Journal of Finance and Islamic Banking
Full Lenght Article
Escalation of Online Zakat in New Normal
Abstract
Now adays, the world is still struggling in dealing with Covid-19 and all the effects it causes. This condition has many impacts, including on the socio-economic sector and can be overcome by increasing zakat income. Given the extremely dangerous nature of the transmission of the corona virus, WHO recommends the use of digital money. This also applies to the payment of zakat through e-zakat (online payment of zakat). This study aims to determine the factors that influence Muzakki's decision to pay zakat online.This study uses a younger generation as a sample because of its role as the largest internet users who are able to easily learn the latest technology. This research contributes to providing new insights regarding the factors that influence consumers in using e-zakat. This research has implications for amil zakat institutions to innovate through e-zakat services and improve their services so that more consumers can serve so that the number of users will increase. Research instrument used to obtain data was a likert scale questionnaire. The research model used is the Structural Equation Model (SEM) and analyzed using PLS to test the measurement model and the structural model simultaneously. Based on the results of hypothesis testing, e-wom and religiosity have a positive effect on the decision to pay zakat. Meanwhile, the intention variable proved insignificant in moderating the relationship between e-wom and religiosity towards the decision to pay zakat online.
Â
Keywords: e-wom, religiosity, intention, decision
Declarations
Publisher's Note
Universitas Islam Negeri Raden Mas Said Surakarta remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
References
Al Anshory, A.C., Saputra, M.I. and Adhiningsih, S.M. (2020a), Efektivitas Kampanye Zakat Terhadap Brand Lembaga Dan Pengumpulan Zakat, Center of Strategic Studies The National Board of Zakat Republic of Indonesia, Jakarta.
Al Anshory, A.C., Saputra, M.I., Adhiningsih, S.M. and Zaenal, M.H. (2020b), “An overview of zakat campaign in Indonesia: case study of BAZNASâ€, Jakarta.
Aristiana, M. (2019). THE Factors that Influence People Interest in Using a Digital Platform as a ZIS Payment (Case Study Go-Pay). International Conference of Zakat, 2017, 50–59.
Cakim, I. M. (2010). Implementing Word of Mouth Marketing. New Jersey: John Wiley & Sons, Inc.
Darmansyah, Fianto, B. A., Hendratmi, A., & Aziz, P. F. (2020). Factors determining behavioral intentions to use Islamic financial technology: Three competing models. Journal of Islamic Marketing, August 2019.
Friantoro, D., & Zaki, K. (2019). Do We Need Financial Technology for Collecting Zakat? International Conference of Zakat.
Hair, J. F., C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a SILver Bullet. The Journal of Marketing Theory and Practice, 15.
Hennig-Thurau, T., & Gremler, D. D. (2003). Electronic Word of Mouth: Motives for and Consequences of Reading CustomerArticulations on the Internet. International Journal of Electronic Commerce, 16.
Hudaefi, F. A., & Beik, I. S. (2021). Digital zakÄh campaign in time of Covid-19 pandemic in Indonesia: a netnographic study. Journal of Islamic Marketing.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Essex: Pearson Education Limited.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0 Moving from Traditional to Digital. New Jersey: Wiley.
Nasution, D. S. (2019). Perilaku Muslim Masyarakat Kota Mataram dalam Menggunakan Fintech. An-Nisbah: Jurnal Ekonomi Syariah, 6(2), 378–428.
Naz, F. (2014). Word of Mouth and Its Impact on Marketing. International Journal of Scientific and Research Publications, Volume 4, Issue 1, January, 4.
Perera, B. K., A, J. N., α, P. K., σ, W. B., Ï, P. L., & Ñ , K. N. (2019). The Study on Brand Equity & Purchase Intention of Shampoo Market in Sri Lanka. December.
Quesenberry, K. A. (2019). Social media strategy : marketing, advertising, and public relations in the consumer revolution.
Sadrabadia, A. N, M. K. Sarajib, M. M. (2018). Evaluating the Role of Brand Ambassadors in Social Media. Journal of Marketing Management and Consumer Behavior, 2(3), 54–70.
Saharuddin, D., Anggraini, T., & Jamila, S. (2017). Efficiency and Effectiveness of Zakat Payroll System. Jurnal Kajian Ekonomi Islam, 4(1), 36–44.
Sofiyani, I., & Kristiyono, A. (2020). Analisis Pengaruh Citra Lembaga, Kualitas Layanan dan Religiusitas terhadap Keputusan Muzaki Membaya Zakat dengan Minat sebagai Variabel Moderating. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 74–81.
Usman, H., Mulia, D., Chairy, C., & Widowati, N. (2020). Integrating trust, religiosity and image into technology acceptance model: the case of the Islamic philanthropy in Indonesia. Journal of Islamic Marketing.
VuÄinić, M., Fenwick, M., McCahery, J. A., Vermeulen, E. P. M., Gupta, P., & Tham, T. M. (2018). Fintech and Financial Stability Potential Influence of FinTech on Financial Stability, Risks and Benefits. The Economics of Crowdfunding: Startups, Portals and Investor Behavior, 9(2), 103–129.
Zein, A. S., Lubis, D. S., & Sovia, A. K. (2020). Digitalization of Mustahiq Economic Empowerment Model based on Productive Zakah Fund. International Conference of Zakat, March, 419–428.