Aliyah, Kisti Nur, Faculty of Islamic Economic and Business, UIN Raden Mas Said Surakarta, Indonesia, Indonesia
-
Relevance: Journal of Management and Business Vol. 7 No. 1 (2024): (June-Issue) - Articles
The Implementation of AI and Immersive Technology in E-Commerce: The Role of Customer Engagement as a Mediating Variable
Abstract Fullpaper.pdf