CYBER MEDIA ANALYSIS IN DA'WAH THROUGH MOBILE LEGEND LIVE STREAMING ON YOUTUBE
Main Article Content
Keywords
Abi Azkakia, cyber media analysis, Mobile Legend, YouTube
Abstract
Da'wah, or Islamic preaching, has expanded into cyber media. This article aims to analyze the use of cyber media for da'wah, focusing on media space, media documentation, and media objects, as exemplified by Ustaz Abi Azkakia's live streaming of Mobile Legends on YouTube. Utilizing a descriptive qualitative approach, the research incorporates literature studies, video documentation, and analysis of media features. The data findings reveal three key aspects: First, the optimization of YouTube as a media space by Ustaz Abi Azkakia for live streaming and uploading da'wah content, including features such as video uploads, shorts, and live streaming. Second, in terms of media documentation, Abi Azkakia effectively engages players by integrating worship and moral values into content, using visually appealing thumbnails, promoting polite behavior, facilitating live chat discussions, and advocating sincere, non-commercial donations. This approach includes personal narratives, stories of the Prophet and his companions, and references to the Al-Qur'an and Hadith. Third, regarding media objects, this article observes an interactivity trend with a modest increase in likes and comments, while the duration of content shows a fluctuating trend, and overall broadcast frequency tends to decrease.
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References
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Munawar, L. (2018). Jadi Gim Terpopuler, Ini 6 Alasan Mobile Legend Disukai Banyak Orang. Retrieved from 28 April 2018 www.liputan6.com website: https://www.liputan6.com/citizen6/read/3492015/jadi-gim-terpopuler-ini-6-alasan-mobile-legend-disukai-banyak-orang
Munawara, M., Rahmanto, A. N., & Satyawan, I. A. (2020). Challenges And Opportunities For Mahasantri Da’wah Through Social Media. International Journal Of Multicultural And Multireligious Understanding, 7(2), 355–363. https://doi.org/10.18415/ijmmu.v7i4.1593
Munnik, M. (2019). Book Review: Stephen Pihlaja, Religious Talk Online: The Evangelical Discourse Of Muslims, Christians, And Atheists. Discourse & Communication, 13(1), 138–141. https://doi.org/10.1177/1750481318808686
Mutaqin, Z., Kushardiyanti, D., & Zikrillah, A. (2022). Pesan Dakwah Dalam Lirik Lagi “Trending Taufik Wal Hidayah” Wali Band. Orasi: Jurnal Dakwah Dan Komunikasi, 13(1), 78–93. https://doi.org/10.24235/orasi.v13i1.10375
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Nasikhin, K., & Sufyanto, S. (2023). Da’wah Communication Style With Games On Ustadz Abi Azkakia Through Live TikTok. Indonesian Journal Of Cultural And Community Development, 14(3).
Nasrullah, R. (2014). Teori Dan Riset Media Siber (Cybermedia). Jakarta: Kencana PrenadaMedia.
Nasrullah, R. (2017). Etnografi Virtual. Bandung: Simbiosa Rekatama Media.
