STRATEGY TO IMPROVE THE QUALITY OF ISLAMIC SERVICES TO CUSTOMERS AT INDONESIA SHARIA BANK (BSI) IN JAMBI

Authors

  • Arya Aji Kurnia UIN Sultan Thaha Saifuddin Jambi
  • Rafidah UIN Sultan Thaha Saifuddin Jambi

DOI:

https://doi.org/10.22515/jmif.v3i2.6267

Keywords:

Strategy, Services, Improving Service Quality

Abstract

This study aims to find out how the strategy is to improve the quality of Islamic services contained in Indonesia Sharia Bank for its customers during the Covid-19 period in Jambi. The research method was field research using qualitative in nature, data collection used three techniques, namely observation, interviews, and documentation and was carried out on December 13, 2021 at Indonesia Sharia Bank, Jambi. The results of the research strategy to improve the quality of Islamic services to customers of Indonesia Sharia Bank in Jambi and in accordance with the concept of Ultimate Service as Business Acceleration have been running optimally in accordance with the 6 dimensions of service quality described by Othman and Owen known as the CARTER method, (Compliance, Assurance, Responsiveness, Tangible, Empathy and Reliability). Principles of Islamic law do not cheat and always provide financial solutions.

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Published

2023-12-30

Issue

Vol. 3 No. 2 (2023): Journal of Management and Islamic Finance

Section

Articles

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Copyright (c) 2023 Arya Aji Kurnia, Rafidah

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