https://ejournal.uinsaid.ac.id/index.php/mahakarya <div id="focusAndScope"> <table> <tbody> <tr> <td style="color: #ffffff; width: 350px; vertical-align: top;"> <p><img src="https://ejournal.uinsaid.ac.id/public/site/images/masjournal/cover-a74c93ab6baaa55a8dc0ac562ba83b61.png" alt="" /></p> </td> <td style="width: 510px;"> <div class="highlightInfo" style="padding-left: 0; background-color: #feffc0; border: 1px solid #ffa362;"> <ul> <li style="text-align: justify;"><strong>Current issue</strong> : Volume 6 Issue 1 Year 2025 | <a style="color: #0b572e;" href="https://ejournal.uinsaid.ac.id/index.php/mahakarya/issue/archive">Archives</a></li> <li style="text-align: justify;"><strong>Submission</strong> : <a style="color: #0b572e;" href="https://ejournal.uinsaid.ac.id/index.php/mahakarya/about/submissions">Start Submission</a></li> <li style="text-align: justify;"><strong>Frequency</strong> : 2 issues per year</li> <li style="text-align: justify;"><strong>Editor in Chief</strong> : Wildi Adila (<a title="ORCID" href="https://orcid.org/0000-0002-1445-5482" target="_blank" rel="noopener">ORCID</a> | <a title="Google Scholar" href="https://scholar.google.com/citations?user=v539THYAAAAJ&amp;hl=en" target="_blank" rel="noopener">Google Scholar</a> | <a title="Scopus" href="https://www.scopus.com/authid/detail.uri?authorId=57216730333" target="_blank" rel="noopener">Scopus</a>)</li> <li style="text-align: justify;"><strong>ISSN (Online)</strong> : <a style="color: #0b572e;" href="https://issn.lipi.go.id/terbit/detail/1611195506" target="_blank" rel="noopener">2798-0960</a></li> <li style="text-align: justify;"><strong>ISSN (Print)</strong> : <a style="color: #0b572e;" href="https://issn.lipi.go.id/terbit/detail/1611193889" target="_blank" rel="noopener">2798-0987</a></li> <li style="text-align: justify;"><strong>National Accreditation</strong> : Sinta 3</li> </ul> </div> <p><em>Mahakarya: Student's Journal of Cultural Sciences</em> is an academic periodical focusing on publishing the research results under the scope of cultural sciences, such as language, literature, and history studies along with their teachings. This journal was created as the medium for students of higher education all over the world to disseminate their research reports, final projects, theses, dissertations and other academic writings in the forms of articles that can openly be accessed by public. This journal is nationally accredited with <strong>Sinta 3</strong> which is valid from 2024-2028.</p> <p><em>Mahakarya: Student's Journal of Cultural Sciences</em> is published bianually with two issues a year between January-June and July-December. The language used for the article is preferably English since this journal is targeting global audience. However, articles in Bahasa Indonesia are limitedly acceptable with the purpose for promoting this local language for international communication. Any students of undergraduate, graduate, and postgraduate programs are welcomed to participate in developing cultural sciences by publishing their scientific articles in this journal.</p> </td> </tr> </tbody> </table> <p> </p> </div> en-US [email protected] (Wildi Adila) [email protected] (Wildi Adila) Fri, 02 May 2025 21:47:48 +0700 OJS 3.3.0.16 http://blogs.law.harvard.edu/tech/rss 60 https://ejournal.uinsaid.ac.id/index.php/mahakarya/article/view/11015 <p>This study explores how cultural narratives in poetry reveal and critique societal beauty standards and fixated gender roles. This poem is analyzed using qualitative content analysis, through the lens of myth and symbol theory, psychoanalytic feminism, and gender role theory to uncover deeper meanings behind symbolic representations and internalized expectations in the poem. The figure of the Barbie doll serves as a cultural myth, promoting an idealized femininity that reinforces traditional norms. These ideals, internalized through early socialization and unconscious pressure, shape women’s identities, leading to emotional conflict and self-alienation. Gender roles theory further explains how behaviors, responsibilities, and values are assigned based on socially constructed expectations, often limiting individual potential. The poem demonstrates how these societal forces prioritize appearance over ability, suppressing authenticity and self-worth. Through its critique, the poem remains a powerful commentary on how enduring myths and roles continue to influence women’s lives in contemporary society.<br /><strong>Keywords</strong>: appearance, <em>Barbie Doll</em>, beauty standard, gender roles, stereotype</p> Birgitta Ardhana Neswari Copyright (c) 2024 Mahakarya: Jurnal Mahasiswa Ilmu Budaya https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.uinsaid.ac.id/index.php/mahakarya/article/view/11015 Wed, 08 May 2024 00:00:00 +0700 https://ejournal.uinsaid.ac.id/index.php/mahakarya/article/view/11383 <p>This research aims to analyze the pragmatic strategies of male and female customers while giving a nebulizer product review sold by Omron Healthcare in Tokopedia's online customer review and rating. The theories used in this research are gender and politeness strategies. This research is qualitative descriptive because the reality of the data depends on the context and is then described based on the context as well. The data source is in Tokopedia's online customer review, whereas the data are transcripts of male and female customers' comments on Omron Healthcare's nebulizer product. This research finds 50 data: 25 are male, and 25 are female customers. The findings show that male and female customers mostly use positive politeness while giving product reviews. However, females only use two sub-strategies of positive politeness, whereas males use four. Furthermore, the research finds that male customers use negative politeness strategies more often. Additionally, males use more off-record than females. Lastly, only males use the off-record strategy. In short, male and female customers give positive comments, but female customers use more hyperbolic expressions, while male customers use reciprocity and approval.</p> <p><strong>Keywords</strong>: gender, online customer review, politeness strategy, pragmatics</p> <p> </p> Anita Rahayu, Djatmika , Miftah Nugroho Copyright (c) 2025 Mahakarya: Jurnal Mahasiswa Ilmu Budaya https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejournal.uinsaid.ac.id/index.php/mahakarya/article/view/11383 Mon, 02 Jun 2025 00:00:00 +0700