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Oct 22, 2024
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Abstract

Halal and Lifestyle are two different problems, namely between religious guidance (the problem of the hereafter) and economic activity (the problem of the world). The problem discussed is how Halal and lifestyle provide a new economic phenomenon for the millennial generation and generation Z whose lives are integrated with technological advances. The researcher wants to describe how togetherness of these generations will boost business acceleration in the era of digitalization. This research is qualitative research literature. Researchers use a variety of secondary data to be able to provide a supportive understanding according to the topics discussed and the most recent period, namely through secondary data obtained in the last 10 years. Secondary data used by researchers are scientific journals, reports on the development of the halal industry, millennial generation profile books, and so on. The findings are that the halal lifestyle has become a lifestyle for the millennial  and Z generation. The digitalization era opens up new opportunities in the halal industry, namely digital or application-based Islamic business. Thus increasing business value among millennials and Z generation, then making a new big market and contributing to economic growth in Indonesia.

Keywords

halal lifestyle millennial and Z generation digitalization

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