ANALYSIS OF DIGITAL TECHNOLOGY ON DA'WAH COMMUNICATION STRATEGIES IN THE MODERN ERA
Main Article Content
Keywords
da'wah communication strategy, digital da'wah, digital technology, social media
Abstract
The use of social media and digital platforms is increasing in da'wah activities. Many studies have not explored the optimal use of technology by da'wah practitioners to reach wider and more diverse audiences, as well as face digital challenges, such as disinformation, the digital divide, and technical skills. This research explores the influence of digital technology on da'wah communication strategies in the modern era using the case study method. Data collection through in-depth interviews, participant observation, and analysis of documentation from various digital platforms. Research findings show that social media, video platforms, and podcasts have changed the way preachers preach, allowing preachers to reach a wider and more diverse audience with more interesting and interactive content. In addition, the use of analytical tools to understand audience demographics is very important in increasing the effectiveness of message delivery. However, challenges such as the digital divide and the need for technical skills in content creation were also identified. The results of this research emphasize the need for digital skills training for preachers so that messages can be conveyed professionally and attractively. In addition, this research provides practical recommendations for preachers to optimize the use of technology in da'wah activities, including content creation strategies and how to deal with challenges such as misinformation.
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References
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Birt, L., Scott, S., Cavers, D., Campbell, C., & Walter, F. (2016). Member Checking: A Tool To Enhance Trustworthiness Or Merely A Nod to Validation? Qualitative Health Research, 26(13), 1802–1811. https://doi.org/10.1177/1049732316654870
Doyle, S. (2007). Member Checking With Older Women: A Framework For Negotiating Meaning. Health Care for Women International, 28(10), 888–908. https://doi.org/10.1080/07399330701615325 PLEASE
Ermayani, T., Nurhadi, R., & Masykuri, E. S. (2021). The Problems Of Digital Da’wah During The Covid-19 Pandemic. Proceedings Of The 2nd Borobudur International Symposium On Humanities And Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia, (April). https://doi.org/10.4108/eai.18-11-2020.2311673
Estuningtyas, R. D. (2021). Strategi Komunikasi Dan Dakwah Pada Kalangan Milenial Di Era Modernisasi. Muttaqien: Indonesian Journal Of Multidiciplinary Islamic Studies, 2(1), 75–86. https://doi.org/10.52593/mtq.02.1.05
Fabriar, S. R., Fitri, A. N., & Fathoni, A. (2022). Podcast: Alternatif Media Dakwah Era Digital. An-Nida: Jurnal Komunikasi Islam, 14(1), 1–6. https://doi.org/10.34001/an-nida.v14i1.3212
Fairuz, D., Safitri, N. K. E., & Hidayatullah, A. (2024). Peran Teknologi Digital Dalam Menyebarkan Dakwah Islam Di Era Modern Dalam Konten YouTube Studio Al-Fusha TV. Mu’ashir: Jurnal Dakwah Dan Komunikasi Islam, 2(1), 445–470. https://doi.org/10.35878/muashir.v2i1.1116
Febriana, N. A. (2021). Peran Da’i Dalam Mengatasi Hoax Di Indonesia (Studi Kasus Teknik Penyampaian Dan Content Dakwah Ustadz Hanan Attaki Mengenai Hoax). Al-Hikmah: Jurnal Dakwah Dan Ilmu Komunikasi, 8(1), 52–67. https://doi.org/10.15548/al-hikmah.v8i1.2417
Febriani, M., Alifah, S. N., & Rusdiansyah, A. M. (2023). Dinamika Perkembangan Ilmu Komunikasi Dalam Dunia Dakwah Pada Era Disruptif Teknologi Digital. Jurnal Integrasi Sains Dan Qur’an (JISQu), 2(2), 162–167.
Hayat, N. M., & Riam, Z. A. (2022). Peran Komunikasi Dakwah Di Era Digital Upaya Maksimal Pembelajaran Agama Islam. IQ (Ilmu Al-Qur’an): Jurnal Pendidikan Islam, 5(2), 227–240. https://doi.org/10.37542/iq.v5i02.791
Iman, S. B. (2019). Sistem Komunikasi Dakwah Di Era Digital. Jurnal Kajian Ilmu Dan Budaya Islam, 2(2), 105–116.
