ANALISIS PENGGUNAAN APLIKASI TIKTOK SEBAGAI MEDIA DAKWAH DI ERA MODERN

Authors

  • Rismaka Palupi Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Umi Istiqomah Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Fella Vidia Fravisdha Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Nur Lail Septiana Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Ailyn Maharung Sarapil Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia

DOI:

https://doi.org/10.22515/academica.v5i1.4119

Abstract

This research was conducted to know the activities of social media users. Nowadays, social media or social media has a significant influence on the level of people's lives from the age of children to adults, inseparable from the existence of social media, not using the TikTok application. Researchers conducted interviews and documentation to produce objective data using a virtual ethnographic approach, this method became a reference for analyzing netizen responses (TikTokers) related to Islamic da'wah content through the TikTok platform which is a form of cyber activity. Writing data analyzed qualitatively. From the results of reading comments on posts by TikTok netizens regarding the content of a young Islamic preacher, Husain Basyaiban, researchers found that TikTok social media is a platform that is promised in the spread of Islam in this era of globalization, as evidenced by the response to da'wah posts getting more positive reactions than negative. This is because it pays attention to Islamic principles and is designed as attractively as possible without containing deviant elements.


Keywords: TikTok; Islamic Da’wah; Globalization Development.

References

Afifah, N. (2017). Efektivitas Dakwah Islam Melalui Sosial Media Instagram (Studi Akun Instagram Indonesia Menutup Aurat). Raushan Fikr, 6(2), 223–237. https://doi.org/10.24090/jimrf.v6i2.2743

Basit, A. (2013). Dakwah Cerdas Di Era Modern. Jurnal Komunikasi Islam, 3(1), 76–94. https://doi.org/10.15642/jki.2013.3.1.%25p

Cahyono, A. S. (2016). Pengaruh Media Sosial Terhadap Perubahan Sosial Masyarakat Di Indonesia. Jurnal Ilmu Sosial & Ilmu Politik, 9(1), 140–157.

Gifary, S., & Nurhayati, I. K. (2015). Intensitas Penggunaan Smartphone Dan Perilaku Komunikasi (Studi Pada Pengguna Smartphone di Kalangan Mahasiswa Program Studi Ilmu Komunikasi Universitas Telkom). Jurnal Sosioteknologi, 14(2), 170–179. https://doi.org/10.5614/sostek.itbj.2015.14.2.7

CNN Indonesia. (2020). TikTok Aplikasi Terpopuler, Kalahkan WhatsApp dan Zoom. Retrieved May 12, 2021 from CNN Indonesia website: https://www.cnnindonesia.com/teknologi/20200716115929-185-525377/tiktok-aplikasi-terpopuler-kalahkan-whatsapp-dan-zoom

Ishanan. (2017). Dakwah Di Era Cyberculture: Peluang Dan Tantangan. Jurnal Komunike, 10(2), 91–104. https://doi.org/10.20414/jurkom.v9i02.1288

Karim, A. (2016). Dakwah Melalui Media: Sebuah Tantangan Dan Peluang. Jurnal Komunikasi Penyiaran Islam, 4(1), 157–172. https://doi.org/10.21043/at-tabsyir.v4i1.2911

Lestari, P. P. (2020). Dakwah Digital Untuk Generasi Milenial. Jurnal Dakwah: Media Komunikasi Dan Dakwah, 21(1), 41–58. https://doi.org/10.14421/JD.2112020.1

Nasrullah. (2014). Teori Dan Riset Media Siber (Cybermedia). Jakarta: Kencana.

Oktaheriyani, D. (2020). Analisis Perilaku Komunikasi Pengguna Media Sosial Tiktok, Skripsi (Unpublished). Kalimantan: Universitas Islam Kalimantan

Purwanto, Y. (2017). Peran Teknologi Informasi Dalam Perkembangan Dakwah Mahasiswa. Jurnal Sosioteknologi, 16(1), 94–109. https://doi.org/10.5614/sostek.itbj.2017.16.1.8

Rahman, D. A. (2019). Komunikasi Dakwah Melalui Sosial Media. Tatar Pasundan : Jurnal Diklat Keagamaan, 13(2), 121–132. https://doi.org/10.38075/tp.v13i2.19

Randani, Y. N. F. (2021). Strategi Pemanfaatan Aplikasi TikTok Sebagai Media Dakwah untuk Kaum Millenial. At-Thullab: Jurnal Mahasiswa Studi Islam, 3(1), 570–584.

Rokeach, B. (1988). Teori Komunikasi Massa. Jakarta: Dewan Bahasa dan Pustaka Kementrian Pendidikan Malaysia.

Sari, D. M. (2021). Penggunaan Aplikasi Tik Tok Sebagai Ajang Eksistensi Diri (Fenomenologi Penggunaan TikTok Pada Mahasiswa UIN Shultan Thaha Saifuddin Jambi), Skripsi (Unpiublished). Jambi: UIN Sulthan Thaha Saifuddin

Sugiyono. (2011). Memahami Penelitian Kualitatif. Bandung: Alvabeta.

Zaenuri, A. (2017). Teknik Komunikasi Persuasif Dalam Pengajaran. Journal Of Applied Linguistics And Islamic Education, 1(1), 41–67. http://dx.doi.org/10.33754/jalie.v1i1.83

Zulkarnaini. (2015). Dakwah Islam Di Era Modern. Risalah, 26(3), 151–158. http://dx.doi.org/10.24014/jdr.v26i3.1271

Downloads

Published

2021-11-01

Citation Check