ANALYSIS OF THE “DIGITAL PRANK” PHENOMENON FROM THE PSYCHOLOGY PERSPECTIVE

Main Article Content

Akhmad Liana Amrul Haq
Moch. Imron Rosyidi

Keywords

emotion, motivation, prank

Abstract

This study aims at understanding the motivations and emotions of prank proprietors. The prank phenomenon that is now gaining popularity in society is seen as something that causes material losses such as money and goods as well as immaterial such as trauma and distrust. The informan of this study are 3 (three) YouTubers who have created prank content and uploaded it to YouTube (prank proprietors). This research was conducted in DKI Jakarta and Central Java. The data were collected through a phenomenological approach by conducting interviews to focus more on the concept of a phenomenon. The results show that there are two types of pranks: the pranks that go beyond the boundaries of fairness that potentially harm others and the pranks that go on the verge of fairness that does not harm others. The actors produce pranks to make entertaining content, hone creativity, and get financial profits.

References

Anindita, A., Devani, A. F., & Kusuma, A. (2021). Prank Creativity In Advertising. Journal Of Student Academic Research, 7(1), 140–151. https://doi.org/10.35457/josar.v7i1.1545
Az Zahra, A., & Haq, A. L. A. (2019). Intensi Pelaku Perundungan (Bullying): Studi Fenomenologis Pada Pelaku Perundungan Di Sekolah. Psycho Idea, 17(1), 67–76. https://doi.org/10.30595/psychoidea.v17i1.3849
Baron, A., & Galizio, M. (2005). Positive And Negative Reinforcement: Should The Distinction Be Preserved? Behavior Analyst, 28(2), 85–98. https://doi.org/10.1007/BF03392107
Baron, A., & Galizio, M. (2006). The Distinction Between Positive And Negative Reinforcement: Use With Care Article. The Behavior Analyst, 29(1), 141–151. https://doi.org/10.1007/BF03392127
Baudrillard, J. (2000). Berahi. Yogyakarta: Yayasan Bentang Budaya.
Benabou, R., & Tirole, J. (2003). Intrinsic And Extrinsic Motivation. Encyclopedia Of Law And Economics, 70, 489–520. https://doi.org/10.1007/978-1-4614-7883-6_270-1
Bornstein, M. H. (2012). Cultural Approaches To Parenting. Parenting, 12(2–3), 212–221. https://doi.org/10.1080/15295192.2012.683359
Budi, S. (2012). Communication Review: Catatan Tentang Pendidikan Komunikasi Di Indonesia, Jerman, Dan Australia. Yogyakarta: Program Studi Ilmu Komunikasi Universitas Atma Jaya, ASPIKOM Dan Buku Litera.
Burris, C. T., & Leitch, R. (2018). Harmful Fun: Pranks And Sadistic Motivation. Motivation And Emotion, 42(1), 90–102. https://doi.org/10.1007/s11031-017-9651-5
Cecariyani, S. A., & Sukendro, G. G. (2019). Analisis Strategi Kreatif Dan Tujuan Konten Youtube (Studi Kasus Konten Prank Yudist Ardhana). Prologia, 2(2), 495-502. https://doi.org/10.24912/pr.v2i2.3735
Chusna, A. (2021). Persona In Social Media: A Case Study On Baim Paula Youtube Channel. Journal Of Language And Literature, 21(2), 242–251. Https://Doi.Org/10.24071/Joll.V21i2.3009
Berger, J. (2016). Contagious: Why Things Catch On. New York, New York, United State: Simon & Schuster https://doi.org/10.5860/choice.50-6276
Cecariyani, S. A., & Sukendro, G. G. (2019). Analisis Strategi Kreatif Dan Tujuan Konten Youtube (Studi Kasus Konten Prank Yudist Ardhana). Prologia, 2(2), 495–502. https://doi.org/10.24912/pr.v2i2.3735
Crosbie, J. (1998). Negative Reinforcement And Punishment. In K. A. Lattal & M. Perone (Eds.), Handbook Of Research Methods In Human Operant Behavior. Applied Clinical Psychology. (pp. 163–189). Boston, MA: Springer International Publishing. https://doi.org/https://doi.org/10.1007/978-1-4899-1947-2_6
Dalimu, S., Putra, A., & Azi, R. (2020). The Portrayal And The Effects Of Hyperreality In Ready Player One Movie By Steven Spielberg (The Application Of Jean Baudrillard ’S Theory), ELITE: Journal Of English Language And Literature, 3(1), 25 -37. https://doi.org/10.33772/elite.v3i1.882.
