Journal of Economics and Business Research (JUEBIR)

Pengaruh Kepercayaan Merek, Kepuasan Merek, dan Kepribadian Merek Terhadap Loyalitas Pada Gen Z di Boyolali

Ikka Maulidya, Sri Walyoto — Sat, 29 Jun 2024 00:00:00 +0700

This study was conducted to determine the effect of brand trust, brand satisfaction, and brand personality on brand loyalty for Vaseline hand & body lotion products among Generation Z in Boyolali. This research uses quantitative methods, with purposive sampling techniques. The sample in this study amounted to 152 respondents, namely Generation Z users of Vaseline hand & body lotion products in the Boyolali area and who have made purchases two or more. The types of data used are primary and secondary data. The questionnaire distribution was carried out online and offline. The data was analyzed using the SPSS 21.0 program using multiple linear regression data analysis techniques. The results of this study indicate that brand satisfaction and brand personality have a significant positive effect on brand loyalty. While brand trust has a negative and insignificant effect on brand loyalty. Of the three variables, there is one variable that has a negative and insignificant effect on brand loyalty, therefore it can be a concern for the Company to be able to increase brand trust to influence the brand loyalty of Vaseline hand & body lotion products.

Analisis Pengaruh Pengetahuan Produk, Reputasi, Dan Pelayanan Terhadap Keputusan Mahasiswa Menjadi Nasabah Bank Syariah

Syarif Maulana, Najib Farhani — Sat, 29 Jun 2024 00:00:00 +0700

Minat mahasiswa untuk menjadi nasabah bank syariah saat ini masi sangat kecil karena tidak setiap instasi mempelajari tentang literasi keuangan syariah. Reputasi bank syariah juga belum terlalu popular karena rata-rata mahasiswa masih memilih menggunakan bank konvensional untuk proses transaksi sehari hari. Dari mulai membeli produk online shop dan kegiatan transaksi lainnya. Pelayanan bank syariah juga belum dilakukan secara maksimal. Contohnya pada menu mobile bank masi terkesan rumit dan banyak tambahan tampilan yang tidak perlu. Penelitian berikut dilaksanakan dalam rangka melakukan analisis pengaruh pengetahuan produk, reputasi, dan pelayanan terhadap keputusan mahasiswa untuk mendaftar sebagai nasabah Bank Syariah. Penelitian berikut dilaksanakan dengan metode kuantitatif. Data penelitian dikumpulkan dengan menggunakan kuesioner. Sampel dikumpulkan dengan teknik random sampling dengan jumlah 124 orang. Data terkumpul kemudian dianalisis menggunakan regresi linier berganda, uji asumsi klasik, serta uji t dan uji F untuk membuktikan hipotesis. Berdasarkan hasil penelitian diketahui bahwa pengetahuan produk tidak memiliki pengaruh signifikan terhadap keputusan mahasiswa menjadi nasabah bank syariah dengan nilai signifikasi 0,804 > 0,05, reputasi dan pelayanan berpengaruh signifikan terhadap keputusan mahasiswa menjadi nasabah bank syariah dengan nilai signifikasi 0,000 < 0,05. Sedangkan pengetahuan produk, reputasi, dan pelayanan secara simultan memiliki pengaruh yang singnifikan terhadap keputusan mahasiswa untuk mendaftar sebagai nasabah Bank Syariah dengan skor yang didapatkan 0.000.

Analisis Kepuasan Konsumen Berdasarkan Service Quality Menggunakan Metode Customer Satisfaction Index (CSI) dan Importance Performance Analiysis (IPA)

Sat, 29 Jun 2024 00:00:00 +0700

Tight competition in the culinary business makes many entrepreneurs compete to provide the best service, and the customers feel satisfied with their products. Jujugan Cafe is one of the culinary businesses in the UIN Raden Mas Surakarta campus environment. However, Jujugan Cafe has received several complaints from customers regarding service quality. To understand and improve the customer experience, researchers conduct regular surveys or assessments to get customer feedback about the quality of service. This research focuses on measuring and analyzing the level of service quality of Jujugan Cafe consumer satisfaction. In this research, the SERVQUAL method was used to identify aspects that affect the quality of Jujugan Cafe's service; the CSI application is useful in measuring consumer satisfaction, while IPA is used in measuring the level of conformity between performance and interest factors. This research showed the percentage of the CSI method of 81.73%, indicating that customers are at a very satisfied level. Based on the IPA analysis, the attribute that is the top priority for improvement is that employees immediately serve consumers when they visit. For this reason, the recommended solution is to improve service quality. In addition, Jujugan cafe also needs to pay attention to the low satisfaction level aspects, which are of high importance.

