CITRA PEREMPUAN DALAM IKLAN POLITIK PUAN “KEPAK SAYAP KEBHINEKAAN”

Authors

  • Panji Ariyanto Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Meida N Afina Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Abdul Ghoni Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Amanda Khusna Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia

Abstract

In terms of quantity, women are rarely represented in political advertisements. In line with that, studies on how female figures are imaged in political advertisements are minimal. This study aims to provide an understanding of how women (Puan Maharani) are imaged in the political advertisement "Kepak Sayap Kebhinekaan" through the point of view of Roland Barthes' semiotic study. This study uses a qualitative approach by utilizing semiotic analysis. In the political advertisement “Kepak Sayap Kebhinekaaâ€, women, in this case, Puan Maharani, are portrayed as having power as political leaders. In addition, women are portrayed as leaders who are nationalists, revolutionaries, protectors, guardians of diversity and deserve respect. The red color and the kebaya as a sign in Puan Maharani's political advertisement also have a negative connotation, namely opening up the perspective of female leaders with a communist stigma and lack of Islam. Keywords: Political Advertisement; Representation; Woman 

References

Antari, P. E. D. (2018). Interpretasi Demokrasi Dalam Sistem Mekanisme Terbuka Pemilihan Umum Di Indonesia. Jurnal Panorama Hukum, 3(1), 87-104. https://doi.org/10.21067/jph.v3i1.2359

Ardiansa, D. (2016). Menghadirkan Kepentingan Perempuan Dalam Representasi Politik Di Indonesia. Jurnal Politik, 2(1), 101-135.

Bakri, S. (2020). Women’s Leadership In Islam: A Historical Perspective Of A Hadith. Indonesian Journal Of Islamic Literature And Muslim Society, 5(2), 219–234. https://doi.org/10.22515/islimus.v5i2.3276

Luvaas, B. & Eicher, J. B. (2019). The Anthropology Of Dress And Fashion. London, United Kingdom: Bloomsbury Publishing

Elliot, A. J., & Maier, M. A. (2007). Color And Psychological Functioning. Current Directions In Psychological Science, 16(5), 250–254. https://doi.org/10.1111/j.1467-8721.2007.00514.x

Farasonalia, R. (2021). “Makna ‘Kepak Sayap Kebhinekaan’ di Baliho Bergambar Puan Menurut Politikus PDI-P.†Retrieved October 4, 2021 from: regional.kompas.com. website: https://regional.kompas.com/read/2021/08/07/064402878/makna-kepak-sayap-kebhinekaan-di-baliho-bergambar-puan-menurut-politikus?page=all

Fatimah, S. (2018). Kampanye Sebagai Komunikasi Politik: Esensi Dan Strategi dalam Pemilu. Resolusi, 1(1), 5-16. https://doi.org/https://doi.org/10.32699/resolusi.v1i1.154.

Gora, R. (2016). Reprsentasi Perempuan Dalam Iklan Televisi (Studi Analisis Semiotika Iklan Beng Beng Versi “Great Dateâ€). Semiotika, 10(1), 151–179. http://dx.doi.org/10.30813/s:jk.v10i1.32

Hariani, D. (2015). Representasi Feminisme Dalam Iklan Televisi, Skripsi (Unpublished). Makassar: UIN Alauddin Makassar.

Hartanto, A. (2021). Makna Tanda Dalam Iklan Politik Pemilihan Presiden Indonesia. Jurnal Pekommas, 6(1), 43-50. https://doi.org/10.30818/jpkm.2021.2060105

Hastuti, S. (2004). Pemilu Dan Demokrasi Telaah Terhadap Prasyarat Normatif Pemilu. Jurnal Hukum, 11(25), 135-148. https://doi.org/10.20885/iustum.vol11.iss25.art11

Kurniawan, R. C. (2009). Kampanye Politik: Idealitas Dan Tantangan. Jurnal Ilmu Sosial Dan Ilmu Politik, 12(3), 307-325. https://doi.org/10.22146/jsp.10973

Monica, & Luzar, L. (2011). Efek Warna Dalam Dunia Desain Dan Periklanan. Humaniora, 2(2), 1084–1096.