Ishaq, M. M. F., Fatikh, M. A., & Laksono, P. (2021). Analisis Kontruksi Sosial Dan Semiotika Endorser Produk Muslimah Di Instagram. Al-Tsiqoh: Jurnal Ekonomi Dan Dakwah Islam, 6(1), 12–32. https://doi.org/10.31538/altsiq.v6i1.855
Kango, A., & Wahyudi AR, N. (2023). Fenomena Hoaks Dalam Kegiatan Dakwah Di Ruang Digital (Pola Penyebaran, Implikasi, Dan Strategi Mengatasinya). Jurnalisa: Jurnal Jurusan Jurnalistik, 9(2). https://doi.org/10.24252/jurnalisa.v9i2.44197
Kasir, I., & Awali, S. (2024). Peran Dakwah Digital Dalam Menyebarkan Pesan Islam Di Era Modern. Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta, 11(1), 59–68. https://doi.org/10.54621/jn.v11i1.842
Lestari, N. (2024). Optimalisasi Dakwah Di Era Modern Melalui Media Sosial. Qawwam: The Leader’s Writing, 5(1), 35–42. https://doi.org/10.32939/qawwam.v5i1.334
Lestari, P. P. (2020). Dakwah Digital Untuk Generasi Milenial. Jurnal Dakwah, 21(1), 41–58. https://doi.org/10.14421/JD.2112020.1
Librianti, E. O. I., & Pratama, M. A. (2022). Transformasi Tradisi Lisan Sebagai Sarana Dakwah: Kajian Historis Dan Tantangan Era Digital. Journal Of Community Development, 1(1), 56–63.
Mahmuddin, M., & Nasriah, S. (2021). Strategi Dakwah Dalam Meminimalisir Penyebaran Informasi Hoax Di Media Sosial. Jurnal Ilmu Dakwah, 41(2), 97–110. https://doi.org/10.21580/jid.v41.2.8873
Maulana, I., & Subarkah, M. A. (2024). Implementasi Komunikasi Dakwah Muhammadiyah Dalam Meningkatkan Kesadaran Agama. Jurnal Kajian Dan Penelitian Umum, 2(4), 68–74. https://doi.org/10.47861/jkpu-nalanda.v2i4.1172
Nugroho, A. R. B. P., & Halwati, U. (2023). Komunikasi Dakwah Islam Pada Masyarakat Milenial Di Era Globalisasi. ICODEV: Indonesian Community Development Journal, 4(1), 33–45. https://doi.org/10.24090/icodev.v4i1.8547
Nurhayati, M. A., Wirayudha, A. P., Fahrezi, A., Pasama, D. R., & Noor, A. M. (2023). Islam Dan Tantangan Dalam Era Digital: Mengembangkan Koneksi Spiritual Dalam Dunia Maya. Al-Aufa: Jurnal Pendidikan Dan Kajian Keislaman, 5(1), 1–27. https://doi.org/10.32665/alaufa.v5i1.1618
Oktavianoor, R. (2020). Kesenjangan Digital Akibat Kondisi Demografis Di Kalangan Masyarakat Rural. Palimpsest: Jurnal Ilmu Informasi Dan Perpustakaan, 11(1), 9–19. https://doi.org/10.20473/pjil.v11i1.21888
Pamungkas, A., & Halwati, U. (2023). Tantangan Dakwah Melalui Media Sosial Di Era Media Baru. ARKANA: Jurnal Komunikasi Dan Media, 2(1), 146–158. https://doi.org/10.62022/arkana.v2i01.4036
Pimay, A., & Savitri, F. M. (2021). Dinamika Dakwah Islam Di Era Modern. Jurnal Ilmu Dakwah, 41(1), 43–55. https://doi.org/10.21580/jid.v41.1.7847
Pratama, A. R., Aprison, W., Latifa, N., & Syafruddin. (2024). Dakwah Digital Dalam Penyebaran Nilai-Nilai Islam Di Era Digital. Tabayyun: Jurnal Komunikasi Dan Penyiaran Islam, 5(1), 45–53. https://doi.org/10.61519/tby.v5i1.68
Rahmawati, Y., Hariyati, F., Abdullah, A. Z., & Nurmiarani, M. (2024). Gaya Komunikasi Dakwah Era Digital: Kajian Literatur. Concept: Journal Of Social Humanities And Education, 3(1), 266–279. https://doi.org/10.55606/concept.v3i1.1081
Rambe, T. A., & Rambe, A. S. (2024). Strategi Komunikasi Dakwah Oleh Habib Husein Ja’far Di Platform Youtube Noice. JRTI: Jurnal Riset Tindakan Indonesia, 9(1), 97–103. https://doi.org/10.29210/30034565000
Ridwan, A. (2022). Dakwah Dan Digital Culture: Membangun Komunikasi Dakwah Di Era Digital. Lantera: Jurnal Komunikasi Dan Penyiaran Islam, 1(1), 74–84. https://doi.org/10.30999/lantera.v1i1.2526
Ritonga, M. (2019). Komunikasi Dakwah Zaman Milenial. Jurnal Komunikasi Islam Dan Kehumasan, 3(1), 60–77.