Persepsi Risiko dan Pengetahuan terhadap Minat dalam Penggunaan Layanan Online-Only Bank (Bank Digital tanpa Offline Store)

Najma Nur Maulida, Rahmawati Khoiriyah — Sat, 29 Jun 2024 00:00:00 +0700

Penelitian ini bertujuan untuk mengetahui pengaruh antara persepsi risiko keamanan, persepsi risiko keuangan, dan pengetahuan terhadap minat penggunaan layanan perbankan syariah tanpa kantor fisik (online-only bank). Responden pada penelitian ini berjumlah 100 orag mahasiswa Universitas Islam Negeri (UIN) Raden Mas Said Surakarta. Metode pengambilan data dengan menggunakan kuesioner dengan pengolahan data menggunakan SPSS versi 23.0. Hasil penelitian menunjukkan bahwa persepsi risiko keamanan dan persepsi risiko keuangan tidak berpengaruh terhadap minat dalam menggunakan layanan perbankan digital, sedangkan pengetahuan berpengaruh positif dan signifikan terhadap minat dalam menggunakan layanan perbankan digital.

Analisis Kinerja Bank BCA Syariah Menggunakan Metode Maqasid Syariah Index

Sat, 29 Jun 2024 00:00:00 +0700

This study aims to analyze the performance of BCA Syariah Bank using the Maqasid Syariah Index approach. This method measures the performance of Islamic banks based on three main indicators, namely Education (Tahdzib Al-Fard), Upholding Justice (Al-'Adl), and Public Interest (Al-Mashlahah). These indicators are derived from the Maqasid Syariah concept, which is the main objective of Islamic sharia. The data used in this study are the financial statements and annual reports of BCA Syariah Bank for the 2019-2023 period. The results of this study provide insight into the performance of Bank BCA Syariah from a Maqasid Syariah perspective. They can act as a blend for bank management to formulate strategies and regulations that align with Islamic Sharia's objectives.

Pengaruh Green Awareness, Brand Image, dan Brand Trust Terhadap Keputusan Pembelian Produk The Body Shop di Kota Surakarta

Adeline Ababil, Sri Walyoto — Sat, 29 Jun 2024 00:00:00 +0700

This quantitative research aims to determine the influence of green awareness, brand image, and trust on purchasing decisions. The sample used in this research was 100 respondents from The Body Shop consumers in Surakarta City. The data collection method was a questionnaire distributed to The Body Shop Surakarta City consumers. The sampling technique used is non-probability sampling with a purposive sampling approach where the researcher selects samples using certain and subjective criteria. Data analysis in this research uses multiple linear regression analysis by looking at the F statistical value and the T statistic. This research shows that the green awareness variable has a positive and significant influence on purchasing decisions.

Meanwhile, the brand image variable has a negative and insignificant influence on purchasing decisions, and the brand trust variable has a positive and significant impact on purchasing decisions. Simultaneously or together, green awareness, brand image, and trust influence purchasing decisions. It is hoped that future researchers will use other variables or factors that can influence purchasing decisions.

Enhancing Purchase Decisions: The Role of E-WOM, Online Customer Review, and Free Shipping Promotion

Anisa Fajar Vitara, Puspa Novita Sari — Sat, 29 Jun 2024 00:00:00 +0700

Online shopping has become an integral part of daily life in this digital era. One of the increasingly popular platforms for shopping is TikTok Shop, which combines entertainment and e-commerce. This study aims to analyze the influence of E-WOM, online customer reviews, and free shipping promotions on purchase decisions on TikTok Shop. This research uses a quantitative approach. The sample for this study is consumers of Wardah cosmetic products who made purchases on TikTok Shop. The sampling technique used in this research is non-probability sampling, resulting in 115 respondents.

The findings of this study reveal that: 1) E-WOM has a positive and significant influence on the purchase decisions of Wardah products on the TikTok Shop application. This indicates that Wardah has optimally utilized the E-WOM feature on TikTok Shop. 2) Online customer reviews affect the purchase decisions of Wardah products on the TikTok Shop application. 3) Free shipping promotions also have a positive and significant impact on the purchase decisions of Wardah products on the TikTok Shop application. Wardah's decision to offer free shipping promotions is a strategic move to boost the sales of Wardah products.

