tourism and Travel Behavior - Contexts and Boundaries, InTech, 2018.
Battour, Mohamed, and Mohd Nazari Ismail, ‘Halal Tourism: Concepts, Practises, Challenges and Future’, Tourism Management Perspectives, 19, 2016.
Beyrer, Chris, and Adeeba Kamarulzaman, ‘Ethnic Cleansing in Myanmar: The Rohingya Crisis and Human Rights’, The Lancet, 390.10102, 2017.
Billah, Arif, Md Ahbabur Rahman, and Md Tareq Bin Hossain, ‘Factors Influencing Muslim and Non-Muslim Consumers’ Consumption Behavior: A Case Study on Halal Food’, Journal of Foodservice Business Research, 23.4, 2020.
El-Gohary, Hatem, ‘Halal Tourism, Is It Really Halal?’, Tourism Management Perspectives, 19, 2016.
Farivar, Masood, ‘“Backlash Effect”: Why the Middle East Conflict Triggers Hate Crimes in the US’, Https://Www.Voanews.Com, 2023.
Fathil, Fauziah, ‘Islam in Imperial China: Sinicization of Minority Muslims and Synthesis of Chinese Philosophy and Islamic Tradition’, Kemanusiaan, 26, 2019.
Hammuri, Ghaith, and Ismet Eseynel, ‘The Analysis of Hoteliers Attitude towards the Establishment of Islamic Hospitality Policies: North Cyprus’, Saudi Journal of Humanities and Social Sciences, 2.2, 2017.
Haque, Ahasanul, Abdullah Sarwar, Farzana Yasmin, Arun Kumar Tarofder, and Mirza Ahsanul Hossain, ‘Non-Muslim Consumers’ Perception toward Purchasing Halal Food Products in Malaysia’, Journal of Islamic Marketing, 6.1, 2015.
Henderson, Joan C., ‘Sharia-Compliant Hotels’, Tourism and Hospitality Research, 10.3, 2010.
Islam, M S, and M Arif, ‘Validating Islamic Hospitality Management in Tourist Destination: A Case of Malaysia’, International Tourism and Hospitality Journal, 6.1, 2023.
Ismail, Farah Raihana Hj., and Kauthar Nasiruddin, ‘Perception of Non-Muslim Consumers towards Halal Products in Malaysia’, International Journal of Accounting and Business Management, 2.1, 2014.
Jae-hee, Choi, ‘Mosque Project Pits Villagers against Muslims in Daegu’, Koreaherald.Com, 2022.
Jafari, Jafar, and Noel Scott, ‘Muslim World and Its Tourisms’, Annals of Tourism Research, 44.1, 2014.
Jia, Xiong, and Zhang Chaozhi, ‘“Halal Tourism”: Is It the Same Trend in Non-Islamic Destinations with Islamic Destinations?’, Asia Pacific Journal of Tourism Research, 25.2, 2020.
Kamri, Nor’Azzah, Suhaili Sarif, Nor Aini Ali, Che Musa Che Omar, and Noormuthaah Mohamad Ali Adaha, ‘Management of Sharia Compliant Hotel in Malaysia: The Experiences of Waqf Hotels’, Proceedings of the 3rd International Halal Conference (INHAC 2016), Inhac 2016.
Kementerian Pariwisata dan Ekonomi Kreatif, ‘Statistik Kunjungan Wisatawan Mancanegara Bulan Oktober 2023’, Kemenparekraf.Go.Id, 2023.
Kessler, Kristel, ‘Conceptualizing Mosque Tourism: A Central Feature of Islamic and Religious Tourism’, International Journal of Religious Tourism and Pilgrimage, 3.2, 2015.
Kipgen, Nehginpao, ‘The Rohingya Crisis: The Centrality of Identity and Citizenship’, Journal of Muslim Minority Affairs, 39.1, 2019.
Latif, Ismail Abd, Zainalabidin Mohamed, Juwaidah Sharifuddin, Amin Mahir Abdullah, and Mohd Mansor Ismail, ‘A Comparative Analysis of Global Halal Certification Requirements’, Journal of Food Products Marketing, 20.November 2014.
Litvin, Stephen W., Ronald E. Goldsmith, and Bing Pan, ‘A Retrospective View of Electronic Word of Mouth in Hospitality and Tourism Management’, International Journal of Contemporary Hospitality Management, 30.1, 2018.
Lubis, Zainuddin, ‘Toleransi Rasulullah Pada Umat Agama Lain’, Islam.Nu.or.Id, 2023.
Mathew, Vloreen Nity, Ardiana Mazwa Raudah, and Siti Nurazizah, ‘Acceptance on Halal Food among Non-Muslim Consumers’, Procedia - Social and Behavioral Sciences, 121, 2014.
Menon, Praveen, ‘New Zealand Mosque Shooter Considers Appealing Life Sentence’, Www.Reuters.Com, 2021.
Moore-Berg, Samantha L., Boaz Hameiri, Emily Falk, and Emile Bruneau, ‘Reducing Islamophobia: An Assessment of Psychological Mechanisms That Underlie Anti-Islamophobia Media Interventions’, Group Processes and Intergroup Relations, 26.3, 2023.
Musa, Azizah, Suhaila Abdul Kadir, Mazne Ibrahim, Norzaliha Jusoh, Siti Nurzahira Che Tahrim, and Noormariana Mohd Din, ‘Developing a Proper Framework towards Shariah-Compliant Hotel in Malaysia: Identifying Opportunities and Challenges’, Journal of Global Business and Social Entrepreneurship (GBSE), 1.4, 2017.
