Pengaruh Kebermanfaatan, Kemudahan, Dan Sikap Terhadap Penggunaan Aplikasi DANA Pada Generasi Millenial Di Sukoharjo

Authors

  • Milani Milani Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Ghegana Ariel Sheda Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Wahyu Septia Wulandari Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Nanda Nur Latifah Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Fitriyatul Sakinah Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Ambar Usnul Fatimah Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Novia Mayasari Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia

DOI:

https://doi.org/10.22515/academica.v7i2.7393

Keywords:

Attitude, Benefits, Convenience, DANA Using

Abstract

This study aims to analyze the effect of convenience, benefits, and attitudes on the use of the DANA application. The population of this study is the millennial generation of DANA application users in Sukoharjo. The number of samples used was 154 respondents. The data testing method used is validity test, reliability test, classic assumption test, F test, T test. Data calculation uses SPSS version 23 software. The research method used is quantitative and the theory used is the Technology Acceptance Model (TAM) with 4 variables namely the variable Benefit, Convenience, Attitude and usage. The results of this study obtained variables that did not have a significant effect, namely the variable convenience. Meanwhile, the variables of utility and attitude have a significant effect on the variable use of the DANA application for the millennial generation in Sukoharjo.

Downloads

Download data is not yet available.

References

Ambarwati, D. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Dan Persepsi Kepercayaan Terhadap Keputusan Penggunaan Go-Pay Pada Mahasiswa STIE AUB Surakarta. Jurnal Bisnis Dan Ekonomi, 6(1), 88–103.

Bartelt, V., & Moqbel, M. (2016). Open Materials Discourse: Consumer Acceptance Of The Personal Cloud: Integrating Trust And Risk With The Technology Acceptance Model. AIS Transactions On Replication Research, 2(September), 1–5. https://doi.org/10.17705/1atrr.00012

Catriana, E. (2020). Studi: 68 Persen Pengguna Dompet Digital Adalah Milenial. https://money.kompas.com/read/2020/02/12/131300826/studi--68-persen-pengguna-dompet-digital-adalah-milenial

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease Of Use, And User Acceptance Of Information Technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008

Davis, F. D. (1993). User Acceptance Of Information Technology: System Characteristics, User Perceptions And Behavioral Impacts. International Journal Of Man-Machine Studies, 38(3), 475–487. https://doi.org/10.1006/imms.1993.1022

Dewi, H. D. M., Antaris, B., Aditya, R. H., & Saputra, D. D. (2022). Analisis Penerimaan Aplikasi Dana Menggunakan Technology Acceptance Model (TAM) (Studi Kasus: Universitas UPN “Veteran” Jawa Timur). Prosiding Seminar Nasional Teknologi Dan Sistem Informasi, 2(1), 90 - 102. https://doi.org/10.33005/sitasi.v2i1.272.

Galib, M. H., Hammou, K. A., & Steiger, J. (2018). Predicting Consumer Behavior: An Extension Of Technology Acceptance Model. International Journal Of Marketing Studies, 10(3), 73-90. https://doi.org/10.5539/ijms.v10n3p73

Intan, N. (2020, January 15). Gopay Dan Ovo Jadi Alat Pembayaran Paling Digemari Milenial. https://www.republika.co.id/berita/q45o86349/gopay-dan-ovo-jadi-alat-pembayaran-paling-digemari-milenial

Isrososiawan, S., Hurriyati, R., & Dirgantari, P. D. (2019). User Mobile Payment Behavior Using Technology Acceptance Model (TAM): Study Of “DANA” E-Wallet Users. Jurnal Minds: Manajemen Ide Dan Inspirasi, 6(2), 181-192. https://doi.org/10.24252/minds.v6i2.11274

Kusuma, H. & Susilowati, D. (2007). Determinan Pengadopsian Layanan Internet Banking: Perspektif Konsumen Perbankan Daerah Istimewa Yogyakarta. Jurnal Akuntansi Dan Auditing Indonesia, 11(2), 125-139.

Liu, G.-S. & Tai, P. T. (2016). A Study Of Factors Affecting The Intention To Use Mobile Payment Services In Vietnam. Economics World, 4(6), 249–273. https://doi.org/10.17265/2328-7144/2016.06.001

Minan, K. (2021). Analisis Pendekatan Metode TAM Pada Penggunaan Aplikasi E-Commerce. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 3(2), 181–187. https://doi.org/10.47065/ekuitas.v3i2.1118

Pambudi, R. D. (2019). Perkembangan Fintech Di Kalangan Mahasiswa UIN Walisongo. Harmony: Jurnal Pelajaran IPS Dan PKN, 4(2), 74–81. https://doi.org/10.15294/harmony.v4i2.36456

Permana, P. A. G. (2018). Penerapan Metode TAM (Technology Acceptance Model) Dalam Implementasi Sistem Informasi Bazzar Banjar. Speed - Sentra Penelitian Engineering Dan Edukasi, 10(1), 1–7.

Pesa, A.R., & Brajković, A.V. (2016). Testing The ‘Black Swan Effect’ On Croatian Stock Market Between 2000 And 2013. Emerging Markets Journal, 6, 1-16.

Singh, S., Zolkepli, I. A., & Kit, C. W. (2018). New Wave In Mobile Commerce Adoption Via Mobile Applications In Malaysian Market: Investigating The Relationship Between Consumer Acceptance, Trust, And Self Efficacy. International Journal Of Interactive Mobile Technologies, 12(7), 112–128. https://doi.org/10.3991/ijim.v12i7.8964

Sukajie, B., Laksono, F. A., Mubarok, A., Susanti, S., Kurniawan, A. (2019). Analisis Kepuasan Pengguna Youtube Sebagai Media Pendidikan Menggunakan Model DeLone Dan McLean. Jurnal Responsif: Riset Sains Dan Informatika, 1(1), 46–52. https://doi.org/10.51977/jti.v1i1.64

Sumantika, A. P. & A. (2020). Analisis Technology Acceptance Model Pada Pengguna Dompet Digital Di Daerah Istimewa Yogyakarta. Jurnal Manajemen, 10(2), 137–146. https://doi.org/10.26460/jm.v10i2.1702

Yahyapour, N. (2008). Determining Factors Affecting Internet To Adopt Banking Recommender System. Master’s Thesis. Division Of Industrial Marketing And E-Commerce.

Yessica, Y., & Sutanto, E. M. (2020). Faktor Yang Mempengaruhi Pemilihan Aplikasi Pembayaran Seluler. Journal Of Business And Banking, 10(1), 53-69. https://doi.org/10.14414/jbb.v10i1.2139

Downloads

Published

2023-09-13

Citation Check