WOMEN’S EMPOWERMENT THROUGH RADIO BROADCAST PROGRAM STRATEGY
Main Article Content
Keywords
Beautiful Radio, Peter K. Pringle broadcast strategy, women’s empowerment
Abstract
The radio broadcasting strategy is carried out by Beautiful Radio 95.6 FM on the broadcast program Ruang Perempuan. This research aims to discover the radio broadcasting strategy process with Ruang Perempuan program using the concept of Peter K Pringle. This research uses a qualitative approach with a case study research design. The technique of determining informants using a purposive sampling technique. The research data was obtained from observation, interviews, and documentation. The research results on the planning stage of Ruang Perempuan broadcasts are based on the selection of themes, program formats, production teams and broadcasters, program objectives, and routine evaluation. The production stage begins with making a list of questions, preparing equipment, making digital posters, and bribeng; then, the production stage is followed. The post-production stage involved handing over the inspirational women’s charter and editing the aftermovie video. Execution stage by determining broadcast hours based on planning and target listeners. The monitoring and evaluation stage is carried out continuously, once a month. Ruang Perempuan is present to optimize the broadcast program with the target audience of adult women aged 30-45 years regarding information, inspiration, and motivation regarding finance, career, profession, and business through female speakers. The implication is that radio broadcast programs specifically designed to encourage women’s empowerment can be one of the effective instruments in overcoming gender inequality and increasing women’s participation in various aspects of life.
References
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Hamid, F., Mulyana, A., & Bassar, E. (2016). Peran Radio Komunitas Pekka Jaya Dalam Pemberdayaan Perempuan Di Subang Jawa Barat. Jurnal Visi Komunikasi, 15(1), 47–61. https://doi.org/10.22441/visikom.v15i1.1685
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Lv, J., & Tao, Y. (2022). Development And Performance Evaluation Of Digital Technology And Radio And Television Integration Based On Big Data Model. Hindawi, (1843753). https://doi.org/10.1155/2022/1843753
Maharani, D. (2021). Strategi RRI (Radio Republik Indonesia) Palembang Mempertahankan Minat Pendengar Di Era Digitalisasi Penyiaran. Publikasi Penelitian Terapan Dan Kebijakan, 4(1), 1–11. https://doi.org/10.46774/pptk.v4i1.334
Manuella, F. G., & Rusdi, F. (2022). Strategi Penyiaran Radio Mustang 88 FM Dalam Mempertahankan Pendengar (Studi Kasus Program Mustang Morning Squad). Koneksi, 6(2), 431–439. https://doi.org/10.24912/kn.v6i2.15797
Mediana. (2021). Fenomena ”All Male Panel” Hambat Perempuan Untuk Berkembang. Retrieved December 2, 2023, from kompas.id website: https://www.kompas.id/baca/dikbud/2021/03/25/fenomena-all-male-panel-hambat-perempuan-untuk-berkembang
Mertens, D. M., & Hesse-Biber, S. (2012). Triangulation And Mixed Methods Research: Provocative Positions. Journal Of Mixed Methods Research, 6(2), 75–79. https://doi.org/10.1177/1558689812437100
Miranti, A., & Sudiana, Y. (2020). Narasi “Cantik” Sebagai Bentuk Eksploitasi Perempuan Pada Pemberitaan Pedagang Perempuan Viral Di Media Massa. Semiotika: Jurnal Komunikasi, 14(2), 111–120. https://doi.org/10.30813/s:jk.v14i2.2310
Morissan. (2020). Manajemen Media Penyiaran (Strategi Mengelola Radio & Televisi). Jakarta: Kencana PrenadaMedia Group.
Nasution, N. (2018). Strategi Manajemen Penyiaran Radio Swasta Kiss FM Dalam Menghadapi Persaingan Informasi Digital. Jurnal Interaksi, 2(2), 167–178. https://doi.org/10.30596/interaksi.v2i2.2094
Pringle, P. K., & Starr, M. F. (2006). Electronic Media Management (5th Ed). Oxford, United Kingdom: Focal Press.
