THE EFFECT OF LIFESTYLE AND STORE ATMOSPHERE ON CONSUMER PURCHASE DECISIONS THROUGH PURCHASE INTEREST OF INDOMARET IN TERNATE

Authors

  • Ayu Qur'naesih Rusdiyanto Universitas Khairun
  • Ida Hidayanti University of Khairun
  • Ririn Damayanti University of Khairun

DOI:

https://doi.org/10.22515/jmif.v2i1.5243

Keywords:

Lifestyle, Store Atmosphere, Purchase Decision, Purchase Interest

Abstract

This study aims to determine the effect of lifestyle and store atmosphere on consumer purchasing decisions through purchase interest. This research was a quantitative research. The population in this study was Indomaret consumers in Ternate City with a non-probability sampling method and a purposive sampling approach. The data analysis technique in this research used path modeling analysis using smart Partial Least Square (PLS) version 3 as a statistical test tool. The results of this study indicate that lifestyle has a significant effect on purchase decisions, store atmosphere has a significant effect on purchase decisions, lifestyle has a significant effect on puerchase interest, store atmosphere has a significant effect on purchase interest.

References

Ajzen, I., Joyce, N., Sheikh, S., & Cote, N. G. (2011). Knowledge and the prediction of behavior: The role of information accuracy in the theory of planned behavior. Basic and Applied Social Psychology, 33(2), 101–117. https://doi.org/10.1080/01973533.2011.568834

Angela, V., & Paramita, E. L. (2020). Pengaruh Lifestyle Dan Kualitas Produk Terhadap Keputusan Impulse Buying Konsumen Shopee Generasi Z. Jurnal Ekobis: Ekonomi Bisnis & Manajemen, 10(2), 248–262. https://doi.org/10.37932/j.e.v10i2.132

Apprilia, R. D., & Dwijayanti, R. (2021). Kecintaan Merek Lokal, Fashion Lifestyle, dan Minat Beli Sebagai Pembentuk Keputusan Pembelian Sneakers Ventela. Jurnal Inovasi Pendidikan Ekonomi, 11(1), 14–20. Jurnal Inovasi Pendidikan Ekonomi Available at h

Azhhari, R. A., & Yuliana, Y. (2021). Pengaruh Gaya Hidup Terhadap Minat Beli Smartphone Vivo Pada Masyarakat Desa Jaharun B Dusun 1 Kecamatan Galang Kabupaten Deli Serdang. JEKKP (Jurnal Ekonomi, Keuangan Dan Kebijakan Publik), 3(1), 25–31. https://doi.org/10.30743/jekkp.v3i1.4072

Basyir, A. (2019). Pengaruh Fashion Lifestyle dan Pengetahuan Produk Terhadap Minat Beli (Studi Terhadap Konsumen Batik Tulis Madura Al-Fath KKG Bangkalan). Jurnal Pendidikan Tata Niaga(JPTN), 7(3), 564–570. https://jurnalmahasiswa.unesa.ac.id/index.php/jptn/article/view/31132/28284

Christinto, I. M. D., & Hadi, M. (2018). Pengaruh Store Atmosphere Dan Promosi Terhadap Keputusan Pembelian Pada Gramedia Matos Malang. Jurnal Aplikasi Bisnis, 4(2), 399–402.

Dahmiri, Hasbullah, H., & Sefrita sari, S. (2020). Pengaruh Lifestyle Terhadap Keputusan Pembelian Kosmetik Wardah Di Kota Jambi. Jurnal Manajemen Terapan Dan Keuangan, 9(1), 15–22. https://doi.org/10.22437/jmk.v9i1.9235

Dewi, M. N., & Samuel, H. (2015). Pengaruh Gaya Hidup (lifestyle), Harga, Promosi terhadap Pemilihan Tempat Tujuan Wisata (destination) Studi Kasus pada Konsumen Artojaya Tour & Travel Surabaya. Jurnal Manajeman Pemasaran, 3(1), 1–13.

