Novita Sari, Puspa, Faculty of Islamic Economics and Business, Raden Mas Said State Islamic University Surakarta, Indonesia, Indonesia
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Relevance: Journal of Management and Business Vol. 6 No. 1 (2023) - Articles
Factors Affecting Customer's Purchase Decision while Shopping on Tiktok Live: Impulsive Buying as a Moderator
Abstract Fullpaper.pdf