OPTIMALISASI PENGHIMPUNAN ZAKAT MELALUI DIGITAL FUNDRAISING
Main Article Content
Keywords
digital fundraising, socialization, zakah collection
Abstract
The developments in zakah management is considered increasingly important along towards the digital era. Based on studies in the performance of several LAZs carried out, the realization of zakah collection is currently far from the potential of zakah which should be, so LAZ needs to take progressive steps in the implementation of the digitization system. This article aims to reveal the challenges faced by LAZ in the dissemination and collection of zakah in digital era, complete with the obstacles faced. In addition, it was stated about the form of strategy for utilizing digital fundraising channels, such as: websites, email marketing, search engine marketing, social media marketing, and social networks, in order to conduct more optimal zakah collection. This research is a qualitative research, using a literature study approach. Data collected related to the research were taken from several literary sources including scientific journals, several books, and related articles published in online media. As a result, by transforming into the use of canals on digital fundraising, zakah management and collection programs can be carried out better while also educate the public about the obligation for zakah.
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References
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Laureano, R. M. S., Fernandes, A. L., Hassamo, S., & Alturas, B. (2018). Facebook Satisfaction and Its Impacts on Fundraising: A Case Study at a Portuguese Non-Profit Organization. Journal of Information Systems Engineering & Management, 3(31), 1–12. https://doi.org/10.20897/jisem.201804
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Lewandowski, D. (2017). Users’ Understanding of Search Engine Advertisements. Journal of Information Science Theory and Practice, 5(4), 6–25. https://doi.org/10.1633/JISTaP.2017.5.4.1
Movsisyan, S. A. (2016). Science Direct Social Media Marketing Strategy of Yerevan Brandy Company. Annals of Agrarian Sciences, 14(3), 243–248. https://doi.org/https://doi.org/10.1016/j.aasci.2016.08.010
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Qardhawi, Y. (2010). Shadaqah, Cara Islam Mengentaskan Kemiskinan. Bandung: PT. Remaja Rosda Karya.
Qardhawi, Y. (2011). Hukum Zakat (terj). Bogor: Pustaka Litera Antarnusa.
Rachman, M. A., & Salam, A. N. (2018). The Reinforcement of Zakat Management through Financial Technology Systems. International Journal of Zakat, 3 (1)(1), 57–69.
Rais, I. (2009). Muzakki dan Kriterianya dalam Tinjauan Fikih Zakat. Al-Iqtishad, 1(1), 91–106.
Ridwan, M. (2016). Analisis Model Fundraising Dan Distribusi Dana ZIS di UPZ Desa Wonoketingal Karanganyar Demak. Jurnal Penelitian, 10(2), 295–321. https://doi.org/10.21043/jupe.v10i2.1879
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Siregar, S. (2016). Problematika Fundraising Zakat: Studi Kasus Baznas di Sumatera Utara. MIQOT: Jurnal Ilmu-Ilmu Keislaman, XL(2), 247–266. https://doi.org/10.30821/miqot.v40i2.299
Stokes, R. (2013). E-Marketing: The Essential Guide to Online Marketing (5th Ed). Red & Yellow.
Syarifah, M. (2016). Budaya dan Kearifan Dakwah. Al-Balagh: Jurnal Dakwah Dan Komunikasi, 1(1), 23. https://doi.org/10.22515/balagh.v1i1.43
Syekh, S. bin A. A. (2009). Kitab al-Fiqh al-Muyassar. Riyadh: Daar A’lam as-Sunnah.
Warwick, M. (1999). Fundraising Forum: How Big a Gift Should You Ask for? Nonprofit World, 17, 15–16.
Widarwati, E., Afif, N. C., & Zazim, M. (2016). Strategic Approcah for Optimizing of Zakah Institution Performance: Customer Relationship Management. Al-Iqtishad: Journal of Islamic Economics, 9(1), 81–94. https://doi.org/10.15408/aiq.v9i1.4010
Zaimah, N. R. (2017). Analisis Progresif Skema Fundraising Wakaf dengan Pemanfaatan E-Commerce di Indonesia. Anil Islam, 10(2), 285–316.