Dhont, K., Hodson, G., Loughnan, S., & Amiot, C. E. (2019). Rethinking Human-Animal Relations: The Critical Role Of Social Psychology. Group Processes And Intergroup Relations, 22(6), 769–784. https://doi.org/10.1177/1368430219864455
Estévez, E., Estévez, J. F., Segura, L., & Suárez, C. (2019). The Influence Of Bullying And Cyberbullying In The Psychological Adjustment Of Victims And Aggressors In Adolescence. International Journal Of Environmental Research And Public Health, 16(12), 2080. https://doi.org/10.3390/ijerph16122080
Fadillah, D. (2020). Hyper Realitas Simulakra Tagar#2019gantipresiden Dalam Pemilihan Presiden Indonesia 2019. Profetik: Jurnal Komunikasi, 12(2), 249–260. https://doi.org/10.14421/pjk.v12i2.1669
Ford, B. Q., & Gross, J. J. (2019). Why Beliefs About Emotion Matter: An Emotion-Regulation Perspective. Current Directions In Psychological Science, 28(1), 74–81. https://doi.org/10.1177/0963721418806697
Ghony, M. D., & Almanshur, F. (2012). Metodologi Penelitian Kualitatif. Jakarta: Ar-Ruzz Media.
Grbich, C., Kitto, S. C., & Chesters, J. (2008). Quality In Qualitative Research: Criteria For Authors And Assessors In The Submission And Assessment Of Qualitative Research Articles For The Medical Journal Of Australia. Medical Journal Of Australia, 188(4), 243–246. https://doi.org/10.5694/j.1326-5377.2008.tb01595.x
Guntoro, B., Raya, A. B., & Rasyid, E. (2020). Anomaly Heterodoxa Through Group Communication : A Study Of Community, 18(1), 55–66. https://doi.org/10.22500/18202028689
Handaka, T., Wahyuni, H. I., Sulastri, E., & Wiryono, P. (2017). Sistem Komunikasi Pemerintah Dan Kompleksitas Ikon Kambing Pe Di Kabupaten Purworejo. Jurnal Komunikasi, 10(2), 183-192. https://doi.org/10.21107/ilkom.v10i2.2523
Harbin, S. M., Kelley, M. Lou, Piscitello, J., & Walker, S. J. (2019). Multidimensional Bullying Victimization Scale: Development And Validation. Journal Of School Violence, 18(1), 146–161. https://doi.org/10.1080/15388220.2017.1423491
Hrushovski, B. (2021). The Structure Of Semiotic Objects: A Three-Dimensional Model. In W. Steiner (Ed), The Sign In Music And Literature (pp. 11–25). Austin, Texas, United States: University Of Texas Press.
Isnawan, F. (2021). Konten Prank Sebagai Krisis Moral Remaja Di Era Milenial Dalam Pandangan Psikologi Hukum Dan Hukum Islam. Jurnal Surya Kencana Satu: Dinamika Masalah Hukum Dan Keadilan, 2(1), 59–74. https://doi.org/10.32493/jdmhkdmhk.v12i1.10207
Jarrar, Y., Awobamise, A., Nnabuife, S., & Nweke, G. E. (2020). Perception Of Pranks On Social Media: Clout-Lighting. Online Journal Of Communication And Media Technologies, 10(1), e202001. https://doi.org/10.29333/ojcmt/6280
Jenkins, L. N., Demaray, M. K., Dorio, N. B., & Eldridge, M. (2019). The Law And Psychology Of Bullying. In B. H. Bornstein & M. K. Miller (Eds.), Advances In Psychology And Law (pp. 197–234). Berlin/Heidelberg, Germany: Springer.
Johanis, M. A., Bakar, A. R. A., & Ismail, F. (2019). Cyber-Bullying Trends Using Social Media Platform : An Analysis Through Malaysian Perspectives Cyber-Bullying Trends Using Social Media Platform : An Analysis Through Malaysian Perspectives. Journal Of Physics: Conference Series, 1529(2), 1–16. https://doi.org/10.1088/1742-6596/1529/2/022077
Karpinska-Krakowiak, M., & Modlinski, A. (2014). Prankvertising - Pranks As A New Form Of Brand Advertising Online. Modern Management Review, 19(21), 31–44.
Katadata. (2019). Youtube, Medsos No. 1 Di Indonesia. Retrieved May 28, 2020, from katadata.com website: https://katadata.co.id/ariayudhistira/infografik/5e9a55212afab/youtube-medsos-no-1-di-indonesia
Klobas, J. E., McGill, T. J., Moghavvemi, S., & Paramanathan, T. (2018). Problematic And Extensive Youtube Use: First Hand Reports. Online Information Review, 43(2), 265–282. https://doi.org/10.1108/OIR-01-2018-0032
Kominfo. (2013). Kominfo : Pengguna Internet Di Indonesia 63 Juta Orang. Retrieved May 28, 2020, from katadata.com website: https://kominfo.go.id/index.php/content/detail/3415/Kominfo+%3A+Pengguna+Internet+di+Indonesia+63+Juta+Orang/0/berita_satker#:~:text=Jakarta%2CKominfo%20%E2%80%93%20Kementerian%20Komunikasi%20dan,internet%20untuk%20mengakses%20jejaring%20sosial.