Prayugo, B. (2020). Mosque Communication Patterns In Instilling Islamic Values In Santri Through The Maghrib Program Studying Interpersonal Communication Perspectives (Descriptive Study Of The Harjosari I Village Mosque, Medan Amplas District). Journal Of Komunika Islamika: Journal Of Communication Studies And Islamic Studies, 6(2), 168–176. http://dx.doi.org/10.37064/jki.v6i2.7523
Qarni, W., Syahnan, M., Harahap, I., Nasution, S., & Fithriani, R. (2019). Verbal And Nonverbal Factors Influencing The Success Of Da’wah Communication By Ustadz Abdul Somad. The 2nd Annual International Conference On Language And Literature (AICLL 2019), 804–812. KnE Social Sciences. https://doi.org/10.18502/kss.v3i19.4906
Qona’ati, A. F., Rahman, D. N., Husniya, E., & Huda, S. (2023). Dramaturgy Of Ustadh Abi Azkakia’s Da’wah In The Mobile Legends Game. Islamic Communication Journal, 8(1), 65–84. https://doi.org/10.21580/icj.2023.8.1.14389
Saadah, N. A. (2022). Dakwah Melalui Live Streaming TikTok Pada Mobile Legends: Studi Fenomenologis Akun @Abiazkakiaa. Al Munir: Jurnal Komunikasi Dan Penyiaran Islam, 13(2), 144–155. https://doi.org/10.15548/amj-kpi.v13i02.4968Al
Sule, M. M., & Abdulkareem, L. (2020). Muslim Scholars And The World Of Social Media: Opportunities And Challenges. Islamic Communication Journal, 5(2), 223–238. https://doi.org/10.21580/icj.2020.5.2.6556
Suriati, Burhanuddin, & Nur, M. J. (2020). Da’wah In Form Of Ukhuwah Islamiyah. Proceedings Of The 1st Borobudur International Symposium On Humanities, Economics And Social Sciences (BIS-HESS 2019), 941–946. Atlantis Press. https://doi.org/10.2991/assehr.k.200529.198
Tahir, M. (2023). Effective Da’wah In The Era Of Society 5.0 : The Perspective Of Students In Indonesian State Islamic Higher Education. Jurnal Dakwah Risalah, 34(1), 52–71. https://doi.org/10.24014/jdr.v34i1.23277
Umam, K., & Muhid, A. (2020). Sisi Negatif Game Online Perspektif Islam Dan Psikologi Islam. Psikoislamedia Jurnal Psikologi, 5(2), 153–167. http://dx.doi.org/10.22373/psikoislamedia.v5i2.7071
Wifqi, D. U. (2017). Pendidikan Akhlak Menurut Sayyid Abdullah Bin Alwi Al-Haddad Dalam Kitab Risalah Al-Mu’awanah (1634 - 1720 M / 1044 - 1132 H). Thesis Unidergraduate (Unpublished). Salatiga: IAIN Salatiga. Retrieved from http://e-repository.perpus.iainsalatiga.ac.id/1170/
Yusuf, H. (2012). Eksistensi Tuhan Dan Agama Dalam Perspektif Masyarakat Kontemporer. Kalam, 6(2), 215-234. https://doi.org/10.24042/klm.v6i2.404
Alia, T., & Irwansyah, I. (2018). Pendampingan Orang Tua Pada Anak Usia Dini Dalam Penggunaan Teknologi Digital. Polyglot: Jurnal Ilmiah, 14(1), 65–78. https://doi.org/10.19166/pji.v14i1.639
Amin, L. (2021). Bermain Game Online Sebagai Nafkah Keluarga Pada Masa Pandemi Covid-19 Perspfektif Hukum Islam. Thesis Undergraduate (Unpublished). Yogyakarta: Universitas Islam Indonesia. Retrieved from https://dspace.uii.ac.id/bitstream/handle/123456789/34852/15421150.pdf?sequence=1&isAllowed=y
Arifin, U. A. (2013). Penuntun Praktis Shalat Sudah Benarkah Shalat Kita. Jakarta: Elex Media Komputindo.
Asmar, A. (2020). Ekspresi Keberagaman Online: Media Baru Dan Dakwah. Jurnal Ilmu Dakwah, 4(1), 54–64. https://doi.org/10.21580/jid.v40.1.5298
Azkakia, A. Live Streaming Video Of Abi Azkakia’s Mobile Legend. Retrieved from https://www.youtube.com/@Abiazkakia/streams
Azkakia, A. Ustaz Abi Azkakia's TikTok Account. Retrieved from https://www.tiktok.com/@abiazkakiaa?lang=id-ID
Azkakia, A. Ustaz Abi Azkakia’s YouTube Account. Retrieved from https://www.youtube.com/@Abiazkakia/videos
Dedi. (2022). Viral, Ustaz Abi Chooses To Preach Throughgame Mobile Legend. Retrieved July 22, 2023, from www.viva.co.id 19 September 2022 website: https://www.viva.co.id/gaya-hidup/inspirasi-unik/1522426-viral-ustaz-abi-pilih-berdakwah-lewat-game-mobile-legends
Halimi, H., Khusna, A. S., Rusydi, M. S., & Yani, A. (2023). Salawat Nabi: Praise In Tanjungsari Village As A Means Of Dakwah In The Digital Era. Proceedings Of The 4th Annual International Conference On Language, Literature And Media (AICOLLIM 2022), 335–342. https://doi.org/10.2991/978-2-38476-002-2_32
Irfan, M., Muin, A., Afif, M., Pratama, M. F., & Gumilar, S. (2021). Implementation Of Red5 Library For Da’wah (Da’wah) Live Streaming Application Based On Android. IOP Conference Series Materials Science And Engineering 1098(5), 052086. IOP Publishing. https://doi.org/10.1088/1757-899X/1098/5/052086
Karim, A. (2016). Da’wah Through Media: A Challenge And An Opportunity. Journal Of Islamic Broadcaster Communication, 4(1), 157–172.
