Main Article Content

Arianto Arianto


da'i, da’wa communication skills, Muslim converted


Da'wa communication skills are needed in preaching to the converts community because the conditions of converts are different from those of Muslims in general. The success of this da'wa can be achieved if converts as the target of preaching carry out the da'wa message conveyed by the preacher. The research objective was to map the preachers' da'wa communication skills to the converts in Karomba, Pinrang district. This study used a qualitative approach and case study methods, so the primary data were in-depth interviews and observations. In addition, this study uses inductive data analysis. The study results indicate that the preachers apply three da'wa communication skills to the converted Muslim community to support da'wa's success. First, the skills to produce messages, especially messages of faith and morals. Second, the skills to receive and convey messages, mainly using local languages. Third, the skills to interact with the converts community through sharia consultation activities. This research is necessary because the findings of this study can serve as a guide for preachers to increase preaching success, especially preaching to converts.


Abdullah, A. A., Muhid, A., & Wahyudi, W. E. (2020). “Humor In Da’wah”: Socio-Linguistic Analytic Of Kyai Ishaq Latif Da’wah From Pesantren Tebuireng Jombang. Ilmu Dakwah: Academic Journal For Homiletic Studies, 14(2), 211–230. 9053
Abdullah, Z., Ling, T. Y., Sulaiman, N. S., Radzi, R. A. M., & Putri, K. Y. S. (2020). The Effects Of Verbal Communication Behaviors On Communication Competence In The Pharmaceutical Industry. Journal Of Critical Reviews, 7(12), 697–703.
Ahsan, A. A. (2019). Existence Of Regional Languages In Submission Of Islamic Dakwah. IDEAS: Journal Of Language Teaching And Learning, Linguistics And Literature, 7(1), 109–113.
Akil, M. A. (2015). Online Da'wah (Islamic Missionary Work) Model (A Study On The Use Of The Internet As Missionary Media By Muballigh/Muballighah Of UIN Alauddin). Journal Of Islam And Science, 02(01), 73–102.
Avia, M. D., Sánchez-Bernardos, M. L., Sanz, J., Carrillo, J., & Rojo, N. (1998). Self-Presentation Strategies And The Five-Factor Model. Journal Of Research In Personality, 32(1), 108–114.
Bachtiar, M. A. (2013). Dakwah Kolaboratif: Model Alternatif Komunikasi Islam Kontemporer. Jurnal Komunikasi Islam, 03(01), 152–168.
Belov, S., Kropachev, N., Latukha, M., Orlova, E., Baeva, E., & Bondar, V. (2018). The Role Of Language In The Communication Process Between Business And Government: Evidence From Russian Firms. Journal Of East-West Business, 24(4), 481–491.
Birt, L., Scott, S., Cavers, D., Campbell, C., & Walter, F. (2016). Member Checking: A Tool To Enhance Trustworthiness Or Merely A Nod To Validation? Qualitative Health Research, 26(13), 1802–1811.
Buhrmester, D., Furman, W., Wittenberg, M. T., & Reis, H. T. (1988). Five Domains Of Interpersonal Competence In Peer Relationships. Journal Of Personality And Social Psychology, 55(6), 991–1008.
Burleson, B. R. (1985). The Production Of Comforting Messages: Social-Cognitive Foundations. Journal Of Language And Social Psychology, 4(3–4), 253–273.
Casmini. (2020). Analysis Of Muallaf' Aisyiyah Da'wah Strategy. Ilmu Dakwah: Academic Journal For Homiletic Studies, 14(1), 151–166.
Doyle, S. (2007). Member Checking With Older Women: A Framework For Negotiating Meaning. Health Care For Women International, 28(10), 888–908.
Faizah, & Effendi, L. M. (2018). Psikologi Dakwah. Jakarta: Kencana.
Greene, J. O. (1997). Message Production: Advances In Communication Theory. Milton Park, Abingdon-on-Thames, Oxfordshire, England, UK: Routledge.
Hardjati, S., & Febrianita, R. (2019). The Power Of Interpersonal Communication Skill In Enhancing Service Provision. Journal of Social Science Research, 14, 3192–3199.
Hargie, O. (2006). The Handbook Of Communication Skills (3rd Ed). Milton Park, Abingdon-on-Thames, Oxfordshire, England, UK: Routledge.