King, L. A. (2016). The Science Of Psychology: An Appreciative View. New York, USA: McGraw-Hill Education (Asia).
Kooij, D. T. A. M., & Kanfer, R. (2019). Lifespan Perspectives On Work Motivation. In B. B. Baltes, C. W. Rudolph, & H. Zacher (Eds.), Work Across The Lifespan (pp. 475–493). Cambridge, Massachusetts, United States: Elsevier Academic Press. https://doi.org/10.1016/B978-0-12-812756-8.00020-7.
Kurniullah, A. Z. (2017). Sensual Advertising TVC “Axe University” Sebagai Representasi Kapitalisme Media Dan Hyperrealitas Perempuan Indonesia. SEMIOTIKA: Jurnal Komunikasi, 9(2). 280-311. http://dx.doi.org/10.30813/s:jk.v9i2.17.g21
Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2016). Theories Of Human Communication (11th Ed.). Long Grove, Illinois: Waveland Press, Inc.
Marks, R. & Davis, J. (2014). Hoax And Prank. In S. I. Attardo, Encyclopedia Of Humor Studies. Thousand Oaks, California, United State: SAGE Publications. https://doi.org/10.4135/9781483346175.n149
Millie, A. (2008). Anti-Social Behaviour, Behavioural Expectations And An Urban Aesthetic. British Journal Of Criminology, 48(3), 379–394. https://doi.org/10.1093/bjc/azm076
Moleong, L. J. (2017). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Neuman, W. L. (2013). Social Research Methods: Qualitative And Quantitative Approaches (7th Ed.). London, United Kingdom: Pearson Education Limited.
Ortega-Barón, J., Buelga, S., Ayllón, E., Martínez-Ferrer, B., & Cava, M. J. (2019). Effects Of Intervention Program Prev@Cib On Traditional Bullying And Cyberbullying. International Journal Of Environmental Research And Public Health, 16(4). 527. https://doi.org/10.3390/ijerph16040527
Poch, R., & Martin, B. A. S. (2015). Effects Of Intrinsic And Extrinsic Motivation On User-Generated Content. Journal Of Strategic Marketing, 23(4), 305–317. https://doi.org/10.1080/0965254X.2014.926966
Rastati, R. (2016). Bentuk Perundungan Siber Di Media Sosial Dan Pencegahannya Bagi Korban Dan Pelaku. Jurnal Sosioteknologi, 15(2), 169–186. https://doi.org/10.5614/sostek.itbj.2016.15.02.1
Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition Of Creativity. Creativity Research Journal, 24(1), 92–96. https://doi.org/10.1080/10400419.2012.650092
Ryan, R. M., & Deci, E. L. (2020). Intrinsic And Extrinsic Motivation From A Self-Determination Theory Perspective: Definitions, Theory, Practices, And Future Directions. Contemporary Educational Psychology, 61(Article 101860). https://doi.org/10.1016/j.cedpsych.2020.101860
Santos, W. S. dos, Holanda, L. C., Meneses, G. de O., Luengo, M. A., & Gomez-Fraguela, J. A. (2019). Antisocial Behaviour: A Unidimensional Or Multidimensional Construct? Avances En Psicologia Latinoamericana, 37(1), 13–27. https://doi.org/10.12804/revistas.urosario.edu.co/apl/a.5105
Sartana, & Afriyeni, N. (2017). Perilaku Perundung Maya (Cyber Bullying) Pada Remaja Awal. Journal Psikologis Insight, 1(1), 25–39. https://doi.org/10.17509/insight.v1i1.8442
Shane, J., & Heckhausen, J. (2019). Motivational Theory Of Lifespan Development. In B. B. Baltes, C. W. Rudolph, & H. Zacher (Eds.), Work Across The Lifespan (pp. 111–134). Cambridge, Massachusetts, United States: Elsevier Academic Press. https://doi.org/10.1016/B978-0-12-812756-8.00005-0
Wadley, G., Smith, W., Koval, P., & Gross, J. J. (2020). Digital Emotion Regulation. Current Directions In Psychological Science, 29(4), 412–418. https://doi.org/10.1177/0963721420920592
Walia, C. (2019). A Dynamic Definition Of Creativity. Creativity Research Journal, 31(3), 1–11. https://doi.org/10.1080/10400419.2019.1641787
Williams, A., McKeown, S., Orchard, J., & Wright, K. (2019). Promoting Positive Community Relations: What Can RE Learn From Social Psychology And The Shared Space Project? Journal Of Beliefs And Values, 40(2), 215–227. https://doi.org/10.1080/13617672.2019.1596582
Yusuf, S. (2018). Kesehatan Mental Perspektif Psikologi Dan Agama. Bandung: PT Remaja Rosdakarya.