Osman, Mustafa, and I. Elamin, ‘The Role of Non-State Actors in Combating Islamophobia: The Case of the European Organization of the Islamic Centers’, International Journal of Membrane Science and Technology, 10.3, 2023.
Priyatmoko, Rakhman, Addin Maulana, and Basuki Antariksa, ‘The Sharia Hotel Policy in Yogyakarta toward Non-Mahram Guests’, in Islam, Media and Education in Thr Digital Era, ed. by Atie Rachmiatie, Ike Junita Triwardhani, Alhamuddin, and Cep Ubad Abdullah (Bandung: Routledge, 2022.
Priyatmoko, Rakhman, Addin Maulana, and Dini Oktaviyanti, ‘Sharia Hotel Attributes and Their Urgency for Muslim Tourists’ Needs’, Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 5.1, 2021.
Purwanto, Agus, Masduki Asbari, Priyono Budi Santoso, Laksmi Mayesti Wijayanti, Choi Chi Hyun, and Rudy Pramono, ‘Halal Foods Purchase Intension among Indonesian Non-Muslim Consumers: An Exploratory Case Study Approach’, International Journal of Science and Management Studies (IJSMS), April 2020.
Rahman, M K, M S Rana, M N Ismail, M Z Muhammad, M N Hoque, and M A Jalil, ‘Does the Perception of Halal Tourism Destination Matter for Non-Muslim Tourists’ WOM? The Moderating Role of Religious Faith’, International Journal of Tourism Cities, 8.2, 2022.
Rahman, Mahfuzur, Sedigheh Moghavvemi, Thinaranjeney Thirumoorthi, and Muhammad Khalilur Rahman, ‘The Impact of Tourists’ Perceptions on Halal Tourism Destination: A Structural Model Analysis’, Tourism Review, 75.3, 2020.
Rezai, Golnaz, Zainalabidin Mohamed, and Mad Nasir Shamsudin, ‘Non-Muslim Consumers’ Understanding of Halal Principles in Malaysia’, Journal of Islamic Marketing, 3.1, 2012
Rosenberg, Paul, and Hala Matar Choufany, ‘Spiritual Lodging – the Sharia - Compliant Hotel Concept’, HVS Global Hospitality Services- Dubai, April, 2009.
Saad, Hesham Ezzat, Badran Nabil Ali, and Abdel-aleem Magdy Abdel-Ati, ‘Sharia-Compliant Hotels in Egypt: Concept and Challenges’, Advances in Hospitality and Tourism Research (AHTR), 2.1, 2014.
Saber, Indlieb Farazi, ‘“Seen as Less Human”: Why Has Islamophobia Surged amid Israel’s Gaza War?’, Https://Www.Aljazeera.Com, 2023.
Serhan, Omar Ahmad Al, and Nhar Ahmad Alobaitha, ‘Islamic Hospitality in the UK: Build It and They Will Come’, International Journal of Teaching and Case Studies, 4.2, 2013.
Shakona, Maloud, Kenneth Backman, Sheila Backman, William Norman, Ye Luo, Lauren Duffy, and others, ‘Understanding The Traveling Behavior of Muslims in The United States’, International Journal of Culture, Tourism and Hospitality Research, 9.1, 2015.
Stephenson, Marcus L., and Nazia Ali, ‘Tourism and Islamophobia’, in Tourism in The Muslim World: Bridging Tourism Theory and Practice (Emerald Group Publishing, 2015.
Stephenson, Marcus L., Karl A. Russell, and David Edgar, ‘Islamic Hospitality in the UAE: Indigenization of Products and Human Capital’, Journal of Islamic Marketing, 1.1, 2010.
Sthapit, Erose, Peter Björk, and Senthilkumaran Piramanayagam, ‘Motivational, Emotional and Memorable Dimensions of Non-Muslim Tourists’ Halal Food Experiences’, Journal of Islamic Marketing, 14.1, 2023.
Ulfa, N, L D Arsyianti, M I Irfany, and ..., ‘How Different Believers’ Perceptions of Choosing Halal Hotels an Empirical Analysis of Non-Muslim Customers in Jakarta’, Journal of Sustainable Tourism and Entrepreneurship (JoSTE), 3.3, 2022.
Widayati, Christina Catur, Hapzi Ali, Dudi Permana, and Arissetyanto Nugroho, ‘The Role of Destination Image on Visiting Decisions through Word of Mouth in Urban Tourism in Yogyakarta’, International Journal of Innovation, Creativity and Change, 12.3, 2020.
www.aljazeera.com, ‘Australian Gets 4 Months in Jail over Drunken Bali Rampage’, Https://Www.Aljazeera.Com, 2019.
www.ig.ft.com, ‘How China Is Tearing down Islam’, Ig.Ft.Com, 2023.
www.middleeastmonitor.com, ‘France Closes Another Mosque’, Https://Www.Middleeastmonitor.Com/20220929-France-Closes-Another-Mosque/, 2022.
www.thebalisun.com, ‘Russian Man Detained In Bali For Public Indecency And Drunken Disturbance’, Https://Thebalisun.Com, 2022.
Yusoff, Siti Zanariah, Nor Hafizah Abdullah, Mohd Faradi Ghazali, Sharipah Nur Mursalina Syed Azmy, and Nazilah Mohamad, ‘The Functions of Advertising in Promoting Islamic Hospitality’, International Journal of Applied Business and Economic Research, 15.15, 2017.
Zainol, Noor Azimin, Rozila Ahmad, and Nurzami Mohd Shariff, ‘Investigating the Barriers and Success Factors in Implementing Shariah Compliant Hotel Operations’, The Social Sciences, 11.6, 2016.
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Jul 29, 2024
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