Journal of Economics and Business Research (JUEBIR)

Pengaruh Relationship Marketing, Kualitas Produk, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan

2024-10-14T21:52:07+07:00

This research aims to determine the influence of relationship marketing, product quality, and customer satisfaction on customer loyalty in the Twenty Five Florist home industry in Boyolali District. This type of research in quantitative research. The number of samples used in this research was 129 respondents taken from each sub-district in Boyolali District. The sampling technique uses purposive sampling with the sample collection method via Google Form and distributing questionnaires offline. Data analysis techniques use SPSS 21. The research results show that the relationship marketing variable partially has no effect on customer loyalty. Product quality has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Then simultaneously relationship marketing, product quality, and customer satisfaction influence customer Loyalty in the Twenty Five Florist home industry in Boyolali.

Kepuasan Pelanggan sebagai Kunci: Pengaruh Kualitas Produk dan Presepsi Harga terhadap Loyalitas Pelanggan Dimsum Uma Yum Cha Pasar Gede Solo

2024-12-26T11:12:29+07:00

The purpose of this study is to see how perceptions of price and product quality impact customer satisfaction and customer loyalty. at Dimsum Uma Yum Cha.. This research uses quantitative methodology with purposive sampling technique and the sample taken was 171 respondents. Data was collected through questionnaires and tested using validity, reliability, and hypothesis testing analysis to determine the independent variables (product quality and price perception) as the dependent variable (customer loyalty) with customer satisfaction as the mediating variable. The impact is assessed from the research results which show that product quality and price perception have a significant influence on customer satisfaction. In addition, customer satisfaction also has a significant influence on customer loyalty. This can increase customer satisfaction by maintaining product quality and reasonable price perceptions, which in turn has an impact on Uma Yum Cha's customer loyalty even in the midst of intense competition, that's the proof

Exploring the Impact of Board Composition, Ownership Structure and Dividend Policy on IDX80 Companies: A Study of the Indonesian Stock Exchange

2024-12-31T08:42:39+07:00

This study examines the influence of board composition (board size and frequency of board meetings) and ownership structure (state, institutional, managerial, family, and foreign ownership) on dividend policy. The independent variables include board size, frequency of board meetings, and various ownership structures, while the dependent variable is dividend policy. The sample comprises companies listed on the IDX80 index of the Indonesia Stock Exchange from 2019 to 2022. Using unbalanced panel data, the analysis spans four years and includes 117 companies. The data is secondary, sourced from the annual reports of these companies. Logistic regression analysis, conducted using Eviews 10, was applied to test the hypotheses. The findings reveal that board size has a positive impact on dividend policy, whereas the frequency of board meetings, state ownership, institutional ownership, managerial ownership, family ownership, and foreign ownership do not significantly affect dividend policy

Analisis Hasil Kerja PT. Bank Syariah Indonesia Dengan Pendekatan Sharia Maqashid Index Periode 2021-2023

2024-10-14T21:47:50+07:00

This research aims to assess the performance of Bank Syariah Indonesia (BSI) using the Maqasid Syariah Index, which displays the performance of sharia banks based on three main metrics: Education (Tahdzib Al-Fard), Upholding Justice (Al-'Adl), and Public Interest (Al -Mashlahah). The main objective of Islamic sharia known as Maqasid Syariah is the source of these indications. The data sources are the financial reports and Annual Report of Bank Syariah Indonesia (BSI) from 2021 to 2023. The findings of this research provide an assessment of bank performance from a Maqasid Syariah perspective and can be a reference for bank management in developing action plans and guidelines that support the objectives of Islamic sharia

Eksistensi Laris Kartasura di Kalangan Mahasiswa: Penilaian Tiga Variabel Pendorong Keputusan Pembelian

2024-12-26T11:05:21+07:00

This study aims to examine the influence of price perception, product completeness, and brand image on purchasing decisions. Each variable has several indicators, with one to two statements submitted in a questionnaire to respondents. Through data collection on the level of agreement of 105 students, the results were obtained to be analyzed using multiple linear regression techniques. Analysis of the price perception variable shows a significant influence of the variable on purchasing decisions. These results indicate that price is one of the factors that has a significant impact on students' decisions in making purchases at Laris, Kartasura. Analysis of other variables shows an influence but is not significant, namely on the product completeness and brand image variables. Both variables are tested to see how product variations in meeting heterogeneity of needs and positive brand image can be a major factor in consumer behavior in the form of purchases

