FOCUS RESEARCH ON HALAL FOOD MARKETING
DOI:
https://doi.org/10.22515/jmif.v3i1.6634Keywords:
Halal Food, Marketing, Systematic ReviewAbstract
Halal food is a category of food or beverage that Muslims may consume according to Islamic law. Halal cuisine must also adhere to strict standards of sanitation and hygiene, which makes it noted for its cleanliness and higher quality. This study utilised a systematic review on halal food marketing scopus database from 2021-2023. In this research, the keyword used is "Halal Food Marketing" in the Scopus database. After conducting the screening, the researchers found 11 articles that met the predetermined criteria. Several research focuses on halal food marketing, namely intention to purchase, halal cosmetics, millennials, religiosity, halal food consumption, Halal brand image, Halal brand satisfaction, Halal brand trust, Halal brand equity, Customer attitude, Product attributes, Marketing stimuli, Halal food , Halal Tourism, halal, marketing, perceived risk, value, trust, purchase intention, product, Halal market, Islamic hospitality, Muslim traveler, Muslim-minority country, Halal hotel, Halal-friendly hotel, Islamic hotel branding, Relational value, utility value, Halal brand resonance, Halal brand relationship quality, supply chain integration, demand for halal products, halal marketing, process quality improvement, food safety concerns, health consciousness on sustainable product performance, Halal foods, Performance, Drivers, and Key success factors. Through proper marketing, halal food producers can increase consumer awareness about their products and expand their market.
References
Al-shami, H. A., & Abdullah, S. (2023). Halal food industry certification and operation challenges and manufacturing execution system opportunities. A review study from Malaysia. Materials Today: Proceedings, 80, 3607–3614. https://doi.org/10.1016/j.matpr.2021.07.331
Al‐Teinaz, Y. R., Regenstein, J. M., Lever, J., Katme, A. M., & Unsdorfer, S. (2020). The Halal and Kosher food experience in the UK. The Halal Food Handbook, 331–341.
Amer, M. (2023). Halal standards’ implementation in Palestinian food sector: its drivers and impact on performance. Arab Gulf Journal of Scientific Research. https://doi.org/10.1108/agjsr-09-2022-0168
Azizah, S. N. (2021). Cyber-Crime and Fraud Victimization of Online Halal Meat Shops: A Negative Image Propagation. International Journal of Cyber Criminology, 15(1), 158–173.
Bashir, A. M. (2019). Awareness of purchasing halal food among non-Muslim consumers. Journal of Islamic Marketing, 11(6), 1295–1311. https://doi.org/10.1108/JIMA-04-2018-0077
Caldwell, P. H., & Bennett, T. (2020). Easy guide to conducting a systematic review. Journal of Paediatrics and Child Health, 56(6), 853–856. https://doi.org/10.1111/jpc.14853
Echchabi, A., Bocanet, A., & Grassa, R. (2022). Determinants of Selection of Halal Tourism Destination: A Case Study of the UAE. Global Journal Al-Thaqafah, 12(1), 186–203. https://doi.org/10.7187/GJAT072022-12
Iner, D., & Baghdadi, A. (2021). Halal food. Handbook of Contemporary Islam and Muslim Lives, 747–765.