Aflah, N. (2009). Arsitektur Zakat Indonesia. Jakarta: UI Press.
Ahmad, M. U., & Mahmood, A. (2009). Zakat Fund-concept and Perspective. International Journal of Monetary Economics and Finance, 2(3/4), 197–205. https://doi.org/10.1504/IJMEF.2009.029058
Al-Harawi, S. A. ‘Ubaid al Q. bin S. (2009). Kitab al-Amwal. Kairo: Daar as-Salaam.
Al-Juzairy, A. (2014). Al-Fiqh ‘ala al-Mazahib al-Arba’ah. Kairo: Dar al-Jauzy.
Ananda, I. P. (2017). World Muslimah Sebagai Budaya Populer dalam Bingkai Media Online Islam. Al-Balagh: Jurnal Dakwah Dan Komunikasi, 4(10), 165–190. https://doi.org/10.22515/balagh.v2i2.983
Andiani, K., Hafidhuddin, D., Beik, I. S., & Ali, K. M. (2018). Strategy of BAZNAS and Laku Pandai for Collecting and Distributing Zakah in Indonesia. Al-Iqtishad: Journal of Islamic Economics, 10 (2)(July), 417–440. https://doi.org/http://dx.doi.org/10.15408/aiq.v10i2.6943
Ariesta, O., & Palupi. (2016). Strategi Komunikasi Crowdfunding Melalui Media Sosial (Universitas Muhammadiyah Surakarta). Retrieved from http://eprints.ums.ac.id/43865/
Aytekin, Ç., & Merve Keskin Demirli, S. (2017). The Role of Social Media in Real Estate Marketing: a Research on The Transformation of Real Estate Marketing in Turkey. Marmara Üniversitesi Öneri Dergisi @BULLET Cilt, 12(48), 17–35. https://doi.org/10.14783/maruoneri.vi.331567
Azmi, S. (2005). Menimbang Ekonomi Islam. Keuangan Publik, Konsep Perpajakan, dan Peran Bait al-Mal. Bandung: Penerbit Nuansa.
Bariyah, N. O. N. (2016). Strategi Penghimpunan Dana Sosial Ummat pada Lembaga-Lembaga Filantropi di Indonesia (Studi Kasus Dompet Peduli Ummat Daarut Tauhid, Dompet Dhuafa Republika, BAZNAS, dan BAZIS DKI Jakarta). Jurnal Studi Ekonomi Dan Bisnis Islam, I(1), 22–34. https://doi.org/10.31332/li%20falah.v1i1.472
Baznas. (2018). Form Jemput Zakat. Retrieved September 28, 2018, from baznas.go.id website: https://baznas.go.id/id/jemput-zakat
Bharata, W. (2016). Peran Layanan Jasa Search Engine Optimization untuk Meningkatkan Daya Saing pada Bisnis Startup (Studi pada Kaldera Trail and Jeep Adventure Malang). Al Tijarah, 2(2), 169–189. https://doi.org/10.21111/tijarah.v2i2.741
Bruce, I. (2018). Digital And Mobile Fundraising. Retrieved September 25, 2018, from knowhow.ncvo.org.uk website: https://knowhow.ncvo.org.uk/funding/fundraising/individual-giving/digital-fundraising
Carmen, P., & Nicolae, P. A. (2010). Email marketing campaigns: the easiest path from organizations to consumers–an exploratory assessment. Annals of the University of Oradea, 1(1), 737–742.
Eugenia, I. (2017). Website - Tool of Marketing Strategy? Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, 0(1), 302–306.
Forum Zakat. (2010). Daftar Amil Forum Zakat. Retrieved September 23, 2018, from forumzakat.net website: http://www.forumzakat.net/index.php?act=zis&hal=10
Hariyanto, A. (2015). Membuat Web Profil Sekolah + PPDB Online. Yogyakarta: Lokomedia.