Khairiyah, N. (2020). Analisis Penggunaan Video Game Online Sebagai Media Da’wah. An-Nufus: Jurnal Kajian Islam, Tasawuf Dan Psikoterapi, 1(2), 24–41. https://doi.org/10.32534/annufus.v1i2.1789
Kushardiyanti, D. (2019). Factors Influencing Attitudes Of Facebook Social Media Users Toward Johnnie Walker Scotch Whiskey Brand Digital Campaign. Thesis (Unpublished). Yogyakarta: Gadjah Mada University. Retrieved: https://etd.repository.ugm.ac.id/penelitian/detail/172198
Kushardiyanti, D., Mutaqin, Z., & Nurchotimah, A. S. I. (2021). Tren Konten Dakwah Digital Oleh Content Creator Milenial Melalui Media Sosial TikTok Di Era Pandemi COVID-19. Orasi: Jurnal Dakwah Dan Komunikasi, 12(1), 97–113. https://doi.org/10.24235/orasi.v12i1.7936
Lestari, P. P. (2020). Dakwah Digital Untuk Generasi Milenial. Jurnal Dakwah: Media Dakwah Dan Komunikasi Islam, 20(1), 41–58. https://doi.org/10.14421/JD.2112020.1
Liandi, J. (2022). Dakwah Pertama Di MLBB!? Majelis Nurul Legend Wajib Nonton!! - Empetalk Ustadz Abi. Retrieved from September 13 2022 www.youtube.com website: https://www.youtube.com/watch?v=voxjmEUKNBY
Mawalia, K. Al. (2020). The Impact Of The Mobile Legend Game In Creating Virtual Reality. International Journal Of Services And Standards, 12(2), 49–61. https://doi.org/10.20473/ijss.v12i2.22908
Munawar, L. (2018). Jadi Gim Terpopuler, Ini 6 Alasan Mobile Legend Disukai Banyak Orang. Retrieved from 28 April 2018 www.liputan6.com website: https://www.liputan6.com/citizen6/read/3492015/jadi-gim-terpopuler-ini-6-alasan-mobile-legend-disukai-banyak-orang
Munawara, M., Rahmanto, A. N., & Satyawan, I. A. (2020). Challenges And Opportunities For Mahasantri Da’wah Through Social Media. International Journal Of Multicultural And Multireligious Understanding, 7(2), 355–363. https://doi.org/10.18415/ijmmu.v7i4.1593
Munnik, M. (2019). Book Review: Stephen Pihlaja, Religious Talk Online: The Evangelical Discourse Of Muslims, Christians, And Atheists. Discourse & Communication, 13(1), 138–141. https://doi.org/10.1177/1750481318808686
Mutaqin, Z., Kushardiyanti, D., & Zikrillah, A. (2022). Pesan Dakwah Dalam Lirik Lagi “Trending Taufik Wal Hidayah” Wali Band. Orasi: Jurnal Dakwah Dan Komunikasi, 13(1), 78–93. https://doi.org/10.24235/orasi.v13i1.10375
Mutia, T. (2022). Da’wahtainment: The Creativity Of Muslim Creators In Da’wah Communication On Social Media. Jurnal Dakwah Risalah, 32(2), 147–163. https://doi.org/10.24014/jdr.v32i2.15536
Nasikhin, K., & Sufyanto, S. (2023). Da’wah Communication Style With Games On Ustadz Abi Azkakia Through Live TikTok. Indonesian Journal Of Cultural And Community Development, 14(3).