Kapoor, R., & Kapoor, K. (2021). The transition from traditional to digital marketing: a study of the evolution of e-marketing in the Indian hotel industry. Worldwide Hospitality and Tourism Themes, 13(2), 199–213. https://doi.org/10.1108/WHATT-10-2020-0124
Khan, M. A., Hashim, S. Bin, & Bhutto, M. Y. (2022). the Role of Halal Brand Relationship Quality Towards Relational, Utility Value and Halal Brand Resonance. International Journal of Business and Society, 23(1), 1–18. https://doi.org/10.33736/ijbs.4595.2022
Khan, M. A., Hashim, S. Bin, Iqbal, A., Bhutto, M. Y., & Mustafa, G. (2022). Antecedents of halal brand equity: a study of halal food sector of Malaysia. Journal of Islamic Marketing, 13(9), 1858–1871. https://doi.org/10.1108/JIMA-01-2021-0012
Mabkhot, H. (2023). Factors Affecting the Sustainability of Halal Product Performance: Malaysian Evidence. Sustainability (Switzerland), 15(3). https://doi.org/10.3390/su15031850
Mannaa, M. T. (2020). Halal food in the tourist destination and its importance for Muslim travellers. Current Issues in Tourism, 23(17), 2195–2206. https://doi.org/10.1080/13683500.2019.1616678
Miftahuddin, M. A., Adawiyah, W. R., Pradipta, R., & Wihuda, F. (2022). Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust. Innovative Marketing, 18(4), 62–73. https://doi.org/10.21511/im.18(4).2022.06
Moghaddam, H. K., Khan, N., Tan, B. C., & Khan, S. (2022). Consumer attitude toward Halal food in the case of the United Kingdom: the role of product attributes and marketing stimuli. Food Research, 6(6), 136–142. https://doi.org/10.26656/fr.2017.6(6).861
Mohd Nawawi, M. S. A., Abu-Hussin, M. F., Faid, M. S., Pauzi, N., Man, S., & Mohd Sabri, N. (2019). The emergence of halal food industry in non-Muslim countries: a case study of Thailand. Journal of Islamic Marketing, 11(4), 917–931. https://doi.org/10.1108/JIMA-05-2018-0082
Muharam, I. N., & Asutay, M. (2022). Online disclosure practices of halal-friendly hotels. Journal of Islamic Marketing, 13(1), 119–132. https://doi.org/10.1108/JIMA-12-2018-0239
Ngah, A. H., Gabarre, S., Han, H., Rahi, S., Al-Gasawneh, J. A., & Park, S. H. (2021). Intention to purchase halal cosmetics: Do males and females differ? a multigroup analysis. Cosmetics, 8(1), 1–14. https://doi.org/10.3390/cosmetics8010019
Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220
Rejeb, A., Rejeb, K., & Zailani, S. (2021). Are Halal Food Supply Chains Sustainable: A Review And Bibliometric Analysis. Journal of Foodservice Business Research, 24(5), 554–595. https://doi.org/10.1080/15378020.2021.1883214
Said, M. F., Adham, K. A., Muhamad, N. S., & Sulaiman, S. (2022). Exploring halal tourism in Muslim-minority countries: Muslim travellers’ needs and concerns. Journal of Islamic Marketing, 13(4), 824–842. https://doi.org/10.1108/JIMA-07-2020-0202
Siddaway, A. P., Wood, A. M., & Hedges, L. V. (2019). How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-Analyses, and Meta-Syntheses. Annual Review of Psychology, 70(1), 747–770. https://doi.org/10.1146/annurev-psych-010418-102803
Suleman, S., Sibghatullah, A., & Azam, M. (2021). Religiosity, halal food consumption, and physical well-being:An extension of the TPB. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2020.1860385
Triansyah, F. A., Gunawan, A., & Ramadhaniyati, R. (2023). Factors of Indonesia Economic Growth ( 2017-2022 ). Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB), 11(1), 51–65.
Triansyah, F. A., Mitayana, Yanti, F., Rabuandika, A., & Muhammad, I. (2023). Augmented Reality Research in Middle Schools : Bibliometric Review. EDUKASIA: Jurnal Pendidikan Dan Pembelajaran, 4(1), 369–378.
Triansyah, F. A., Ramadhaniyati, R., Dwi, K., & Siregar, P. (2023). Focus Research Entrepreneurship Learning and Entrepreneurship Intention : A Systematic Review. Jurnal MIMBAR ADMINISTRASI, 20(1).
Triansyah, F. A., Suwatno, S., & Machmud, A. (2023). Trends and Research Focus of the Jigsaw Learning Model in Economic Learning : Bibliometric Review and Analysis. Jurnal Penelitian Pendidikan, 23(1), 1–15.
Triansyah, F. A., Suwatno, S., & Supardi, E. (2023). Fokus Penelitian Berpikir Kritis Siswa dalam Pembelajaran Ekonomi: Bibliometrik Analisis 2019-2023. Jurnal Simki Pedagogia, 6(1), 130–139. https://doi.org/10.29407/jsp.v6i1.226
Wilkins, S., Butt, M. M., Shams, F., & Pérez, A. (2019). The acceptance of halal food in non-Muslim countries. Journal of Islamic Marketing, 10(4), 1308–1331. https://doi.org/10.1108/JIMA-11-2017-0132
Zaki, M. (2019). Digital transformation: harnessing digital technologies for the next generation of services. Journal of Services Marketing, 33(4), 429–435. https://doi.org/10.1108/JSM-01-2019-0034
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Fadli Agus Triansyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
