Relevance: Journal of Management and Business

HRM in VHE: Leadership, Employee Engagement and Work Environment

Nazarwin Nazarwin, Wardi, Rino — Tue, 31 Dec 2024 00:00:00 +0700

Human Resource Management (HRM) is the key to the failure or success of educational institutions. The three main factors that influence HRM at Poltekpel Sumbar are leadership, employee engagement and work environment. The purpose of this study is to see the relationship between these four factors including leadership, work environment, employee engagement and HRM at Poltekpel Sumbar. This study was conducted at Merchant Marine Polytechnic of West Sumatera. The research participants were all employees with a total of 154 people. The research instrument was a questionnaire. Data collection was carried out by giving questionnaires directly to the participants. The questionnaire data analysis technique was carried out using linear regression. The conclusion of this study indicated that there is a significant influence of leadership on HRM, employee engagement on HRM, employee engagement on the work environment, and leadership on the work environment. Meanwhile, there is no significant influence of the work environment on HRM and leadership on employee engagement. Further research can also examine in more depth other research variables related to HRM in all vocational higher education institution under the Ministry of Transportation, namely in the maritime, land and railway and aviation institution.

The Implementing SOSTAC Model for Marketing Communication Strategy: A Case Study of Assalam Hypermarket

Muhammad Hanif Aditya, Arif Muanas, Muhammad Ibnu Khaldun — Tue, 31 Dec 2024 00:00:00 +0700

This study aims to analyse the implementation of marketing communication strategies using the SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) framework at Assalam Hypermarket, Sukoharjo. The research method used is a qualitative descriptive approach, which consists of three stages: Pre-Field, Field Implementation, and Data Analysis. Data collection was conducted through in-depth interviews with the CEO and the Marketing and Public Relations Division of Assalam Hypermarket, observation, and documentation. Integrated Marketing Communication (IMC) approaches consistently, from branding to integrated advertising and event marketing. The findings reflect the company's commitment to building engagement with customers and communities, and show that Assalam Hypermarket not only focuses on implementing marketing strategies, but also actively monitors and evaluates their effectiveness. This research is expected to provide valuable insights for the development of marketing communication strategies in the Islamic retail sector in Indonesia

Determinants of Intention to Pay ZISWAF Trought BSI Mobile in Indonesia

Sarmilah Sarmilah, Afdawaiza Afdawaiza — Tue, 31 Dec 2024 00:00:00 +0700

Customer intention in paying ZISWAF through BSI mobile is important to investigate because ZISWAF are important instruments to reduce the level of poverty in Indonesia. The aim of this study is to determine the factors influencing customers' interest in making ZISWAF payments through BSI mobile. This research employs the Technology Acceptance Model (TAM) theory, incorporating two additional internal variables, namely trust and security. A quantitative approach is used to examine the relationship between dependent and independent variables, utilizing primary data obtained directly from Indonesian Sharia Bank customers through the distribution of 220 questionnaires. Subsequently, the data is processed using the Partial Least Square Structural Equation Model (PLS-SEM) approach. The results indicate that perceived usefulness and security variables have a positive impact on the interest in paying ZISWAF, perceived ease of use and trust variables do not affect the interest in making zakat and waqf payments through BSI mobile in Indonesia.

Superior Human Resources and Religious Tourism: Thriving Towards Sustainable Economic Independence

Ari Widiati, Indah Purnama Sari, Samsul Hidayat — Tue, 31 Dec 2024 00:00:00 +0700

This research explores the relationship between the development of superior Human Resources (HR) and the development of religious tourism in the context of increasing sustainable economic independence. The main object of research is Muinul Islamic Boarding School, an Islamic educational institution that has great potential as a religious tourism destination in Indonesia. Through a qualitative approach with a field research method, this study identifies the key role of superior human resources in managing and optimizing the potential of religious tourism. To see the role of human resources in increasing sustainable economic independence and how religious tourism development strategies in increasing sustainable economic independence. The results showed that the development of religious tourism can contribute to the local economy, by creating jobs, learning media for entrepreneurial students, increasing income from tourism, and expanding economic opportunities for local communities. This research produces an overview of human resource development to support religious tourism to increase economic independence in Muinul Islam Islamic boarding school.

The Efficacy of Workplace Spirituality and Work Discipline on Employee Performance: Understanding the Mediating Role of Work Motivation

Tue, 31 Dec 2024 00:00:00 +0700

This study aimed to test and analyze the effect of workplace spirituality and work discipline on employee performance, with work motivation as a mediating variable. This study uses quantitative methods involving a population of all Tulungagung Regency Environmental Service employees. The survey was conducted using the Non-Probability Sampling method for 98 employees. The data were processed using SmartPLS version 4.0 with validity, reliability, and hypothesis testing. The results showed that workplace spirituality did not significantly affect employee performance, and work discipline did not considerably affect employee performance. Furthermore, work motivation affects employee performance. Work Motivation can also mediate the relationship between Employee Performance and Workplace Spirituality. In addition, Work motivation can also mediate the effect of Work Discipline on Employee Performance on employees of the Tulungagung Environmental Service. This research implies that focusing on Spirituality in the workplace can improve employees' emotional and psychological well-being, which can increase job satisfaction and loyalty to the organization.

The The Halal Lifestyle of Millennials and Generation Z in the Digital Era

Ning Purnama Sariati, Binti Mutafarida, Choiril Anam — Tue, 31 Dec 2024 00:00:00 +0700

Halal and Lifestyle are two different problems, namely between religious guidance (the problem of the hereafter) and economic activity (the problem of the world). The problem discussed is how Halal and lifestyle provide a new economic phenomenon for the millennial generation and generation Z whose lives are integrated with technological advances. The researcher wants to describe how togetherness of these generations will boost business acceleration in the era of digitalization. This research is qualitative research literature. Researchers use a variety of secondary data to be able to provide a supportive understanding according to the topics discussed and the most recent period, namely through secondary data obtained in the last 10 years. Secondary data used by researchers are scientific journals, reports on the development of the halal industry, millennial generation profile books, and so on. The findings are that the halal lifestyle has become a lifestyle for the millennial and Z generation. The digitalization era opens up new opportunities in the halal industry, namely digital or application-based Islamic business. Thus increasing business value among millennials and Z generation, then making a new big market and contributing to economic growth in Indonesia.