Putri, S. H., Lestari, A., & Latifah, N. (2023). Model Konvergensi Media Sebagai Evolusi Pada Penyiaran Radio Berita Dalam Rangka Kebertahanan Radio PRFM 107,5 News Channel. Jurnal Ilmu Sosial Dan Pendidikan (JISIP), 7(3), 1951–1957. https://doi.org/10.58258/jisip.v7i1.5107/http
Qorib, A., & Saragih, M. Y. (2019). Capability Of Print Media And Electronic Media In Analyzing News. Budapest International Research And Critics Institute-Journal, 2(1), 238–247. https://doi.org/10.33258/birci.v2i1.174
Rahim, A., Siswoyo, M., & Hermawan, A. J. (2022). Citra Perempuan Dalam Media Massa (Analisis Framing William A. Gamson Dan Andre Modigliani Pada Artikel Worklife Di Website Wolipop). Jurnal Signal, 10(1), 106–123. https://doi.org/10.33603/signal.v10i01.6964
Rahman, M. S., Haque, M. E., Afrad, M. S. I., Hasan, S. S., & Rahman, M. A. (2023). Impact Of Mobile Phone Usage On Empowerment Of Rural Women Entrepreneurs: Evidence From Rural Bangladesh. Heliyon, 9(11), e21604. https://doi.org/10.1016/j.heliyon.2023.e21604
Ryan, F., Coughlan, M., & Cronin, P. (2009). Interviewing In Qualitative Research: The One-To-One Interview. International Journal Of Therapy And Rehabilitation, 16(6). https://doi.org/10.12968/ijtr.2009.16.6.42433
Saputro, D. R. (2020). Strategi Penyiaran Radio Komunitas Di Era Internet (Studi Pada Radio Komunitas Di Purwokerto). At-Tabsyir: Jurnal Komunikasi Penyiaran Islam, 7(1), 160–181. https://doi.org/10.21043/at-tabsyir.v7i1.7687
Shaari, N. S., Hassan, M. S., & Radzi, S. F. M. (2022). Performance Evaluation Of CAM Broadcast Message And Vehicle Safe Distance Under Nakagami-m Radio Channel Conditions. Journal Of Advanced Research In Applied Sciences And Engineering Technology, 29(1), 245–255. https://doi.org/10.37934/araset.29.1.245255
Siregar, R. I., Hendra, Y., & Novri, N. (2020). Strategi Manajemen Penyiaran Program Karaoke Dangdut (Kadut) Pada Radio Suara Medan. Jurnal Ilmu Pemerintahan, Administrasi Publik, Dan Ilmu Komunikasi (JIPIKOM), 2(2), 110–114. https://doi.org/10.31289/jipikom.v2i2.343
Sunarto. (2021). “Manel”: Wanita Sebagai Minoritas Dalam Media. In P. Wahyuni, A. Irma, & S. Arifin (Eds.), Perempuan Dan Media (Vol. 1, pp. 1–16). Aceh: Syiah Kuala University Press.
Sutrisno, D. (2021). Radio Di Kota Bandung Tetap Eksis Di Tengah Himpitanan Disrupsi Media. Retrieved December 2, 2023, from jabar.idntimes.com website: https://jabar.idntimes.com/news/jabar/debbie-sutrisno/radio-di-kota-bandung-tetap-eksis-di-tengah-himpitanan-disrupsi-media
Suwana, F., & Lily. (2017). Empowering Indonesian Women Through Building Digital Media Literacy. Kasetsart Journal Of Social Sciences, 38(3), 212–217. https://doi.org/10.1016/j.kjss.2016.10.004
Sylvatri, H. D., Safitri, R., Safitri, R., & Wulandari, M. P. (2019). Strategi Kosmonita Malang Untuk Mengoptimalisasi Konten Program Perempuan Dalam Mempertahankan Positioning Sebagai Radio Bersegmen Perempuan. Jurnal Nomosleca, 5(1), 58–71. https://doi.org/10.26905/nomosleca.v5i1.2784
Turner, L. (2020). Stock Market Investing For Beginners: Learn Strategies To Profit In Stock Trading, Day Trading And Generate Passive Income. Leonardo Turner.