Hariyanto. (2017). Komunikasi Persuasif Da’i Dalam Pembinaan Keagamaan Narapidana (Studi Pada Lembaga Pemasyarakatan Wanita Kelas II A Bandar Lampung). Jurnal Ilmu Dakwah, 37(2), 181–197.
Hartono, R. (2016). Pola Komunikasi Di Pesantren: Studi Tentang Model Komunikasi Antara Kiai, Ustadz, Dan Santri Di Pondok Pesantren TMI Al-Amien Prenduan. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 1(1), 67–100.
Heale, R., & Forbes, D. (2013). Understanding Triangulation In Research. Evid Based Nurs, 16, 98.
Ismail, N., Makhsin, M., Rahim, S. I. A., & Ghani, B. A. (2020). Interpersonal Communication Skill And Da'wah Fardiyah Approach In Sustainable Islamic Spiritual Mentoring. In N. Kaur & M. Ahmad (Eds.), Charting A Sustainable Future Of ASEAN In Business And Social Sciences (pp. 79–86).
Jayos, S., Ghani, F. A., Tahir, L. M., Jasmi, K. A., & Bandar, N. F. A. (2015). System Support In Counselling Among Muslim Convert Clients In Malaysia. Journal Of Cognitive Sciences And Human Development, 1(1), 74–81.
Jones Jr, R. G. (2017). Communication In The Real World. Boston, Massachusetts, United States: FlatWorld.
Karlsson, M. (2013). Representation As Interactive Communication. Information, Communication & Society, 16(8), 1201–1222.
Kelly, A. B., Fincham, F. D., & Beach, S. R. H. (2003). Communication Skills In Couples: A Review And Discussion Of Emerging Perspectives. In J. O. Greene & B. R. Burleson (Eds.), Handbook Of Communication And Social Interaction Skills (pp. 723–751). Mahwah, United State: Lawrence Erlbaum Associates Publishers.
Khasanah, F. (2019). Metode Dakwah Gus Dur Dan Era Revolusi Industri 4.0. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 4(2), 317–336.
Lewis, M. A., & Neighbors, C. (2005). Self-Determination And The Use Of Self-Presentation Strategies. Journal Of Social Psychology, 145(4), 469–490.
Mahajan, R. (2015). The Key Role Of Communication Skills In The Life Of Professionals. Journal Of Humanities And Social Science, 20(12), 36–39.
Mertens, D. M., & Hesse-Biber, S. (2012). Triangulation And Mixed Methods Research: Provocative Positions. Journal Of Mixed Methods Research, 6(2), 75–79.
Mina, K. S., Jung, J. M., & Ryu, K. (2021). Listen To Their Heart: Why Does Active Listening Enhance Customer Satisfaction After A Service Failure? International Journal Of Hospitality Management, 96.
Mubasyaroh. (2017). Strategi Dakwah Persuasif Dalam Mengubah Perilaku Masyarakat. Ilmu Dakwah: Academic Journal For Homiletic Studies, 11(2), 311–324.
Muhadi, U. (2019). Membangun Efektifitas Dakwah Dengan Memahami Psikologi Mad’u. Jurnal Dakwah Dan Komunikasi, 4(2), 169–186.
Muqsi. (2018). Hubungan Dakwah Dan Komunikasi. Jurnal Peurawi, 1(1), 1–9.
Murtadlo, A. (2019). Kharisma Pendakwah Sebagai Komunikator. Jurnal Spektrum Komunikasi, 7(1), 1–16.
Nordby, H. (2011). The Nature And Limits Of Interactive Communication: A Philosophical Analysis. Seminar.Net: International Journal Of Media, Technology And Lifelong Learning, 7(1), 18–33.
Nuraedah, & Mutawakkil. (2020). The Da'wah Communication Strategy Of Jamaah Tabligh In Sub-District Of Tondo, Palu City. Ilmu Dakwah: Academic Journal For Homiletic Studies, 14(2), 297–316.
Nurcholis, A., Hidayatullah, S. I., & Laila, I. (2019). Inspirational Da’wah For Millennial Generation: Study At IAIN Tulungagung. Jurnal MD, 5(2), 165–180.
Nussbaum, J. F., & Baringer, D. K. (2000). Message Production Across The Life Span: Communication And Aging. Communication Theory, 10(2), 200–209.
