MUBALIG YOUTUBE DAN KOMODIFIKASI KONTEN DAKWAH
Main Article Content
Keywords
social media, Youtube, Youtube mubalig
Abstract
This article attempts to reveal Youtube as a popular social media for da’wa recently. The popularity of da’wa in Youtube generates many celebrity mubalig (islamic preacher). However, the number of mubalig preaching through Youtube also has negative effects. It is caused by each mubalig have different perspectives about Islam teaching, so that the da’wa contents are confusing followers on their perceptions about Islam. Using the Youtube for da’wa media has a good respond, so Youtube channels that upload da'wa content have a large number of viewers and followers. It makes Youtube able to make money through the monetization process. Data collection in this study was carried out through virtual observations on da'wa content of a number of mubalig on Youtube, as well as literature studies to analyze the tendency of da'wa messages on the Youtube channel. As a result, Youtube becomes an alternative media for preaching, even though actually, the commodification of messages emerged through monetization on Youtube.
References
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Dwijaya, G. M., & Zuliestiana, D. A. (2017). Analisis Positioning Youtuber Indonesia Berdasarkan Persepsi Penonton Youtube dengan Menggunakan Metode Perceptual Mapping (Studi pada Kategori Entertainment dengan Konten Berbasis Vlog). E-Proceeding of Management, 4(3), 2267–2271.
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Hakiki, R. (2016). Dakwah di Media Sosial (Etnografi Virtual pada Fanpage Facebook KH. Abdullah Gymnastiar). Universitas Islam Negeri Syarif Hidayatullah.
Hall, S. (1997a). Representation: Cultural Representations and Signifying Practices. In S. Hall (Ed.), Culture, Media & Identities. London: The Open University & Sage Publications Ltd.
Hall, S. (1997b). The Centrality of Culture: Notes on the Cultural Revolutions of Our Time. In K. Thompson (Ed.), Media and Cultural Regulation (Culture, Media and Identities Series) (1st Ed). London: Sage Publications in Association with The Open University.
Hartanto, A. D. (2018). Daftar Nama 200 Mubalig yang Dirilis Kemenag. Retrieved September 29, 2018, from www.tirto.id website: https://tirto.id/daftar-nama-200-mubalig-yang-dirilis-kemenag-cKM7
Hogg, M. A., Terry, D. J., & White, K. M. (1995). A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory. Social Psychology Quarterly Social Psychology Quarterly, 58(4), 255–269. https://doi.org/10.2307/2787127
Horsfield, P. (2018). Rethinking the Study of “Religion†and Media from an Existential Perspective. Journal of Religion, Media and Digital Culture, 7(1), 50–66. https://doi.org/10.1163/25888099- 00701004
Huseina, F., & Slamab, M. (2018). Online Piety and Its Discontent: Revisiting Islamic Anxieties on Indonesian Social Media. Indonesia and The Malay World, 46(134), 80–93. https://doi.org/10.1080/13639811.2018.1415056
Ibadah TV. (2017). Fatwa Yang Salah! Dibantah Oleh Ustadz Somad - Ustadz Adi Hidayat & Ustadz Firanda. Retrieved September 29, 2018, from www.youtube.com website: https://www.youtube.com/watch?reload=9&v=dQVERTaHzNg
Ibrahim, I. S., & Akhmad, B. A. (2014). Komunikasi dan Komodifikasi: Mengkaji Media dan Budaya dalam Dinamika Globalisasi. Jakarta: Yayasan Obor Indonesia.
Imran, M., Castillo, C., Diaz, F., & Vieweg, S. (2015). Processing Social Media Messages in Mass Emergency: A Survey. ACM Computing Surveys, 47(4), A:1-A:36. https://doi.org/10.1145/2771588
Ismail, A. I. (2017). Globalization of Da’wa (Initiating a New Paradigm of Da’wa in Global Competition Era). Advances in Social Science, Education and Humanities Research (ASSEHR), 3rd Annual International Seminar and Conference on Global Issues (ISCoGI 2017), 140, 122–125. Retrieved from https://www.atlantis-press.com/proceedings/iscogi-17/55916198
Jurnalweb. (2018). Kriteria Monetisasi Video Youtube. Retrieved September 29, 2018, from www.jurnalweb.com website: https://www.jurnalweb.com/kriteria-monetisasi-video-youtube/
Kemp, S. (2018). Digital in 2018: World’s Internet Users Pass the 4 Billion Mark. Retrieved September 29, 2018, from www.wearesocial.com website: https://wearesocial.com/blog/2018/01/global-digital-report-2018
Khoiruzzaman, W. (2016). Urgensi Dakwah Media Cyber Berbasis Peace Journalism. Jurnal Ilmu Dakwah, 36(2), 316–334. https://doi.org/10.21580/jid.36i.2.1775
Leve, A. M. (2012). Circuit of Culture as a Generative Tools of Contemporary Analysis: Examining the Construction of an Education Commodity. AARE APERA International Conference, 12. Sydney: AARE APERA International Conference.
liputan6. (2018). Headline: Daftar 200 Mubalig Versi Kemenag Tuai Polemik, Bakal Direvisi? Retrieved September 29, 2018, from www.liputan6.com website: https://www.liputan6.com/news/read/3534945/headline-daftar-200-mubalig-versi-kemenag-tuai-polemik-bakal-direvisi
Lovejoy, K., & Saxton, G. D. (2012). Information, Community, and Action: How Nonprofit Organizations Use Social Media. Journal of Computer-Mediated Communication, 17(3), 337–353. https://doi.org/10.1111/j.1083-6101.2012.01576.x
Mosco, V. (2009). The Political Economy of Communication (2 Ed). London: SAGE Publications Ltd.
