Cultural Heritage And City Branding: The Role of Masjid Agung Kubah Timah in Pangkalpinang

Nadia Sri Rezeki; Monica Haprinda; Juhaini Juhaini; Mat Amin; Panca Tuah Tuha; Maulan Aklil

doi:10.22515/ajdc.v5i1.8973

Authors

Nadia Sri Rezeki Fakultas Ekonomika dan Bisnis Universitas Pertiba, Indonesia
Monica Haprinda Program Doktor Administrasi Publik Universitas Sriwijaya, Indonesia
Juhaini Juhaini Kabag Administrasi Pembangunan Kota Pangkalpinang, Indonesia
Mat Amin Fakultas Ekonomika dan Bisnis Universitas Pertiba, Indonesia
Panca Tuah Tuha Fakultas Ekonomika dan Bisnis Universitas Pertiba, Indonesia
Maulan Aklil Fakultas Ekonomika dan Bisnis Universitas Pertiba, Indonesia

DOI:

https://doi.org/10.22515/ajdc.v5i1.8973

Keywords:

Cultural Heritage, City Branding, Kubah Timah Mosque

Abstract

Bangka Island is famous as the largest tin producer in Indonesia. It has a distinctive history, culture, and religious diversity while upholding tolerance. However, the existence of tin on Bangka Island is not so felt as a symbol or characteristic in Pangkalpinang City as the Capital of the Province of Bangka Belitung Islands. Establishing the Great Mosque of the Tin Dome is currently the city branding of Pangkalpinang City. This study examines how the combination of resources, history, culture, and customs can become city branding. This research uses a descriptive qualitative method. Where the concentration of theoretical focus used is the development of a three-dimensional theoretical model that examines important elements in determining the elements, measurements, and equity of city branding. The data sources are obtained from interviews, secondary data, and also photographs of documentation. The results of the study show that the Great Mosque of the Tin Dome has met the requirements of city branding, namely 1) city brand elementshave met the history, process, graphics, and symbols; 2) city brand measurement is a process that starts from discussion, planning, narrative analysis, and visuals in its construction; and 3) city brand impact is very much felt by the identity, social and economic impact of the mosque's presence.

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