Analisis Pengalaman Magang dan Minat Kerja Terhadap Kesiapan Kerja Mahasiswa Melalui self-efficacy Sebagai Intervening

2024-10-14T21:50:20+07:00

In the era of globalization, a qualified workforce is required to compete across various fields. Professional skills are necessary to enhance company productivity. However, the reality is that a lack of understanding regarding the skills needed in the job market leads to a mismatch with educational outcomes. The unemployment rate in Indonesia is a serious issue, particularly among university graduates. It is important for students to have internship experiences that can help them prepare for the workforce to address this issue. Internship experiences, job interest, and self-efficacy play significant roles in improving students' job readiness. This research aims to identify the relationship between internship experiences, job interest, and self-efficacy on students' job readiness. Data were collected through questionnaires distributed to students of FEBI UIN Raden Mas Said Surakarta who had previously participated in fieldwork practices. The analytical method used to test construct validity, instrument reliability, and the relationships between variables is Partial Least Squares (PLS). The results of this study are expected to provide insights into the influence of internship experiences, job interest, and self-efficacy on students' job readiness.

Fenomena Boikot Produk Pro Israel: Peran Media Sosial, Religiusitas, dan FOMO terhadap Brand Switching Pada Generasi Z

2024-12-26T11:14:21+07:00

The purpose of this study is to examine how brand switching decisions among generation Z related to the boycott of pro-Israel products are influenced by social media, religiosity, and Fomo. A quantitative approach was taken in this study, and 100 respondents were given a questionnaire to complete to collect data. To ensure appropriate respondents, this study used a non-probability sampling technique combined with a purposive sampling technique. Multiple linear regression was used to assess the relationship between variables in the information analysis. The findings of the study indicate that brand switching is not significantly influenced by social media, indicating that information shared on social media does not directly affect customer choices. In contrast, religiosity and Fomo were tested to have a significant influence on brand switching. The conclusion of this study confirms that brand switching decisions in the context of the boycott of pro-Israel products by generation Z are more influenced by internal factors, such as religiosity and Fomo, than by the influence of social media. These findings provide a new contribution to the consumer behavior literature by highlighting the significant role of Fomo in influencing brand switching decisions among generation Z.

Analisis Pengaruh Faktor Eksternal: Tingkat Inflasi, Suku Bunga BI, dan Pertumbuhan Ekonomi (GDP) terhadap Risiko Kredit Pada Bank Syariah (NPF)

2024-07-04T14:50:05+07:00

This research aims to analyze the influence of inflation, BI interest rates, and economic growth (GDP) on NPF (Non-performing Financing). This study was conducted on Sharia Banks registered with Sharia Commercial Banks (BUS) in 2018-2022. The data used is secondary data from the annual reports of Sharia Banks. The sampling technique was purposive sampling, obtaining a research sample of 55 data. The research method used is a quantitative research method using data analysis techniques, namely panel data regression analysis, while data processing uses the Eviews 10 program. The research results show that the BI interest rate has a positive effect on NPF (Non-performing financing). Meanwhile, inflation and economic growth (GDP) has a negative effect on NPF (Non-performing financing).

Pengaruh Citra Merek, Promosi dan Harga terhadap Keputusan dalam Membeli Produk Jejahits.id

2024-08-29T16:13:03+07:00

The aim of this research is to analyze the significance of the influence of brand image, promotion and price on the decision to purchase Jejahits.id products among Jejahits.id consumers. The type of data used in this research is quantitative data with the data source used being primary data. The sampling technique used was purposive sampling with a total of 100 respondents. Data collection in this research used a questionnaire. The data analysis technique uses multiple linear regression analysis, t test, F test, and coefficient of determination test (R2). The results of this research obtained the equation Y = 1.92 + 0.306 X1 + 0.187 X2 + 0.618 X3+e. The t test results show that brand image has a significant effect on the decision to buy Jejahits.id products, promotion does not have a significant effect on the decision to buy Jejahits.id products and price has a significant effect on the decision to buy Jejahits.id products. The results of the coefficient of determination show that the brand image, promotion and price factors are 75.5% and the remaining 24.5% is influenced by factors outside the variables studied such as: service quality, location and product quality