Yin, R. K. (2018). Case Study Research: Design And Methods (6th Ed). Thousand Oaks, California, United States: Sage Publications.
BPS. (2022). Gender Inequality Index (GII) 2022. Retrieved December 2, 2023, from bps.go.id website: https://www.bps.go.id/en/pressrelease/2023/08/01/2042/indeks-ketimpangan-gender--ikg--2022.html
Creswell, J. W., & Creswell, J. D. (2017). Research Design: Qualitative, Quantitative And Mixed Methods Approaches (5th Ed). Thousand Oaks, California, United States: SAGE Publications, Inc.
Dahlum, S., Knutsen, C. H., & Mechkova, V. (2022). Women’s Political Empowerment And Economic Growth. World Development, 156(105822). https://doi.org/10.1016/j.worlddev.2022.105822
Denzin, N. K., & Lincoln, Y. S. (2000). Handbook Of Qualitative Research. Thousand Oaks, California, United States: SAGE Publications, Inc.
Dewi, S. I., & Aminulloh, A. (2016). Pemberdayaan Perempuan Melalui Siaran Radio Yang Berperspektif Gender. Jurnal Ilmu Komunikasi, 14(2), 92–100. https://doi.org/10.31315/jik.v14i2.2123
Elhami, A., & Khoshnevisan, B. (2022). Conducting An Interview In Qualitative Research: The Modus Operandi. Mextesol Journal, 46(1), 1–7.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison Of Convenience Sampling And Purposive Sampling. American Journal Of Theoretical And Applied Statistics, 5(1), 1–4. https://doi.org/doi: 10.11648/j.ajtas.20160501.11
Fusch, P., Fusch, G. E., & Ness, L. R. (2018). Denzin’s Paradigm Shift: Revisiting Triangulation In Qualitative Research. Journal Of Social Change, 10(1), 19–32. https://doi.org/10.5590/josc.2018.10.1.02
Halwati, U. (2017). Pemberdayaan Masyarakat Di Media Massa (Discourse Analysis Pemberdayaan Perempuan Dalam Rubrik “Sosok” Harian Kompas Tahun 2016). Jurnal Komunika, 10(2), 181–200. https://doi.org/10.24090/komunika.v10i2.943
Hamid, F., Mulyana, A., & Bassar, E. (2016). Peran Radio Komunitas Pekka Jaya Dalam Pemberdayaan Perempuan Di Subang Jawa Barat. Jurnal Visi Komunikasi, 15(1), 47–61. https://doi.org/10.22441/visikom.v15i1.1685
Heale, R., & Forbes, D. (2013). Understanding Triangulation In Research. Evid Based Nurs, 16, 98. https://doi.org/10.1136/eb-2013-101494
Kipphan, H. (2001). Print Media And Electronic Media. In H. Kipphan (Ed.), Handbook Of Print Media. Berlin, Heidelberg: Springer. https://doi.org/10.1007/978-3-540-29900-4_12
Kominfo. (2020). Urgensi Kesetaraan Gender Dalam Ruang Redaksi Media. Retrieved December 2, 2023, from kominfo.go.id website: https://www.kominfo.go.id/content/detail/28558/urgensi-kesetaraan-gender-dalam-ruang-redaksi-media/0/berita
Kustiawan, W., Padang, A., Ramadhani Nanda Amelia, Al-Ghazali, R., Sugiarto, S., & Siregar, M. A. F. (2022). Sejarah Dan Tantangan Eksistensi Siaran Radio (Broadcasting) Indonesia Di Era. Jurnal Ilmu Komputer, Ekonomi Dan Manajemen (JIKEM), 2(2), 3104–3113.
