THE IMPORTANCE OF HUMOR ELEMENTS IN ISLAMIC DA'WAH MESSAGES AMONG THE MILLENNIAL GENERATION
Main Article Content
Keywords
creativity, humor, Islamic da'wah, millennial generation
Abstract
Using humor in Islamic da'wah can effectively approach the millennial generation more engagingly and entertainingly. This study aims to identify factors that need to be considered when using humor in the context of da'wah, especially when dealing with millennials with different characteristics and communication preferences. This study uses a library research method to develop a strong and comprehensive theoretical foundation related to the topic of study. The study's findings show that the application of humor in Islamic da'wah among the millennial generation requires a balanced approach between creativity, ethics, and a deep understanding of the characteristics of the millennial generation, which in turn affects the effectiveness of da'wah. A better understanding of millennials' communication preferences and values can enrich the use of humor to create emotional connections and effectively convey religious messages while ensuring that the messages remain consistent with the values of true Islamic teachings. This study implies that in the face of technological advancements and the social media landscape, humor can be an effective tool for fostering emotional connections with millennial audiences and effectively conveying religious messages, provided that its use is directed toward the positive goals of enriching religious understanding, strengthening communication, and ensuring consistency with Islamic values that are rahmatān lil ‘ālamīn.
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References
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Hamiruddin, H., Syah, M. E., & AB, S. (2023). Strategy For Da’wah Messages Through The Holy Footprint Of The Sons Of Muhammadiyah In Makassar City. International Journal Of Social Science And Human Research, 06(06), 3792–3798. https://doi.org/10.47191/ijsshr/v6-i6-71
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Karimullah, S. S. (2023). The Influence Of Humanist Da’wah In Social Transformation And Social Change In Muslim Societies. Syiar: Jurnal Komunikasi Dan Penyiaran Islam, 3(2), 51–70. https://doi.org/10.54150/syiar.v3i2.240
Karimullah, S. S., Faizin, M., & Islami, A. (2023). Internalization Of Islamic Moderation Values In Building A Civilization Of Love And Tolerance. Al-Insyiroh: Jurnal Studi Keislaman, 9(1), 94–125. https://doi.org/10.35309/alinsyiroh.v9i1.6345
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Karimullah, S. S., Rahman, R., & Elmurtadho, F. (2023). Reflections Of Prophetic Values On Strengthening Da’wah In The Digitalization Era. Mawaizh: Jurnal Dakwah Dan Pengembangan Sosial Kemanusiaan, 14(2), 134–154. https://doi.org/10.32923/maw.v14i2.3279
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Mar 26, 2024
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Luthfi, M., Karimullah, S. S., & Nugraha, A. R. (2024). THE IMPORTANCE OF HUMOR ELEMENTS IN ISLAMIC DA’WAH MESSAGES AMONG THE MILLENNIAL GENERATION. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 9(1), 55–86. https://doi.org/10.22515/albalagh.v9i1.8667
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