THE INFLUENCE OF CUSTOMER REVIEWS, EASE OF TRANSACTIONS, AND CUSTOMER TRUST ON ONLINE PURCHASE DECISION OF HALAL PRODUCT

Authors

  • Afif Abdul Rosid Pascasarjana UIN Raden Mas Said Surakarta, Indonesia

DOI:

https://doi.org/10.22515/jmif.v4i1.6019

Keywords:

Customer Review, Ease of Transaction, Consumer Trust, Purchase Decision

Abstract

The phenomenon of changing people's behavior in shopping has undergone major changes. People are now starting to switch to shopping efficiently and practically. A shift in people's behavior from buying by coming directly to the store to buying online or through e-commerce. Changes in people's behavior in shopping will certainly affect consumer purchasing decisions in buying a product. This study aims to explain how the influence of customer reviews, ease of transactions and consumer confidence in purchasing halal products online. Samples were taken 150 respondents randomly from the population using simple random sampling technique. Data were analyzed using multiple linear regression analysis. The results of this study are that the influence of customer reviews influences the decision to purchase halal products online. Meanwhile, convenience has no effect on purchasing decisions for halal products online. Meanwhile, consumer trust is the most influential variable on purchasing decisions for halal products online. Based on the results of this study, researchers suggest marketplaces to continue to increase consumer confidence by adding several facilities.

Downloads

Download data is not yet available.

References

Abdullah, T., & Ireland, J. (2012). Halal Products: The Views of Muslim Consumers Across Malaysia. J. for International Business and Entrepreneurship Development, 6, 260–273. https://doi.org/10.1504/JIBED.2012.049794

Afrianto, A. P., & Irwansyah, I. (2021). Eksplorasi Kondisi Masyarakat Dalam Memilih Belanja Online Melalui Shopee Selama Masa Pandemi Covid-19 Di Indonesia. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), Article 1. https://doi.org/10.47233/jteksis.v3i1.181

Balawera, A. (2013). Green Marketing dan Corporate Social Responsibility Pengaruhnya Terhadap Keputusan Pembelian Konsumen Melalui Minat Membeli Produk Organik di Freshmart Kota Manado. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(4), Article 4. https://doi.org/10.35794/emba.1.4.2013.3421

Baskara, I., & Hariyadi, G. (2014). Analisis Pengaruh Kepercayaan, Keamanan, Kualitas Pelayanan Dan Persepsi Akan Resiko Terhadap Keputusan Pembelian Melalui Situs Jejaring Sosial. Studi Pada Mahasiswa Di Kota Semarang. Udinus Repo, 1(2), Article Query date: 2021-11-24 21:06:59. https://core.ac.uk/download/pdf/35374501.pdf

Duli, N. (2019). Metodologi Penelitian Kuantitatif: Beberapa Konsep Dasar Untuk Penulisan Skripsi & Analisis Data Dengan SPSS. Deepublish.

Fauziah, S., & Amin, N. H. A. (2021). The Influence Of Product Knowledge, Religiusity, Halal Awareness Of Purchasing Decisions On Halal Products With Attitude As A Mediation Variable. JMIF (Journal of Management and Islamic Finance), 1(2). https://ejournal.uinsaid.ac.id/index.php/jmif/article/view/4690/1538

Ilmiyah, K., & Krishernawan, I. (2020). Pengaruh Ulasan Produk, Kemudahan, Kepercayaan, dan Harga terhadap Keputusan Pembelian pada Marketplace Shopee di Mojokerto. Maker : Jurnal Manajemen, 6(1), 31–42. https://doi.org/10.37403/mjm.v6i1.143

Imamuddin, M. (2018). Pengaruh Label Halal Dan Religiusitas Terhadap Keputusan Pembelian Mie Instan Mahasiswa Iain Bukittinggi. EKONOMIKA SYARIAH : Journal of Economic Studies, 1(1), Article 1. https://doi.org/10.30983/es.v1i1.448

Jannah, R., Farida, E., & Millaningtyas, R. (2022). Pengaruh Price, Kualitas Produk dan Online Customer Reviews Terhadap Keputusan Pembelian Di Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bsinis Universitas Islam Malang). Jurnal Riset Manajemen, 1(1), Article 1.

Kanuk, L. L. (2004). Perilaku Konsumen. Rajawali Pers.