Nathaniel, F. (2021). “Kepak Sayap Kebhinekaan†Tak Cukup “Selamatkan†Puan. Retrieved October 4, 2021 from: tirto.id. website: https://tirto.id/kepak-sayap-kebhinekaan-tak-cukup-selamatkan-puan-giB4.

Pratiwi, R. (2021). Gerilya Kader PDIP Di Balik Baliho Puan Maharani. Retrieved October 4, 2021 from: CNN Indonesia website: https://www.cnnindonesia.com/nasional/20210806120853-32-677249/gerilya-kader-pdip-di-balik-baliho-puan-maharani.

Prihatiningsih, T., & Mudrikah, I. (2020). Representasi Perempuan Dalam Iklan. Jurnal Ilmu Komunikasi (J-IKA), 7(2), 115-122. https://doi.org/10.31294/kom.v7i2.8776

Qiang, H. (2011). A Study On The Metaphor Of “Red†In Chinese Culture. American International Journal Of Contemporary Research, 1(3), 99–102.

Meilinawati, L. (2016). Jilbab: Budaya Pop Dan Identitas Muslim Di Indonesia. Ibda` : Jurnal Kajian Islam Dan Budaya, 14(1), 139-155. https://doi.org/https://doi.org/10.24090/ibda.v14i1.623.

Rahmatika, A. (2020). Representasi Perempuan Dalam Iklan Rokok. Al-Munzir, 13(2), 179-19. http://dx.doi.org/10.31332/am.v13i2.1999

Rahmawati, L., Emzir, & Tajruddin, S. (2020). Semiotics And Persuasive Discourse To The Billboard Of Legislative Candidates 2019 In Indonesia. Linguistic, English Education And Art (LEEA) Journal, 3(2), 348-363. https://doi.org/https://doi.org/10.31539/leea.v3i2.1169.

Sarbaini. (2015). Demokratisasi Dan Kebebasan Memilih Warga Negara Dalam Pemilihan Umum. Jurnal Inovatif, 7(3), 105-117.

Sholikhah, B. (2021). Baliho Puan Dipasang Di Solo, Gibran: Ada Instruksi. Retrieved October 4, 2021 from: Republika website: https://republika.co.id/berita/qxg2ov291/baliho-puan-dipasang-di-solo-gibran-ada-instruksi.

Tjiptonugroho, D. (2018). Warna-Warna Politis. Retrieved October 4, 2021 from: mediaindonesia.com website: https://mediaindonesia.com/opini/172137/warna-warna-politis

Trismaya, N. (2018). Kebaya Dan Perempuan: Sebuah Narasi Tentang Identitas. JSRW (Jurnal Senirupa Warna), 6(2), 151–159. https://doi.org/10.36806/jsrw.v6i2.41

Utami, A., Reni, N., & Maulana, S. (2015). Representasi Wanita Sosialita Dalam Iklan (Analisis Semiotika Roland Barthes Pada Iklan Televisi Magnum Versi Pink And Black). E-Proceeding, 2(3), 4279.

Wu, Y., Lu, J., Dijk, E. Van, Li, H., & Schnall, S. (2018). The Color Red Is Implicitly Associated With Social Status In The United Kingdom And China. Frontiers In Pychology, 9(1902). https://doi.org/10.3389/fpsyg.2018.01902

Yunarman, S. (2015). Gagalnya Komunikasi Politik: Studi Semiotika Roland Barthes Pada Iklan Politik Andre Rosiade. Profesional : Jurnal Komunikasi Dan Administrasi Publik, 2(2), 24-39. https://doi.org/10.37676/professional.v2i2.172

Zurndorfer, H. (2014). Women In Chinese Learned Culture: Complexities, Exclusivities And Connecting Narratives. Gender & History, 26(1), 23–35. https://doi.org/10.1111/1468-0424.12049

Downloads

Published

2021-11-03

Issue

Section

Articles

Citation Check