Pengaruh Penggunaan Artificial Intelligence (AI), Literasi Digital, Pengalaman Pengguna terhadap Loyalitas Pelanggan pada E-commerce Shopee

2024-12-31T11:57:58+07:00

The increasingly sophisticated technological advances in business activities encourage Shopee e-commerce to continue to improve the quality of service in order to keep consumers loyal. This study aims to analyze the effect of artificial intelligence (AI), digital literacy, and user experience on customer loyalty in Shopee e-commerce. The method used in this study is a quantitative associative approach with data collection through a questionnaire using a Likert scale. The sampling technique applied is non-probability sampling with a purposive sampling approach using the Lemeshow formula. The results of this study reveal that there is a positive and significant influence on the use of artificial intelligence (AI) and digital literacy on customer loyalty in Shopee e-commerce. However, user experience has a negative and insignificant effect on customer loyalty in Shopee e-commerce. Therefore, good digital literacy can help Shopee e-commerce consumers understand the quality of Shopee's services that continue to increase with the use of artificial intelligence (AI) so that it can influence consumers to always be loyal to Shopee e-commerce. However, with the low consumer trust in the Shopee e-commerce user experience, consumer loyalty does not have a positive effect.

Analisis Pengaruh Kepercayaan, Brand Ambassador dan Review Online Terhadap Niat Pembelian Ulang Pada Situs Tokopedia di Kabupaten Klaten

2024-09-23T12:00:27+07:00

This research aims to determine the influence of trust, brand ambassadors and online reviews on repurchase intentions on the Tokopedia site in Klaten Regency. The population in this research is Tokopedia application users in Klaten Regency. The sampling technique in this research used non-probability sampling, with the type of sampling used being pursive sampling with a sample size of 96 respondents. The variables used in this research consist of two types of variables, namely independent (X) and dependent variables (Y). The independent variables in this research are trust, brand ambassadors, and online reviews. Meanwhile, the dependent variable used is repurchase intention. The data analysis method used is the multiple linear regression analysis method. Data processing uses the IBM SPSS Statistics application. The research results show that the variables of trust and online reviews have a positive and significant effect on repurchase intentions on the Tokopedia site in Klaten Regency. Meanwhile, the brand ambassador variable has no significant effect on repurchase intentions on the Tokopedia site in Klaten Regency.

Battle of the Stores: OH! SOME vs MINISO, Explorasi Pengaruh Store Atmosphere terhadap Minat Beli Konsumen di Solo Paragon

2024-12-26T11:20:24+07:00

Store atmosphere telah lama menjadi salah satu aspek krusial yang memengaruhi minat beli konsumen. Elemen seperti color design dan display toko memiliki peran besar dalam menciptakan pengalaman belanja yang menarik. Dengan demikian, penelitian ini dilakukan untuk mengungkap apakah color design dan display toko berpengaruh terhadap minat beli konsumen di dua ritel besar, OH! SOME yang baru hadir pada 2023 dan MINISO yang telah beroperasi sejak 2017 di Solo Paragon. Selain itu, penelitian ini juga mengkaji kemungkinan adanya perbedaan rata-rata minat beli konsumen di kedua toko. Studi ini memanfaatkan pendekatan kuantitatif. Analisis regresi linier berganda, uji F, serta uji independent samples test diterapkan untuk menguji hipotesis. Selain itu, metode non-probability sampling pada teknik purposive sampling digunakan dalam penelitian ini. Jumlah sampel yang digunakan penelitian ini berdasarkan desain causal-comparative adalah 120 sampel. Hasil penelitian menunjukkan bahwa display toko memiliki pengaruh signifikan terhadap minat beli konsumen, sementara color design secara individu tidak menunjukkan pengaruh yang signifikan. Namun, secara simultan, kedua variabel ini berkontribusi dalam menciptakan daya tarik visual yang memengaruhi keputusan pembelian. Selain itu, tidak terdapat perbedaan signifikan dalam rata-rata minat beli konsumen di OH! SOME dan MINISO, menunjukkan bahwa strategi visual keduanya memiliki efektivitas yang seimbang. Penelitian ini memberikan kontribusi baru dengan menegaskan pentingnya optimalisasi display toko sebagai strategi utama dalam menarik perhatian konsumen dan mendorong minat beli, terutama dalam industri ritel yang semakin kompetitif.