Relevance: Journal of Management and Business <div><strong>Online ISSN </strong><a href=";1520498031&amp;1&amp;&amp;" target="_blank" rel="noopener">2615-8590</a></div> <div><strong>Print ISSN </strong><a href=";1520566181&amp;1&amp;&amp;" target="_blank" rel="noopener">2615-6385</a> </div> <div> </div> <div><strong>Relevance: Journal of Management and Business</strong> is dedicated to providing an intellectual space of scholarly discussion on how the development of management and business science can be more implemented. <em>Relevance: Journal of Management and </em><em>B</em><em>usiness</em> is a peer-reviewed journal published twice a year (June and December) by the Faculty of Islamic Economics and Business, UIN Raden Mas Said Surakarta, Central Java, Indonesia. <em>Relevance</em> openly invites post-graduate students, academicians, and practitioners to submit their best research articles that correspond to the related topics. For further focus and scope, please click <a href="" target="_blank" rel="noopener">here</a></div> en-US <p>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="" target="_blank" rel="noopener">Creative Commons Attribution License</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</p> <p>This ejournal system and its contents are licensed under<br /><a href="">a Creative Commons Attribution-NonCommercial 4.0 International License</a></p> [email protected] (Zakky Fahma Auliya) [email protected] (Puspa Novita) Fri, 30 Jun 2023 00:00:00 +0700 OJS 60 Fashion Micro-and Small Enterprise Frugal Innovation’s In Facing Covid 19 Pandemic <p><span style="font-weight: 400;">The aim of this study is to explore the business strategy in strengthening MSE’s resilience during pandemic Covid 19 using the six principles of frugal innovation. A qualitative study method employed with single case study at Saffana boutique Surabaya. The observation shows that Saffana boutique Surabaya was able to create more value and applied different approaches to explore strategy innovation in their product during the pandemic. The saffana boutique innovation framed using the six values of the frugal innovation, such as managing their cash flow in flexible way for mobilizing the existing and potential resource, utilizing social media and social project in order to engage and shape customer behavior and; develop the sustainable solution and fashion concept through collaboration with active customer to create new design based value and local culture; as well as make an effective networks with designer community and digital partners. All in all, this study has identified different approaches to explore strategy innovation and successful practices, which are related to strengthening the business resilience in severe condition.</span></p> Siti Hasnaa Madinah, Ahmad Room Fitrianto Copyright (c) 2023 Siti Hasnaa Madinah, Ahmad Room Fitrianto Fri, 30 Jun 2023 00:00:00 +0700 Factors Affecting Customer's Purchase Decision while Shopping on Tiktok Live: Impulsive Buying as a Moderator <p>Business development in the digital era is now starting to shift not only by selling products in online stores such as marketplaces but also by utilizing social media through live streaming features. Live streaming on the TikTok application allows consumers to directly see the products offered and interact with sellers. This study analyzes what factors influence consumer purchasing decisions when viewing live streaming on the Tiktok application. Respondents in this study were consumers who made purchases through live streaming on the Tiktok application as many as 173 respondents. Measurement of research results was tested using the Structural Equation Model (SEM) based on Partial Least Square (PLS). The results of the study show that scarcity messaging and hedonic shopping motivation influence impulsive buying. In addition, impulsive buying mediates the relationship between scarcity messaging and purchase decisions, and impulsive buying also mediates the relationship between hedonic shopping motivation and purchase decisions. The results of this study can be used by business people to analyze the factors that influence purchasing decisions so that they are expected to be able to increase sales when live streaming takes place.</p> Puspa Novita Sari, Lorena Dara Putri Karsono Copyright (c) 2023 Puspa Novita Sari, Lorena Dara Putri Karsono Fri, 30 Jun 2023 00:00:00 +0700 The Mediating Role of Self-Efficacy and Social Intelligence to Build Leadership Character through MBKM Program <p>The Merdeka Belajar Kampus Merdeka (MBKM) program aims to prepare students to face social, cultural, world of work, and rapid technological advances. One important aspect of this competency is leadership character, which can be formed through the MBKM program. This study aims to analyze the effect of the MBKM program on the formation of student leadership character with the mediation of self-efficacy and social intelligence. The research was conducted using a survey method of 50 students. The data were analyzed using PLS. The results showed that the MBKM program had a positive effect on the formation of student leadership character with the mediation of self-efficacy and social intelligence. In addition, it was found that self-efficacy and social intelligence mediate the relationship between the MBKM program and the formation of student leadership character. This study provides important implications for universities to pay more attention to the development of student leadership character through the MBKM program. In addition, this study also provides a theoretical contribution to the development of a model of student leadership character building through the mediation of self-efficacy and social intelligence.</p> Ika Yoga, Retnoning Ambarwati Copyright (c) 2023 Ika Yoga, Retnoning Fri, 30 Jun 2023 00:00:00 +0700 Mobile Banking Transactions for Small and Medium Enterprise (SME) <p>Banks and SME actors cannot ignore mobile banking considering that it can provide efficiency in the financial transaction process, so it is necessary to know several factors that can influence transacting using mobile banking from SME actors. This study analyzes the effect of perceived risk, perceived ease of use, and institution-based trust on mobile banking transaction intention in SME actors. This research is quantitative research that aims to explain the relationship between several variables with a quantitative descriptive approach. The sample used in this study was 100 SME actors who were taken using a non-probability sampling technique. The results showed that the intention of transactions using mobile banking by SME customers was carried out on the basis of risk perception factors, perceived ease of use, and trust in bank institutions. The bank must socialize how to use and benefit from mobile banking to attract SME transactions to use mobile banking.</p> Antonius David Wahyudi, Sesilya Kempa Copyright (c) 2023 Relevance: Journal of Management and Business Fri, 30 Jun 2023 00:00:00 +0700 The Influence of Green Marketing Environmentally Friendly Bags on Green Behavior of Modern Mini-market Retail Consumers in Yogyakarta <p>Damage to the environment and ecosystem can be caused by various things, one of which is the accumulation of residual waste or waste originating from industry and households. Plastic bag waste has become a common problem across continents and countries, waterways and oceans. Plastic bag waste is increasing in Indonesia every year and the environmental conditions are very concerning. The use of eco-friendly shopping bags needs to be encouraged to reduce the use of plastic bags. Starting in 2009, several supermarkets or supermarkets and hypermarkets in Indonesia have started to promote eco-friendly campaigns, namely the use of eco-friendly cloth shopping bags (green bags) as a substitute for plastic bags which tend not to be environmentally friendly. Therefore it is important for consumers to contribute to environmental sustainability through pro-environmental behavior (pro-environment).</p> Evi Rosalina Widyayanti, Titik Desi Harsoyo Copyright (c) 2023 Evi Rosalina Widyayanti Fri, 30 Jun 2023 00:00:00 +0700