Nasrullah, R. (2014). Teori Dan Riset Media Siber (Cybermedia). Jakarta: Kencana PrenadaMedia.
Nasrullah, R. (2017). Etnografi Virtual. Bandung: Simbiosa Rekatama Media.
Prayugo, B. (2020). Mosque Communication Patterns In Instilling Islamic Values In Santri Through The Maghrib Program Studying Interpersonal Communication Perspectives (Descriptive Study Of The Harjosari I Village Mosque, Medan Amplas District). Journal Of Komunika Islamika: Journal Of Communication Studies And Islamic Studies, 6(2), 168–176. http://dx.doi.org/10.37064/jki.v6i2.7523
Qarni, W., Syahnan, M., Harahap, I., Nasution, S., & Fithriani, R. (2019). Verbal And Nonverbal Factors Influencing The Success Of Da’wah Communication By Ustadz Abdul Somad. The 2nd Annual International Conference On Language And Literature (AICLL 2019), 804–812. KnE Social Sciences. https://doi.org/10.18502/kss.v3i19.4906
Qona’ati, A. F., Rahman, D. N., Husniya, E., & Huda, S. (2023). Dramaturgy Of Ustadh Abi Azkakia’s Da’wah In The Mobile Legends Game. Islamic Communication Journal, 8(1), 65–84. https://doi.org/10.21580/icj.2023.8.1.14389
Saadah, N. A. (2022). Dakwah Melalui Live Streaming TikTok Pada Mobile Legends: Studi Fenomenologis Akun @Abiazkakiaa. Al Munir: Jurnal Komunikasi Dan Penyiaran Islam, 13(2), 144–155. https://doi.org/10.15548/amj-kpi.v13i02.4968Al
Sule, M. M., & Abdulkareem, L. (2020). Muslim Scholars And The World Of Social Media: Opportunities And Challenges. Islamic Communication Journal, 5(2), 223–238. https://doi.org/10.21580/icj.2020.5.2.6556
Suriati, Burhanuddin, & Nur, M. J. (2020). Da’wah In Form Of Ukhuwah Islamiyah. Proceedings Of The 1st Borobudur International Symposium On Humanities, Economics And Social Sciences (BIS-HESS 2019), 941–946. Atlantis Press. https://doi.org/10.2991/assehr.k.200529.198
Tahir, M. (2023). Effective Da’wah In The Era Of Society 5.0 : The Perspective Of Students In Indonesian State Islamic Higher Education. Jurnal Dakwah Risalah, 34(1), 52–71. https://doi.org/10.24014/jdr.v34i1.23277
Umam, K., & Muhid, A. (2020). Sisi Negatif Game Online Perspektif Islam Dan Psikologi Islam. Psikoislamedia Jurnal Psikologi, 5(2), 153–167. http://dx.doi.org/10.22373/psikoislamedia.v5i2.7071
Wifqi, D. U. (2017). Pendidikan Akhlak Menurut Sayyid Abdullah Bin Alwi Al-Haddad Dalam Kitab Risalah Al-Mu’awanah (1634 - 1720 M / 1044 - 1132 H). Thesis Unidergraduate (Unpublished). Salatiga: IAIN Salatiga. Retrieved from http://e-repository.perpus.iainsalatiga.ac.id/1170/
Yusuf, H. (2012). Eksistensi Tuhan Dan Agama Dalam Perspektif Masyarakat Kontemporer. Kalam, 6(2), 215-234. https://doi.org/10.24042/klm.v6i2.404
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Dec 28, 2023
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Kushardiyanti, D., Mutaqin, Z., & Nurhidayah, Y. (2023). CYBER MEDIA ANALYSIS IN DA’WAH THROUGH MOBILE LEGEND LIVE STREAMING ON YOUTUBE. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 8(2), 343–374. https://doi.org/10.22515/albalagh.v8i2.7475
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