THE ELEMENTS OF THE MOVIE “KALAM-KALAM LANGIT” AND ITS EFFECT ON VISIT INTENTION OF HALAL TOURISM DESTINATION: THE MEDIATION OF AFFECTIVE IMAGE AND COGNITIVE IMAGE
DOI:
https://doi.org/10.22515/jmif.v1i1.3575Abstract
This study seeks to determine the effect of elements in the movie “Kalam-Kalam Langit†on the visit intention of halal tourism destinations through affective and cognitive image. This study employed a quantitative approach with 100 respondents whose specific criteria of have watched the movie “Kalam-Kalam Langitâ€. Questionnaires were distributed offline and online using Google Forms. Nonprobability sampling was used for sampling techniques. The data analysis method was multiple regression analysis and multiple testing employing SPSS version 2.3 to determine the relationship of independent and dependent variables through mediating variables. The results show that there is a positive and significant effect of elements in the movie on cognitive and affective images. The results also show that affective and cognitive images have a significant positive effect of the elements in the movie “Kalam-Kalam Langit†on the visit intention of tourist attractions in the movie. However, the results showed that the cognitive image and the affective image did not mediate the effect of the elements in the movie on the visit intention of tourism destinations.References
Amalia, I., & Murwatiningsih. (2016). Pengaruh Citra Destinasi dan Nilai Pelanggan Terhadap Loyalitas Pengunjung Melalui Kepuasan Pengunjung. Management Analysis Journal, 5(3), 257–268.
Arif, wicaksono M. (2017). Pengaruh Media Sosial Instagram @wisatadakwahokura Terhadap Minat Berkunjung Followers. JOM Fisip, 4(2), 1–13.
Artuger, S., Cestinoz, B. C., & Kihc, I. (2013). The Effect of Destination Image on Destination Loyalty : An Application In The Effect of Destination Image on Destination Loyalty : An Application In Alanya. European Journal of Business and Management, 5(13).
Budi. (2018). Citra Destinasi dan Strategi Pemasaran Destinasi Wisata. Jurnal Business Management, 14, 23–36.
Fitri, A., Srikandi, K., & Andriani, K. (2015). Pengaruh Word Of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan berkunjung (Survei Pada Pengunjung Tempat Wisata “Jawa Timur Park 2” Kota Batu). Jurnal Administrasi Bisnis, 24(1), 1–6.
Frost, W. (2010). Life Changing Experiences Film and Tourists in The Australian Outback. Annals of Tourism Research, 37(3), 707–726. https://doi.org/10.1016/j.annals.2010.01.001
Hanif, A., Kusumawati, A., & Mawardi, M. K. (2016). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi Pada Wisatawan Nusantara Yang Berkunjung Ke Kota Batu). Jurnal Administrasi Bisnis, 38(1), 44–52.
Hudson, S., & Ritchie, J. R. (2006). Promoting Destinastions Via Film Tourism: An Empirical Identification Of Supporting Marketing Initiatives. Journal of Travel Research, 44(4), 387–396.
Hudson, Simon, Wang, Y., & Gil, S. M. (2011). The Influence Of A Film On Destination Image And The Desire To Travel: A Cross-Cultural Comparasion. International Journal Of Tourism Research, 13, 177–190.
Ismail, M. N. I., Sumarjan, N., Khan, N. F. A. H., & Hanafiah, M. H. (2017). Movie Touring : The In fl uence of Film on Viewers ’ Travel Intention. Springer Science And Business, 97–108. https://doi.org/10.1007/978-981-10-1718-6
Kim, S., & Long, P. (2012). Touring TV Soap Operas: Genre in Film Tourism Research. Torist Studies, 12(2), 173–185. https://doi.org/10.1177/1468797612449249
Kim, Samuel Seongseop, Agrusa, J., Lee, H., & Chon, K. (2007). Effects of Korean Television Dramas on The Flow of Japanese Tourists. Tourism Management, 28, 1340–1353. https://doi.org/10.1016/j.tourman.2007.01.005
Kim, Seongseop Sam, & Kim, S. (2017). Perceived Values Of Drama, Audince Involvement, And Behavioral Intention In Film Tourism. Journal of Travel & Tourism Marketing, 00(00), 1–14. https://doi.org/10.1080/10548408.2016.1245172
Kotler, P., & Keller, K. L. (2008). Manajemen Pemasaran (1st ed.). Jakarta: Erlangga.