Nasrullah, R. (2014). Komunikasi Antarbudaya di Era Budaya Siber. Jakarta: Kencana Prenadamedia Group.
Nurdin. (2014). To Dakwah Online or Not to Dakwah Online, Da’i Dilemma in Internet Age. Al Misbah: Jurnal Ilmu Dakwah Dan Komunikasi, 10(1), 21–34. https://doi.org/10.24239/al-mishbah.Vol10.Iss1.34
Pardianto. (2013). Meneguhkan Dakwah Melalui New Media. Jurnal Komunikasi Islam, 3(1), 22–47. https://doi.org/10.15642/jki.2013.3.1.%25p
Rahmadi, D. (2018). Ini Nama 200 Mubalig Rekomendasi Kemenag Masukan dari Tokoh Agama. Retrieved September 28, 2018, from www.merdeka.com website: https://www.merdeka.com/peristiwa/ini-nama-200-mubalig-rekomendasi-kemenag-masukan-dari-tokoh-agama.html
Ruths, D., & Pfeffer, J. (2014). Social Media for Large Studies of Behavior. Science, 346, 1063–1064. https://doi.org/10.1126/science.1257756
Saputra, R., & Islamiyah, U. H. (2019). Da’wah Strategy Through Google Search Engine Optimization. Islam Universalia: International Journal of Islamic Studies and Social Sciences., 1(1), 20–41. https://doi.org/10.5281/zenodo.3236457
Sawyer, R., & Chen, G.-M. (2012). The Impact of New Social Media on Intercultural Adaptation. Intercultural Communication Studies, 21(2), 151–169.
Siegel, A. A. (2019). Islamic Activism in the Digital Age. Article, 1–14.
Simon, R. W. (1992). Parental Role Strains, Salience of Parental Identity, and Gender Differences in Psychological Distress. Journal of Health and Social Behavior, 33(1), 25–35. https://doi.org/10.2307/2136855
Sirajuddin, M. (2014). Pengembangan Strategi Dakwah Melalui Media Internet (Peluang dan Tantangan). Al-Irsyad Al-Nafs: Jurnal Bimbingan Penyuluhan Islam, 1(1), 1–97.
socialblade. (2018a). Ahyar TV. Retrieved September 29, 2018, from www.socialblade.com website: https://socialblade.com/youtube/channel/UCLgOKw4Xq1HdOW-aEejYBEg
socialblade. (2018b). Hanan Attaki. Retrieved September 29, 2018, from www.socialblade.com website: https://socialblade.com/youtube/channel/UCIm0qD-5Yk38NM6KuQvfjfQ
socialblade. (2018c). Khalid Basalamah. Retrieved September 29, 2018, from www.socialblade.com website: https://socialblade.com/youtube/user/khalidbasalamah
socialblade. (2018d). Top 250 Youtuber in Indonesia Sorted by Subscribers. Retrieved September 28, 2018, from www.socialblade.com website: https://socialblade.com/youtube/top/country/id/mostsubscribed
socialblade. (2018e). UAS Daily Life. Retrieved September 29, 2018, from www.socialblade.com website: https://socialblade.com/youtube/channel/UCN4pcyRujIQ-uwRArubfgbw
Suharto. (2017). Media Sosial Sebagai Medium Komunikasi Dakwah. Al-Misbah: Jurnal Ilmu Dakwah Dan Komunikasi, 13(2), 229–244. https://doi.org/10.24239/al-mishbah.Vol13.Iss2.86
Sumadi, E. (2016). Dakwah dan Media Sosial: Menebar Kebaikan Tanpa Diskriminasi. At-Tabsyir: Jurnal Komunikasi Penyiaran Islam, 4(1), 173–190. https://doi.org/10.21043/at-tabsyir.v1i2.2912
Taylor, B. C., Demont-Heinrich, C., Broadfoot, K. J., Dodge, J., & Jian, C. (2002). New media and the circuit of cyberculture: Conceptualizing Napster. Journal of Broadcasting & Electronic Media, 46(4), 607–629. https://doi.org/10.1207/s15506878jobem4604_7
Tempo. (2018). Platform Dakwah. 34–35.
Thoits, P. A. (1991). On Merging Identity Theory and Stress Research. Social Psychology Quarterly, 54(2), 101–112. https://doi.org/10.2307/2786929
Trepte, S. (2011). Social Identity Theory. In J. Bryant & P. Vorderer (Eds.), Psychologi of Entertainment (pp. 225–272). New Jersey: Routledge.
Wierzbicka, A. (1992). Semantics, Cognition, and Culture. London: Oxford University Press.
Woodward, K. (1997). Concepts of Identity and Difference. In K. Woodward (Ed.), Identity and Difference (pp. 7–62). London: Sage Publications in Association with The Open University.
Yoga S, S. (2015). Dakwah di Internet: Konsep Ideal, Kondisi Objektif, dan Prospeknya. Al-Bayan: Media Kajian Dan Pengembangan Ilmu Dakwah, 21(1), 56–70. https://doi.org/10.22373/albayan.v21i31.148
Yusuf, O. (2018). Resmi, Syarat untuk Dapat Uang dari YouTube Makin Berat. Retrieved September 29, 2018, from www.kompas.com website: https://tekno.kompas.com/read/2018/01/17/19303157/resmi-syarat-untuk-dapat-uang-dari-youtube-makin-berat?page=all
Zaini, A. (2013). Dakwah Melalui Internet. At-Tabsyir: Jurnal Komunikasi Penyiaran Islam, 1(1), 93–108. https://doi.org/10.21043/at-tabsyir.v1i1.447