Hasanah, U. (2015). Sistem Fundraising Zakat Lembaga Pemerintah Dan Swasta. Istiqra: Jurnal Penelitian Ilmiah, 3(2), 226–249. https://doi.org/10.24239/istq.v3i2.174.226-249
Haselwood, J. (2018). Fundraising Roadmap: How To Prioritize Your Digital Fundraising Channels. Retrieved September 25, 2018, from forbes.com website: https://www.forbes.com/sites/forbescommunicationscouncil/2018/05/02/fundraising-roadmap-how-to-prioritize-your-digital-fundraising-channels/#55031a7e1f3f
Hayati, K., & Caniago, I. (2011). Zakat Potential As a Means To Overcome Poverty (a Study in Lampung). Journal of Indonesian Economy and Business, 26(2), 187–200. https://doi.org/10.22146/jieb.6270
Kasri, R. A., & Putri, N. I. S. (2018). Fundraising Strategies to Optimize Zakah Potential in Indonesia: An Exploratory Qualitative Study. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics), 10(1), 1–24. https://doi.org/10.15408/aiq.v10i1.6191
Khan, M. A. (1994). An Introduction to Islamic Economics. Lahore: IIST.
Kholis, N., Sobaya, S., Andriansyah, Y., & Iqbal, M. (2013). Potret Filantropi Islam di Provinsi Daerah Istimewa Yogyakarta. La Riba Jurnal Ekonomi Islam, 7(1), 61–84.
Kotler, P. (2000). Marketing (1st ed.; H. Purwoko, Ed.). Jakarta: Erlangga.
Kusmanto, A. (2014). Peran Lembaga Amil Zakat Nasional dalam Penghimpunan Dana Zakat, Infaq, dan Shodaqoh. Pandecta: Research Law Journal, 9(2), 292. https://doi.org/10.15294/pandecta.v9i2.3581
Kusumastuti, Y. I. (2009). Komunikasi Bisnis. Bogor: IPB Press.
Lanz, L. H., & Fazzini, J. (2015). Search Engine Marketing (SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy. Retrieved September 25, 2018, from www.bu.edu website: https://www.bu.edu/bhr/2015/05/11/search-engine-marketing-sem-financial-competitive-advantages-of-an-effective-hotel-sem-strategy/
Laureano, R. M. S., Fernandes, A. L., Hassamo, S., & Alturas, B. (2018). Facebook Satisfaction and Its Impacts on Fundraising: A Case Study at a Portuguese Non-Profit Organization. Journal of Information Systems Engineering & Management, 3(31), 1–12. https://doi.org/10.20897/jisem.201804
Lestari, P., Pratiwi, U., & Ulfah, P. (2015). Identifikasi Faktor Organisasional dalam Pengembangan " E-Governance " pada Organisasi Pengelola Zakat. MIMBAR, 31 (1)(Juni), 221–228.
Lewandowski, D. (2017). Users’ Understanding of Search Engine Advertisements. Journal of Information Science Theory and Practice, 5(4), 6–25. https://doi.org/10.1633/JISTaP.2017.5.4.1
Movsisyan, S. A. (2016). Science Direct Social Media Marketing Strategy of Yerevan Brandy Company. Annals of Agrarian Sciences, 14(3), 243–248. https://doi.org/https://doi.org/10.1016/j.aasci.2016.08.010
Mulyono, D., Syamsun, M., & Najib, M. (2016). Pengaruh Media Sosial Terhadap Keputusan Memberikan Donasi pada Rumah Zakat (Institut Pertanian Bogor). Retrieved from https://repository.ipb.ac.id/handle/123456789/82803
Niamulloh. (2013). Metode Fundraising Dana Zakat, Infak dan Sedekah pada Badan Amil Zakat Daerah (Bazda) Kabupaten Sukabumi. EMPATI: Jurnal Ilmu Kesejahteraan Sosial, 2(1), 78–88. https://doi.org/10.15408/empati.v2i1.9769
Nuradi, Ibdalsyah, H., & Qulazhar, M. T. (2018). Analysis of Zakat Funds Collection Strategy and Distribution Pattern. Prosiding INCISST STIBA Ar-Rayah, 1(1).