Lee, Sojung, Busser, J., & Yang, J. (2015). Exploring The Dimensional Relationships Among Image Formation Agents, Destinations Image, And Place Attachments From the perspectives Of Pop Star fans. Journal of Travel & Tourism Marketing, 32(6), 730–746. https://doi.org/10.1080/10548408.2014.934947
Lee, Soojin, Scott, D., & Kim, H. (2008). Celebrity Fan Involevement And Destination Perceptions. Annals of Tourism Research, 35(3), 809–832. https://doi.org/10.1016/j.annals.2008.06.003
Loureiro, S. M. C., & Araujo, A. B. de. (2015). Negative Film Plots And Tourists Image And Intentions: The Case Of City Of God. Journal of Travel & Tourism Marketing, 32, 352–265. https://doi.org/10.1080/10548408.2014.896769
Mowen, J., & Minor, M. (2002). Perilaku Konsumen (5th ed.; D. K. Yahya, ed.). Jakarta: Erlangga.
Pan, S. (2011). The role of tv commercial visualsin forming memorable and impressive destination images. Journal of Travel Research, 50(2), 171–185.
Puh, B. P. D. (2014). Destination Image and Tourism Satisfaction : The Case of a Mediterranean Destination. Mediterranean Journal of Social Sciences, 5(13), 538–544. https://doi.org/10.5901/mjss.2014.v5n13p0538
Rakhmat, J. (2001). Psikologi Komunikasi. Bandung: PT. Remaja Rosadakarya.
Riley, R., & Van, D. (1992). Movies As Tourism Promotion: A Pull Factor In A Push Location. Tourism Management, 13(3), 267–274.
Sari, F. K., Safitri, N., & Anggraini, W. (2019). Persepsi , Sikap dan Minat Pariwisata Halal di Daerah Istimewa Yogyakarta. Journal of Islamic Economics, Finance, and Bangking, 2(2), 137–155. https://doi.org/https://doi.org/10.12928/ijiefb.v2i2.857
Satriana, E. D., & Faridah, H. D. (2018). Wisata Halal: Perkembangan, Peluang, dan Tantangan. Journal of Halal Product and Research (JHPR), 01(02), 32–43.
Sharum, L. . (2010). Psikologi Media Entertaiment : Membedah Keampuhan Periklanan Subliminal dan Bujukan Yang Tak Disadari Konsumen (1st ed.). Yogyakarta: Jalasutra.
Suhartanto, D. (2014). Metode Riset Pemasaran. Bandung: Alfabeta.
Tan, W.-K., & Wu, C.-E. (2016). An Investigation Of The relationships Among Destination Familiarity, Destination Image And Future Visit Intention. Journal of Destination Marketing & Management, 1–13. https://doi.org/10.1016/j.jdmm.2015.12.008
Tim Komunikasi Pemerintah Kemenkominfo dan Biro Komunikasi Publik, K. P. R. (2019). Narasi Tunggal : 5 Tahun Kembangkan Pariwisata Halal, Indonesia Akhirnya Raih Peringkat Pertama Wisata Halal Dunia 2019.
Warnick, R. B., David C, B., & Siriangkul, A. (2005). Movie Effects on the Image of Thailand Among College Student Travelers. Northeastern Recreation Research Symposium, 355–364.
Whang, H., Yong, S., & Ko, E. (2015). Pop Culture, Destination Images, And Visit Intentions: Theory And Research On Travel Motivations Of Chinese And Russian Tourists. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2015.06.020
Widagdyo, K. G. (2015). Analisis Pasar Pariwisata Halal Indonesia. The Journal of Tauhidinomics, 1(1), 73–80.
Widagdyo, K. G. (2017). Pemasaran, Daya Tarik Ekowisata dan Minat Berkunjung Wisatawan. Esensi: Jurnal Bisnis Dan Manajemen, 7(2), 261–276. https://doi.org/10.15408/ess.v7i2.5411
Yang, J., Yuan, B., & Hu, P. (2015). Tourism Destination Image and Visit Intention : Examining the Role of Familiarity. Journal of China Tourism Research, 4, 174–187. https://doi.org/10.1080/19388160902910557
Downloads
Published
Issue
Section
License
Copyright (c) 2021 Journal of Management and Islamic Finance
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