Kustiawan, W., Sitorus, A. O., Saidah, Y., Irwanty, G., & Zulhafiz, Z. (2023). Strategi Radio Unit Prambors Medan Dalam Mempertahankan Eksistensinya Sebagai Lembaga Penyiaran Publik. Jurnal Ilmiah Wahana Pendidikan, 9(6), 644–648. https://doi.org/10.5281/zenodo.7790231
Larashati. (2022). Ketimpangan Dan Peningkatan Kesetaraan Gender Dalam SDGS (Sustainable Development Goals). Jurnal Sains Edukatika Indonesia (JSEI), 4(2), 55–61.
Lv, J., & Tao, Y. (2022). Development And Performance Evaluation Of Digital Technology And Radio And Television Integration Based On Big Data Model. Hindawi, (1843753). https://doi.org/10.1155/2022/1843753
Maharani, D. (2021). Strategi RRI (Radio Republik Indonesia) Palembang Mempertahankan Minat Pendengar Di Era Digitalisasi Penyiaran. Publikasi Penelitian Terapan Dan Kebijakan, 4(1), 1–11. https://doi.org/10.46774/pptk.v4i1.334
Manuella, F. G., & Rusdi, F. (2022). Strategi Penyiaran Radio Mustang 88 FM Dalam Mempertahankan Pendengar (Studi Kasus Program Mustang Morning Squad). Koneksi, 6(2), 431–439. https://doi.org/10.24912/kn.v6i2.15797
Mediana. (2021). Fenomena ”All Male Panel” Hambat Perempuan Untuk Berkembang. Retrieved December 2, 2023, from kompas.id website: https://www.kompas.id/baca/dikbud/2021/03/25/fenomena-all-male-panel-hambat-perempuan-untuk-berkembang
Mertens, D. M., & Hesse-Biber, S. (2012). Triangulation And Mixed Methods Research: Provocative Positions. Journal Of Mixed Methods Research, 6(2), 75–79. https://doi.org/10.1177/1558689812437100
Miranti, A., & Sudiana, Y. (2020). Narasi “Cantik” Sebagai Bentuk Eksploitasi Perempuan Pada Pemberitaan Pedagang Perempuan Viral Di Media Massa. Semiotika: Jurnal Komunikasi, 14(2), 111–120. https://doi.org/10.30813/s:jk.v14i2.2310
Morissan. (2020). Manajemen Media Penyiaran (Strategi Mengelola Radio & Televisi). Jakarta: Kencana PrenadaMedia Group.
Nasution, N. (2018). Strategi Manajemen Penyiaran Radio Swasta Kiss FM Dalam Menghadapi Persaingan Informasi Digital. Jurnal Interaksi, 2(2), 167–178. https://doi.org/10.30596/interaksi.v2i2.2094
Pringle, P. K., & Starr, M. F. (2006). Electronic Media Management (5th Ed). Oxford, United Kingdom: Focal Press.