Fuad, M., & Hadiati, S. (2014). Atmosfir Toko Sebagai Strategi Mempengaruhi Emosi Belanja Konsumen (Studi Empiris pada Toko Buku Retail di Kota Malang). Jurnal Manajemen Dan Akuntansi, 3(1), 55–69.

Ghozali, I., & Hengky Latan. (2014). Partial Least Squares Konsep, Tehnik dan Aplikasi Menggunakan Program SmartPLS 3.0 Untuk Penelitian Empiris. Badan Penerbit UNDIP.

Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective.

Hanafitrah, A., & Widiartanto. (2018). Pengaruh Kualitas Produk, Store Atmosphere, Dan Discount Terhadap Keputusan Pembelian Distro House Of Smith Semarang. Jurnal Ilmu Administrasi Bisnis, 7(1), 79–90.

Handayani, P. (2017). Analisa Pengaruh Atmosfer Toko Terhadap Perilaku Belanja Konsumen Pada Gerai Farmers Market Area Jakarta Utara. Jurnal Manajemen Bisnis Dan Kewirausahaan, 1(1), 58–64. https://doi.org/10.1016/j.addr.2018.07.012%0Ahttp://www.capsulae.com/media/Microencapsulation - Capsulae.pdf%0Ahttps://doi.org/10.1016/j.jaerosci.2019.05.001

Hendrayani. (2019). Pengaruh Suasana Toko (Store Atmosphere) Terhadap Minat Beli Konsumen di Planet Surf Mall Panakukang Makassar. Jurnal Economix, 7(1), 37–48.

Hidayat, R., & Sujud, A. (2019). Pengaruh Atmosfer Toko, Lokasi Dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Pada Planet Ban Margonda Raya, Depok. Oikonomia: Jurnal Manajemen, 15(1), 17–29. https://doi.org/10.47313/oikonomia.v15i1.641

Hilmi, R. Z., Hurriyati, R., & Lisnawati. (2018). Pengaruh Lifestyle Terhadap Keputusan Pembelian Produk Clothing Line (Survei Pada Konsumen Clothing Line Famo Di Kota Bandung). Journal of Business Management Education, 3(2), 91–102.

Kotler, P., & Armstrong, G. M. (2012). Principles of Marketing. Pearson Prentice Hall.

Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran Edisi 13. New Jersey.

Luwisca, F., & Syahputra. (2021). Pengaruh brand image dan lifestyle terhadap keputusan pembelian Cold’ N Brew. JIMEA/Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 5(3), 2387–2397.

Mongisidi, S. J., Sepang, J., & Djurwati Soepeno. (2019). Pengaruh Lifestyle Dan Harga Terhadap Keputusan Pembelian Sepatu Nike (Studi Kasus Manado Town Square). EMBA, 7(3), 2949–2958.

Muniarty, P., Della Saputri, Aprianti, Devi Arisandi, Putri Wahyu Ikasanti, & Tri Wahyuni. (2021). Pengaruh Harga & Gaya Hidup Terhadap Minat Beli Masyarakat. E-Bisnis: Jurnal Ilmiah Ekonomi Dan Bisnis, 14(1), 91–102. https://doi.org/10.51903/e-bisnis.v14i1.370

Paila, J. A. (2018). Pengaruh Suasana Toko Terhadap Minat Beli Konsumen Pada UD. Sinar Anugerah Pratama Manado. Jurnal Administrasi Bisins, 6(1), 58–65.

Puspitasari, A. D., & Yuniati, T. (2016). Pengaruh Store Atmosphere dan Promotion Terhadap. Jurnal Ilmu Dan Riset Manajemen, 5(1), 1–18.

Rumbiati, & Heriyana. (2020). Pengaruh Gaya Hidup dan Kemudahan Terhadap Minat Beli Mahasiswa dalam Berbelanja Online (Studi Pada Mahasiswa di Kota Sekayu). Jurnal Aplikasi Manajemen Dan Bianis, 1(1), 57–65.

Downloads

Published

2022-06-29

Issue

Vol. 2 No. 1 (2022): Journal of Management and Islamic Finance

Section

Articles

License

Copyright (c) 2022 Ayu Qur'naesih Rusdiyanto, Ida Hidayanti, Ririn Damayanti

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.