Brand Image, Daya Tarik Konten dan Program Gratis Ongkos Kirim: Studi Kasus Pembelian Flicka Bags di TikTok Shop

Banafsyafa Rasyida Rahayu, Lorena Karsono — Sat, 29 Jun 2024 00:00:00 +0700

This research aims to analyze the influence of brand image, content attractiveness and the free shipping program on interest in purchasing Flicka Bags bag products on the TikTok Shop. The research method used a quantitative approach and involved 100 respondents, namely women aged 15-35 years, who had TikTok, knew the Flicka brand, had seen Flicka Bags content on TikTok and had bought or owned bag products from Flicka bags. The research results show that the brand image variable has a calculated t value greater than the t table (5,000 > 1,660) and a sig value (0,000 < 0,05). Content attractiveness variable (3.536 > 1.600) and a sig value (0,001 < 0,05), free shipping program variable (5.739 > 1.660) and a sig value (0,000 < 0,05). So each variable has a significant influence on interest in buying Flicka Bags bag products at the TikTok Shop. The results of the F test show that the F table is greater than the calculated F (19,911 > 2.70) and the significance value is (0.000 < 0.05) so that the three variables, namely brand image, content attractiveness and the free shipping program simultaneously have an influence on purchase interest. Flicka Bags bag products on TikTok Shop

The Influence of Financial Knowledge and Financial Attitude on Investment Decisions of UIN Raden Mas Said Surakarta Students

Sat, 29 Jun 2024 00:00:00 +0700

This study aims to analyze the effect of financial knowledge, and financial attitude on investment decision. The sample of this research is Students at the State Islamic University Raden Mas Said Surakarta. Samples were selected using a non-probability sampling method totaling 200 respondents by distributing questionnaires online using Google Forms. The analysis technique used is multiple linear regression supported by the SPSS program version 22.0. the results obtained in this study are that there is a positive influence on financial knowledge, and financial attitude on investation decisions in Student at the State Islamic University Raden Mas Said Surakarta

Determinants of Islamic Social Reporting in Islamic Banks

Nuh Muhammad Muhson, Helti Nur Aisyiah — Sat, 29 Jun 2024 00:00:00 +0700

The aim of this study is to determine the factors that influence the Islamic Social Reporting (ISR) of Islamic Banks in Indonesia. The factors tested are profitability, company size, leverage, liquidity, and Sharia securities. To identify these factors, the researcher employed a quantitative approach to eleven IB listed with the Financial Services Authority for the period 2019–2022, using the purposive sampling technique in sample selection. The data for these eleven BUS were obtained from annual reports downloaded from the official websites of each Islamic Bank. Subsequently, the obtained data were analyzed using multiple linear regression with the help of the Eviews 12 application, including the steps of a descriptive statistics test, a model selection test, a classical assumption test, and hypothesis testing. Based on the analysis results, only three variables influenced ISR, namely profitability, company size, and liquidity. The direction of the influence was also different. Profitability and liquidity had a negative influence, while company size had a positive influence. Meanwhile, the other two variables, leverage and Sharia securities, did not affect ISR.

Pengaruh Fasilitas, Aksesibilitas, dan Daya Tarik Terhadap Keputusan Berkunjung ke Objek Wisata Telaga Ngebel Ponorogo

Hana Regita Cahyanti, Sri Walyoto — Sat, 29 Jun 2024 00:00:00 +0700

This research was conducted to determine the significant influence of the variables of facilities, accessibility and attractiveness on the decision to visit. Therefore, this research uses a quantitative approach. Using a purposive sampling technique with a sample of 157 respondents in Ponorogo Regency who had visited the Ngebel Lake tourist attraction twice. The types of data used are primary data and secondary data. The distribution of the questionnaire was carried out online via social media platforms such as WhatsApp which received 114 respondents and offline it was distributed by printing the questionnaire that had been made and then distributing it to 43 respondents. This research used multiple linear analysis, assisted by the IBM SPSS Statistics data analysis tool 23 to process data that has been taken by researchers. The results of this research suggest that the variables of facilities, accessibility and attractiveness have a significant and simultaneous influence on the decision to visit. So all the variables that have been studied show that they have an influence and are significant on the decision to visit the Telaga Ngebel Ponorogo tourist attraction.

Pemanfaatan Kegemaran, Sosial Media, dan E-Commerce dalam Persaingan Usaha Mikro Kecil Menengah Di Era Digital

Felyna Priyanka — Sat, 29 Jun 2024 00:00:00 +0700

Social media is something that is very close to society in the digital era. Through social media, people can communicate with anyone in one direction or two ways without any distance. With social media, people can filter whatever they want to see, whether in the form of images or videos. One of them is the large number of funny videos featuring cats, making many people now love these cute furry animals. Many cat lovers also follow cat accounts on social media. Many cat owners and also cat social media admins are taking advantage of their passion for selling cat-themed products. Starting from being known on social media to opening online shops in e-commerce. This of course has a good impact on society because of the economic turnaround. The aim of this research is to explain the role of passion, social media and e-commerce in the competitive advantage of micro, small and medium enterprises in the digital era. The method used in this research is a qualitative method with observation and review of supporting documents. It is hoped that the results of this research will provide new knowledge about the importance of utilizing hobbies, social media and e-commerce in the competitive advantage of small bussiness.