Nuruddin, A. (2010). Dari Mana Sumber Hartamu. Jakarta: Penerbit Erlangga.
Pratama, I. P. A. E. (2015). E-Commerce, E-Business, dan Mobile Commerce. Bandung: Informatika.
Proweb. (2011). Website adalah…. Retrieved September 23, 2018, from www.proweb.co.id website: https://www.proweb.co.id/articles/web_design/website_adalah.html
Purnamasari, D., & Firdaus, A. (2016). Analisis Strategi Penghimpunan Zakat dengan Pendekatan Business Model Canvas. HUMAN FALAH, 4 (2)(Desember), 260–285.
Qardhawi, Y. (2010). Shadaqah, Cara Islam Mengentaskan Kemiskinan. Bandung: PT. Remaja Rosda Karya.
Qardhawi, Y. (2011). Hukum Zakat (terj). Bogor: Pustaka Litera Antarnusa.
Rachman, M. A., & Salam, A. N. (2018). The Reinforcement of Zakat Management through Financial Technology Systems. International Journal of Zakat, 3 (1)(1), 57–69.
Rais, I. (2009). Muzakki dan Kriterianya dalam Tinjauan Fikih Zakat. Al-Iqtishad, 1(1), 91–106.
Ridwan, M. (2016). Analisis Model Fundraising Dan Distribusi Dana ZIS di UPZ Desa Wonoketingal Karanganyar Demak. Jurnal Penelitian, 10(2), 295–321. https://doi.org/10.21043/jupe.v10i2.1879
Sakinah, K., & Ucu, K. R. (2018). Baznas Kembangkan Inovasi Digital untuk Tingkatkan Zakat. Retrieved September 23, 2018, from www.republika.co.id website: https://www.republika.co.id/berita/dunia-islam/islam-nusantara/18/01/27/p381kf282-baznas-kembangkan-inovasi-digital-untuk-tingkatkan-zakat
Sasongko, A., & Ariefyanto, M. I. (2012). Waduh, 12 Persen Organisasi Pengelola Zakat tak Punya Visi dan Misi. Retrieved September 23, 2018, from www.republika.co.id website: https://www.republika.co.id/berita/syariah/keuangan/12/01/30/lym2qb-waduh-12-%0Apersen-organisasi-pengelola-zakat-tak-punya-visi-dan-misi
Siregar, S. (2016). Problematika Fundraising Zakat: Studi Kasus Baznas di Sumatera Utara. MIQOT: Jurnal Ilmu-Ilmu Keislaman, XL(2), 247–266. https://doi.org/10.30821/miqot.v40i2.299
Stokes, R. (2013). E-Marketing: The Essential Guide to Online Marketing (5th Ed). Red & Yellow.
Syarifah, M. (2016). Budaya dan Kearifan Dakwah. Al-Balagh: Jurnal Dakwah Dan Komunikasi, 1(1), 23. https://doi.org/10.22515/balagh.v1i1.43
Syekh, S. bin A. A. (2009). Kitab al-Fiqh al-Muyassar. Riyadh: Daar A’lam as-Sunnah.
Warwick, M. (1999). Fundraising Forum: How Big a Gift Should You Ask for? Nonprofit World, 17, 15–16.
Widarwati, E., Afif, N. C., & Zazim, M. (2016). Strategic Approcah for Optimizing of Zakah Institution Performance: Customer Relationship Management. Al-Iqtishad: Journal of Islamic Economics, 9(1), 81–94. https://doi.org/10.15408/aiq.v9i1.4010
Zaimah, N. R. (2017). Analisis Progresif Skema Fundraising Wakaf dengan Pemanfaatan E-Commerce di Indonesia. Anil Islam, 10(2), 285–316.