Rizqy, M., Zachani, N. S. A., Fajri, S., & Suryandari, M. (2023). Pengaruh Media Teknologi Informasi Modern Terhadap Aktivitas Dakwah Di Era Revolusi Industri 4.0. Aladalah: Jurnal Politik, Sosial, Hukum Dan Humaniora, 1(1), 22–42. https://doi.org/10.59246/aladalah.v1i1.146
Rosyidah, A. (2022). Tantangan Dan Strategi Da’i Muda Dalam Berdakwah Di Era Digital. Al-Tsiqoh: Jurnal Ekonomi Dan Dakwah Islam, 7(2), 1–11. https://doi.org/10.31538/altsiq.v7i2.2685
Sinambela, S. M., Lumbantobing, J. N. Y., Saragih, M. D., Mangunsong, A. F., Nisa, C., Simanjuntak, J. P., & Jamaludin, J. (2024). Kesenjangan Digital Dalam Dunia Pendidikan Masa Kini Dan Masa Yang Akan Datang: Studi Kasus Di SMP N 35 Medan. JUBPI: Jurnal Bintang Pendidikan Indonesia, 2(3), 15–24. https://doi.org/10.55606/jubpi.v2i3.3003
Subhan, H. (2023). Pola Komunikasi Dakwah MUI Di Indonesia Pada Era Society 5.0. Al-Tsiqoh: Jurnal Ekonomi Dan Dakwah Islam, 8(1), 34–51. https://doi.org/10.31538/altsiq.v8i1.3683
Sugiyono. (2019). Metode Penelitian Pendidikan (Kuantitatif, Kualitatif, Kombinasi, R&D Dan Penelitian Pendidikan). Bandung: Alvabeta.
Sulaeman, A. R., Fazri, A., & Fairus, F. (2020). Strategi Pemanfaatan Youtube Dalam Bidang Dakwah Oleh Ulama Aceh. Communication, 11(1), 81–93. https://doi.org/10.36080/comm.v11i1.1009
Taufikurrahman, T., & Setyowati, E. (2024). Sistem Komunikasi Dakwah Di Era Digital Melalui Instagram, TikTok, YouTube. Al-Mada: Jurnal Agama, Sosial, Dan Budaya, 7(1), 103–116. https://doi.org/10.31538/almada.v7i1.4977
Trilaksono, B. H., Prasetyawan, W., Amirudin, A., & Rizky, K. (2021). Media Retorika Dakwah Pada Era Milenial. Virtu: Jurnal Kajian Komunikasi, Budaya Dan Islam, 1(1), 1–16. https://doi.org/10.15408/virtu.v1i1.18073
Ummah, A. H. (2020). Dakwah Digital Dan Generasi Milenial (Menelisik Strategi Dakwah Komunitas Arus Informasi Santri Nusantara). Tasâmuh, 18(1), 54–78. https://doi.org/10.20414/tasamuh.v18i1.2151
Yin, R. K. (2018). Case Study Research: Design And Methods (6th Ed). Thousand Oaks, California, United States: Sage Publications.
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Jan 12, 2025
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Hsb, A. R. G., Gunawan, S., Kartika, R. O., & Anggraeni, N. N. (2025). ANALYSIS OF DIGITAL TECHNOLOGY ON DA’WAH COMMUNICATION STRATEGIES IN THE MODERN ERA. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 10(1). https://doi.org/10.22515/albalagh.v10i1.9963
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