Analysis of Factors Influencing the Interest in Using QRIS as a Payment Method in Society

Authors

  • Azizah Khairina Amini Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Bunga Pertiwi Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Ika Rahmadiningsih Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Riska Widyastuti Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia

DOI:

https://doi.org/10.22515/academica.v8i1.1223

Abstract

The development of technology increasingly demands that we transition to digital methods, including transaction activities. Nowadays, numerous digital-based transactions exist, one of which is the Quick Response Code Indonesia Standard, known as QRIS. QRIS is widely favored, especially among millennials, due to its effective and efficient usage. With just a single handheld smartphone, transactions can be conducted anywhere and anytime. Therefore, this study aims to determine the factors influencing consumer interest in using QRIS. This research is quantitative, utilizing primary data in the form of questionnaires. The analysis technique used is SEM PLS. The results of the study indicate that all hypotheses are supported: H1: the influence of Ease of Use on the interest in using QRIS as a payment medium, H2: the influence of Enjoyment on the interest in using QRIS as a payment medium, and H3: the influence of Trust on the interest in using QRIS as a payment medium, with respective values of 27%, 36%, and 37%. This proves that all hypotheses are supported. This study contributes by providing deeper insights into the benefits of using QRIS as a payment medium for society.

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Published

2024-06-29

Issue

Vol. 8 No. 1 (2024): Januari-Juni 2024

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