Qarni, W., Syahnan, M., Harahap, I., Nasution, S., & Fithriani, R. (2019). Verbal And Nonverbal Factors Influencing The Success Of Da'wah Communication By Ustadz Abdul Somad. KnE Social Sciences: The Second Annual International Conference on Language and Literature Volume 2019, 804–812.
Rahmatullah, R. (2016). Analisis Penerapan Metode Dakwah Berdasarkan Karakteristik Mad’u Dalam Aktivitas Dakwah. Jurnal Mimbar: Media Intelektual Muslim Dan Bimbingan Rohani, 2(1), 55–71.
Rajanuddin, A. M. (2014). Keterampilan Komunikasi Pustakawan Informasi Perpustakaan STAIN Samarinda. Lentera, XVI(2), 198–209.
Risdiana, A. (2014). Tranformasi Peran Da’i Dalam Menjawab Peluang Dan Tantangan. Jurnal Dakwah, XV(2), 433–451.
Rodriguez, P. A. (2017). Conceptual Model Of Communication Theories Within Project Process. INNOVA Research Journal, 2(3), 42–51.
Rosi, B. (2018). Penguatan Kapasitas Soft Skill “Calon Da’i” Melalui Tugas Pengabdian Masyarakat. ‘Ulûmunâ : Jurnal Studi Keislaman, 4(2), 150–169.
Rosyid, M. (2020). Optimizing Da’wah From The Perspective Of Da’wah Management: A Case Study Of The Ex- Samin Muallaf In Kudus, Central Java. Jurnal Al-Bayan: Media Kajian Dan Pengembangan Ilmu Dakwah, 26(2), 270 – 303. v27i1.6846
Saifuddin, A. (2019). Psikologi Agama: Implementasi Psikologi Untuk Memahami Perilaku Beragama. Jakarta: Kencana.
Setiyani, W., & Muktafi, M. (2020). The Resilience Of Muslim Converts In Understanding Islam: The Role Of Al-Akbar Mosque For Post-Conversion Accompaniment. Teosofi: Jurnal Tasawuf Dan Pemikiran Islam, 10(2), 302–324.
Shan, L. C., Panagiotopoulos, P., Regan, Á., De Brún, A., Barnett, J., Wall, P., & McConnon, A. (2015). Interactive Communication With The Public: Qualitative Exploration Of The Use Of Social Media By Food And Health Organizations. Journal Of Nutrition Education And Behavior, 47(1), 104–108.
Spence, S. H. (2003). Social Skills Training With Children And Young People: Theory, Evidence And Practice. Child And Adolescent Mental Health, 8(2), 84–96.
Sulaeman, Sulastri, I., & Nurdin, A. (2018). Dramaturgi Komunikasi Dakwah Para Da’i Di Kota Ambon: Pola Pengelolaan Kesan Di Panggung Depan. Jurnal Komunikasi Islam, 8(1), 86–110.
Sunarto AS, H. A. (2011). Dakwah Pada Pekerja Seks Komersial. Jurnal Komunikasi Islam, 01(01), 1–15.
Syarifah, M. (2016). Budaya Dan Kearifan Dakwah. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 1(1), 23–38.
Tahir, A., Cangara, H., & Arianto, A. (2020). Komunikasi Dakwah Da’i Dalam Pembinaan Komunitas Mualaf Di Kawasan Pegunungan Karomba Kabupaten Pinrang. Jurnal Ilmu Dakwah, 40(2), 155–167.
Weger Jr, H., Bell, G. C., Minei, E. M., & Robinson, M. C. (2014). The Relative Effectiveness Of Active Listening In Initial Interactions. International Journal Of Listening, 28(1), 13–31.
Wolvin, A. D. (2012). Listening, Understanding, And Misunderstanding. 21st Century Communication: A Reference Handbook, 137–146.
Yin, R. K. (2009). Case Study Research: Design and Methods (4th Ed). London, United Kingdom: Sage Publications.
Yuliani. (2019). The Role Of Language In The Development Of Islamic Da’wah In Indonesia. Jurnal Kelola: Jurnal Ilmu Sosial, 2(2), 129–136.
Yusro, N. (2017). Urgensitas Kepribadian Da`i Dalam Berdakwah. Jurnal Dakwah Dan Komunikasi, 2(1), 73–100.