Mendulang Suara Generasi Milenial Muslim: Citra Ketua Umum PPP M. Romahurmuziy di Media Sosial

Authors

  • Abraham Zakky Zulhazmi Institut Agama Islam Negeri Surakarta, Indonesia

DOI:

https://doi.org/10.22515/shahih.v3i2.1377

Keywords:

political communication, semiotics, M. Romahurmuziy, image, millennial

Abstract

This study aims to reveal the image displayed by the General Chairperson of the PPP (Partai Persatuan Pembangunan – The United Development Party). Through social media, M. Romahurmuziy communicates his ideas and portrays himself. In a number of uploads, M. Romahurmuziy appeared with a green turban looped around his neck, a rolled up long-sleeved white shirt, jeans, and a watch. Using the semiotic approach, this research wants to reveal the meaning of M. Romahurmuziy’s fashion style. This research is qualitative and uses Roland Barthes semiotic analysis to reveal the image that M. Romahurmuziy wants to display. The conclusion of this study is that M. Romahurmuziy displays an Islamic, young, and contemporary image. The image is intended to target the Muslim millennial generation.

Downloads

Download data is not yet available.

References

Ali, H. (2017). Generasi Millennial Indonesia: Tantangan dan Peluang Pemuda Indonesia. Retrieved from http://alvara-strategic.com/generasi-millennial-indonesia-tantangan-dan-peluang-pemuda-indonesia/

Barnard, M. (1996). Fashion Sebagai Komunikasi: Cara Mengkomunikasikan Identitas Sosial, Seksual, dan Gender. Bandung: Jalasutra.

Bohang, F. . (2018). Berapa Jumlah Pengguna Internet Indonesia? Retrieved from https://tekno.kompas.com/read/2018/02/22/16453177/berapa-jumlah-pengguna-internet-indonesia

Centre for Strategic and International Studies. (2017). Ada Apa dengan Milenial? Orientasi Ekonomi, Sosial dan Politik Generasi Milenial.

Heryanto, G. ., & Shulhan, R. (2013). Komunikasi Politik: Sebuah Pengantar. Bogor: Ghalia Indonesia.

Hidayat, A. ., Susilo, N., & Yossihara. (2018). Strategi Komunikasi Jokowi Berpakaian.

Mutia, T. (2017). Generasi Milenial, Instagram dan Dramaturgi: Suatu Fenomena dalam Pengelolaan Kesan Ditinjau dari Perspektif Komunikasi Islam. Jurnal An-Nida’, 41(2), 240–251.

Nasrullah, R. (2017). Media Sosial: Perspektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.

Setowara, S. (2018). Muslim Milenial: Catatan dan Kisah Wow Muslim Zaman Now. Bandung: Penerbit Mizan.

Sobur, A. (2016). Semiotika Komunikasi. Bandung: PT Remaja Rosdakarya.

Sukidi, B. (2002). Metode Penelitian Kualitatif Mikro. Surabaya: Insan Cendikia.

Wiguna. (2014). Media Sosial dan Komunikasi Politik Era Digital. Jurnal Komunikasi Indonesia, III(2).

Downloads

Published

2018-12-31

How to Cite

Zulhazmi, A. Z. (2018). Mendulang Suara Generasi Milenial Muslim: Citra Ketua Umum PPP M. Romahurmuziy di Media Sosial. SHAHIH: Journal of Islamicate Multidisciplinary, 3(2), 163–174. https://doi.org/10.22515/shahih.v3i2.1377

Issue

Vol. 3 No. 2 (2018)

Section

Articles

Citation Check

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

This ejournal system and its contents are licensed under
a Creative Commons Attribution-NonCommercial 4.0 International License