Putri, S. H., Lestari, A., & Latifah, N. (2023). Model Konvergensi Media Sebagai Evolusi Pada Penyiaran Radio Berita Dalam Rangka Kebertahanan Radio PRFM 107,5 News Channel. Jurnal Ilmu Sosial Dan Pendidikan (JISIP), 7(3), 1951–1957. https://doi.org/10.58258/jisip.v7i1.5107/http
Qorib, A., & Saragih, M. Y. (2019). Capability Of Print Media And Electronic Media In Analyzing News. Budapest International Research And Critics Institute-Journal, 2(1), 238–247. https://doi.org/10.33258/birci.v2i1.174
Rahim, A., Siswoyo, M., & Hermawan, A. J. (2022). Citra Perempuan Dalam Media Massa (Analisis Framing William A. Gamson Dan Andre Modigliani Pada Artikel Worklife Di Website Wolipop). Jurnal Signal, 10(1), 106–123. https://doi.org/10.33603/signal.v10i01.6964
Rahman, M. S., Haque, M. E., Afrad, M. S. I., Hasan, S. S., & Rahman, M. A. (2023). Impact Of Mobile Phone Usage On Empowerment Of Rural Women Entrepreneurs: Evidence From Rural Bangladesh. Heliyon, 9(11), e21604. https://doi.org/10.1016/j.heliyon.2023.e21604
Ryan, F., Coughlan, M., & Cronin, P. (2009). Interviewing In Qualitative Research: The One-To-One Interview. International Journal Of Therapy And Rehabilitation, 16(6). https://doi.org/10.12968/ijtr.2009.16.6.42433
Saputro, D. R. (2020). Strategi Penyiaran Radio Komunitas Di Era Internet (Studi Pada Radio Komunitas Di Purwokerto). At-Tabsyir: Jurnal Komunikasi Penyiaran Islam, 7(1), 160–181. https://doi.org/10.21043/at-tabsyir.v7i1.7687
Shaari, N. S., Hassan, M. S., & Radzi, S. F. M. (2022). Performance Evaluation Of CAM Broadcast Message And Vehicle Safe Distance Under Nakagami-m Radio Channel Conditions. Journal Of Advanced Research In Applied Sciences And Engineering Technology, 29(1), 245–255. https://doi.org/10.37934/araset.29.1.245255
Siregar, R. I., Hendra, Y., & Novri, N. (2020). Strategi Manajemen Penyiaran Program Karaoke Dangdut (Kadut) Pada Radio Suara Medan. Jurnal Ilmu Pemerintahan, Administrasi Publik, Dan Ilmu Komunikasi (JIPIKOM), 2(2), 110–114. https://doi.org/10.31289/jipikom.v2i2.343
Sunarto. (2021). “Manel”: Wanita Sebagai Minoritas Dalam Media. In P. Wahyuni, A. Irma, & S. Arifin (Eds.), Perempuan Dan Media (Vol. 1, pp. 1–16). Aceh: Syiah Kuala University Press.
Sutrisno, D. (2021). Radio Di Kota Bandung Tetap Eksis Di Tengah Himpitanan Disrupsi Media. Retrieved December 2, 2023, from jabar.idntimes.com website: https://jabar.idntimes.com/news/jabar/debbie-sutrisno/radio-di-kota-bandung-tetap-eksis-di-tengah-himpitanan-disrupsi-media
Suwana, F., & Lily. (2017). Empowering Indonesian Women Through Building Digital Media Literacy. Kasetsart Journal Of Social Sciences, 38(3), 212–217. https://doi.org/10.1016/j.kjss.2016.10.004
Sylvatri, H. D., Safitri, R., Safitri, R., & Wulandari, M. P. (2019). Strategi Kosmonita Malang Untuk Mengoptimalisasi Konten Program Perempuan Dalam Mempertahankan Positioning Sebagai Radio Bersegmen Perempuan. Jurnal Nomosleca, 5(1), 58–71. https://doi.org/10.26905/nomosleca.v5i1.2784
Turner, L. (2020). Stock Market Investing For Beginners: Learn Strategies To Profit In Stock Trading, Day Trading And Generate Passive Income. Leonardo Turner.
Yin, R. K. (2018). Case Study Research: Design And Methods (6th Ed). Thousand Oaks, California, United States: Sage Publications.
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Apr 25, 2024
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Putri, S. H., Hudaiby, A., & Lestari, A. (2024). WOMEN’S EMPOWERMENT THROUGH RADIO BROADCAST PROGRAM STRATEGY. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 9(1), 143–166. https://doi.org/10.22515/albalagh.v9i1.8832
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