Khotimah, K., & Febriansyah. (2018). Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen dan Kreativitas Iklan Terhadap Minat Beli Konsumen Online-shop. JMSAB (Jurnal Manajemen Strategi dan Aplikasi Bisnis), 1(1), 19–26.

Kim, D. J., Ferrin, D. L., & Rao, H. R. (2003). Antecedents of Consumer Trust in B-to-C Electronic Commerce. Ninth Americas Conference on Information Systems, 157–167.

Lee, E.-J., & Shin, S. Y. (2014). When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo. Computers in Human Behavior, 31, 356–366. https://doi.org/10.1016/j.chb.2013.10.050

Malau, & Herman. (2017). Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era Moderenisasi Global (1 ed.). CV Alfabeta.

Mo, Z., Li, Y.-F., & Fan, P. (2015). Effect of Online Reviews on Consumer Purchase Behavior. Journal of Service Science and Management, 08(03), 419–424. https://doi.org/10.4236/jssm.2015.83043

Pasi, L. N. K., & Sudaryanto, B. (2021). Analisis Pengaruh Online Customer Reviews dan Kualitas Pelayanan terhadap Keputusan Pembelian dengan Kepercayaan sebagai Variabel Intervening (Studi Pada Konsumen Shopee di Kota Semarang). Diponegoro Journal of Management, 10(4). https://ejournal3.undip.ac.id/index.php/djom/article/view/32369

Pratama, Y. E., Sudarwati, S., & Istiqomah, I. (2019). Keputusan Pembelian Online melalui Aplikasi Shopee di Surakarta Ditinjau dari Kualitas Layanan, Online Customer Review dan Kepercayaan. Jurnal Ilmiah Edunomika, 3(02), 301228. https://doi.org/10.29040/jie.v3i02.665

Putri, M. J., & Rimadias, S. (2020). Analisis Aspek Penentu Niat Konsumen Dalam Membeli Produk Halal Di Indonesia (Telaah Pada Mie Ramen Jepang Halal). Proseding Seminar Nasional …, 2(1), Article 1.

Rahmat, P. S. (2019). Fenomena Cara Belanja Online Shop Di Kalangan Mahasiswa (Studi Kasus: Mahasiswa Prodi Pendidikan Ekonomi Uniku). Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi, 16(01), 82–91. https://doi.org/10.25134/equi.v16i01.2020

Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Assessment Of Consumer’s Confidence On Halal Labelled Manufactured Foof In Malaysia. Pertanika Journal of Social Science & Humanity, 20(1), 33–42.

Sahir, S., Ramadhani, A., & Tarigan, E. (2016). Pengaruh Gaya Hidup, Label Halal Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Medan Area Medan. JKBM (Jurnal Konsep Bisnis dan Manajemen), 3. http://www.ojs.uma.ac.id/index.php/bisman/article/viewFile/237/181

Sekarsari, N. R. (2018). Pengaruh Percevied Ease Of Use, Percevied Usefulneds, Dan Perception Of Product Risk Terhadap Online Shopping Intention Pada Produk Fashion. 1(5).

Setyarko, Y. (2016). Analisis Persepsi Harga, Promosi, Kualitas Layanan, Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Produk Secara Online. Jurnal Ekonomika dan Manajemen, 5(2), Article 2.

Sudaryono. (2017). Pengantar Bisnis. Libri.

Sudjatmika, F. V. (2017). Pengaruh Harga, Ulasan Produk, Kemudahan, Dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Tokopedia.com. Agora, 5(1), Article 1. http://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/5227

Wahyuningtyas, Y. F., & Widiastuti, D. A. (2015). Analisis Pengaruh Persepsi Risiko, Kemudahan Dan Manfaat Terhadap Keputusan Pembelian Secara Online. Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha, 23(2), Article 2. https://doi.org/10.32477/jkb.v23i2.163

Yulia, Lady. (2015). Strategi Pengembangan Industri Produk Halal. Jurnal Bimas Islam, 8(1), Article 1.

Yuliawan, E., Siagian, H., & Willis, L. (2018). Analisis Pengaruh Faktor Kepercayaan, Kemudahan Dan Kualias Layanan Terhadap Keputusan Pembelian. Optimal: Jurnal Ekonomi Dan Kewirausahaan, 12(1), Article 1. https://doi.org/10.33558/optimal.v12i1.1016

Downloads

Published

2024-06-30

Issue

Vol. 4 No. 1 (2024): Journal of Management and Islamic Finance

Section

Articles

Citation Check

License

Copyright (c) 2024 Afif Abdul Rosid

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.