ANALYSIS OF LANGUAGE STYLE IN NETFLIXID CAPTION AS SOCIAL GAP NEGOTIATOR IN ONLINE INTERACTION
DOI:
https://doi.org/10.22515/academica.v5i2.4112Abstract
Along with the development of science and technology, people start inventing many ways to interact. Presently, there have been created various many types of media in helping their communication activity, one of them is Instagram. This paper aimed to analyze the language styles used in NetflixId Instagram posts caption to interact with their audiences. This research is qualitative research and the data were collected by time-stamp from 8th August-31st August 2021. The researcher used a theory from Martin Joos (1976) about types of language styles. The results showed that there were 4 types of language styles that used in NetflixId Instagram account, they are: formal style (9 data), consultative (20 data), casual (61 data) and intimate (2 data). The caption dominantly used casual language style in writing their Instagram captions as a tool to interact with their audiences.
Keywords: Instagram Caption; Language Style; NetflixId
Downloads
References
Auditya, A., & Hidayat, Z. (2021). Netflix In Indonesia: Influential Factors On Customer Engagement Among Millennials’ Subscribers. Journal Of Distribution Science, 19(1), 89–103. https://doi.org/10.15722/jds.19.1.202101.89
Cohen, L., Manion, L., & Morrison, K. (2007). Research Methods In Education. In Research Methods In Education (6th Ed.). Milton Park, Abingdon-on-Thames, Oxfordshire, England, UK: Routledge. https://doi.org/10.4324/9780203029053-23
Creswell, J. W. (2014). Qualitative, Quantitative, And Mixed Methods Approaches (4th Ed.). United States of America: Sage Publication.
Dennaya, I. A., & Bram, B. (2021). Language Style In Fashion Advertisements Of Online Vogue Magazine. JOALL (Journal of Applied Linguistics and Literature), 6(2), 277–289. https://doi.org/10.33369/joall.v6i2.14549
Ginting, S. P. A., Rangkuti, R., & Yusuf, M. (2020). Function Of The Language Style Used In Women Commercial Product Advertisements: A Stylistic Analysis Of Language. Rainbow: Journal Of Literature, Linguistics And Cultural Studies, 9(2), 187–195. https://doi.org/10.15294/rainbow.v9i2.39987
Gonzales, A. L., Hancock, J. T., & Pennebaker, J. W. (2010). Language Style Matching As A Predictor Of Social Dynamics In Small Groups. Communication Research, 37(1), 3–19. https://doi.org/10.1177/0093650209351468
Holmes, J. (1994). An Introduction To Sociolinguistics. In G. Leech & M. Short (Eds.), Language (4th Ed., Vol. 70). Milton Park, Abingdon-on-Thames, Oxfordshire, England, UK: Routledge. https://doi.org/10.2307/416511
Jamil, R. F., & Nasrum. (2018). Language Style Used In J . K. Rowling’s Harry Potter. Elite Journal, 05(02), 190–200. https://doi.org/10.24252/elite.v5i2a8
Dewi, N. M. A. J, Ediwan, I. N. T., & Suastra, I. M. (2020). Language Style In Romantic Movies. Humanis, 24(2), 109-116. https://doi.org/10.24843/jh.2020.v24.i02.p01
Joss, M. (1976). The Styles Of The Five Clocks. Massachusetts: Winthrop Publishers.
Patton, M. Q. (2002). Qualitative Research & Evaluation Methods (3rd Ed.). Thousand Oaks, California, United States: Sage Publication.
Permatasari, S. N., & Yulia, M. F. (2013). An Analysis On The Language Style Of The Utterances In Magnum Advertisements. Language And Language Teaching Journal, 16(01), 31–40. https://doi.org/10.24071/llt.2013.160104
Rahayu, N. N., & Parmawati, A. (2020). The Analysis Of Language Style And The Illocutionary Act Found In Teen Lit Novel “The Perfect Husband†Written By Indah Riyana. PROJECT (Professional Journal of English Education), 3(3), 408-413. https://doi.org/10.22460/project.v3i3.p408-413
Reportal, Data. Digital 2021: Indonesia. (2021, February 11). Retrieved October 4, 2021 from Data Reportal website: https://datareportal.com/reports/digital-2021-indonesia
Spradley, J. P. (1988). The Ethnographic Interview. In Occupational Therapy In Mental Health (Vol. 8). United States of America: Harcourt Brace Jovanovich College Pulishers.
Syuhada, R. F., & Samad, I. A., & Muthalib, K. A. (2020). Language Styles Used In Educational. English Education Journal, 11(3), 303–315.
Unmetrics. A Deep Dive Into The Social Media Habits And Performance Of Disney. (2021, September 20). Retrieved October 4, 2021 from Unmetrics website: https://unmetric.com/brands/disney
Unmetrics. A Deep Dive Into The Social Media Habits And Performance Of Netflix. (2021, September 20). Retrieved October 4, 2021 from Unmetrics website: https://unmetric.com/brands/netflix
Utami, G. R., & Saputri, M. E. (2020). Pengaruh Social Media Marketing Terhadap Customer Engagement Dan Loyalitas Merek Pada Akun Instagram Tokopedia. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 5(2), 185–198.
Xia, D., Yu, L., Zhang, M., & Zhang, X. (2019). Influence Of Online Interaction On Consumers’ Willingness To The Consumption Of Green Products. IOP Conference Series: Earth And Environmental Science, 233(5), 1-6. https://doi.org/10.1088/1755-1315/233/5/052032
Downloads
Published
Issue
Section
Citation Check
License
Copyright (c) 2021 Academica : Journal of Multidisciplinary Studies
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.