Pengaruh Relationship Marketing, Kualitas Produk, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan
DOI:
https://doi.org/10.22515/juebir.v3i2.8906Keywords:
Kepuasan Pelanggan, Kualitas Produk, Loyalitas Pelanggan, Relationship MarketingAbstract
This research aims to determine the influence of relationship marketing, product quality, and customer satisfaction on customer loyalty in the Twenty Five Florist home industry in Boyolali District. This type of research in quantitative research. The number of samples used in this research was 129 respondents taken from each sub-district in Boyolali District. The sampling technique uses purposive sampling with the sample collection method via Google Form and distributing questionnaires offline. Data analysis techniques use SPSS 21. The research results show that the relationship marketing variable partially has no effect on customer loyalty. Product quality has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Then simultaneously relationship marketing, product quality, and customer satisfaction influence customer Loyalty in the Twenty Five Florist home industry in Boyolali.
Downloads
References
Aliyah, K. N., & Rizqiana, Z. D. (2024). The Implementation of AI and Immersive Technology in E-Commerce: The Role of Customer Engagement as a Mediating Variable. Relevance: Journal of Management and Business, 7(1), 050–063. https://doi.org/10.22515/relevance.v7i1.9124
Ayu, D., & Anwar, S. (2022). Etika Bisnis Ekonomi Islam Dalam Menghadapi Tantangan Perekonomian Di Masa Depan. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah, 7(1), 42.
Fauzi, Y. A., & Ramantoko, G. (2022). Analisis Pengaruh Brand Experience Terhadap Customer Loyalty ( Studi Empiris Pada Usaha Kuliner Sang Pisang ) Analysis Of Factors That Influence On Stock Systemic Risk ( Empirical Study On State-Owned Enterprises In The Construction Sector Listed On The I. E-Proceeding of Management, 9(5), 2742–2749.
Febrianto, & Arini, E. (2022). Pengaruh Kepuasan Pelanggan dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan (Studi Kasus pada Pelanggan Air Mineral Kitaro di Kota Manna Bengkulu Selatan). Jurnal Manajemen Modal Insani Dan Bisnis, 3(1), 18–25.
Fernandes, C., Ferreira, J. J., Veiga, P. M., Kraus, S., & Dabić, M. (2022). Digital entrepreneurship platforms: Mapping the field and looking towards a holistic approach. Technology in Society, 70(April).
Kurniadi, A., & Hadibrata, B. (2023). Pengaruh Kualitas Layanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Restoran Great Indonesia. Julnal Ilmiah Bidang Ilmu Ekonomi, 21(3), 664–671.
Mifrahi, M. N., & Darmawan, A. S. (2022). Analisis tingkat pengangguran terbuka di Indonesia periode sebelum dan saat pandemi covid-19. Jurnal Kebijakan Ekonomi Dan Keuangan, 1(1), 111–118.
Permatasari, E., Luthfiana, H., Pratama, N. A., & Ali, H. (2022). Faktor-Faktor Yang Mempengaruhi Pembelian Ulang: Promosi, Harga Dan Produk (Literature Review Perilaku Konsumen). Jurnal Ilmu Manajemen Terapan, 3(5), 473–474.
Rizfie, M. D., Insan, U., Indonesia, P., Selling, P., Selling, P., Konsumen, L., Konsumen, K., Keuangan, P., & Umum, K. (2023).. Jurnal JUBISMA, 5(31), 38–50. Pengaruh digital marketing personal selling dan word of mouth terhadap loyalitas konsumen dan keperayaan konsumen
Rozak, A., Harto, B., Arissaputra, R., & Nisa, K. (2022). Pengaruh Relationship Marketing terhadap Customer Loyalty dengan Dimediasi oleh Customer Satisfaction pada PT . Unilever. ATRABIS: Jurnal Administrasi Bisnis, 8(2), 271–281.
Sabaru, W. C., Wenas, R. S., & Mandagie, Y. (2022). Pengaruh kualitas produk, harga dan inovasi produk terhadap loyalitas konsumen smartphone vivo (Pada Mahasiswa Universitas Sam Ratulangi Manado). Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 340.
Salsabila, N. S., & Indrawati, I. (2022). Pengaruh social media marketing activities terhadap loyalitas pelanggan pada produk lokal UMKM di Aplikasi Shopee. Jurnal Inspirasi Bisnis Dan Manajemen, 6(1), 83.
Sedera, D., Tan, C. W., & Xu, D. (2022). Digital business transformation in innovation and entrepreneurship. Information and Management, 59(3).
Wasiman, Silitonga, F., & Edy Wibowo, A. (2020). Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Loyalitas Pelanggan Hotel Bintang Dua Di Kota Batam. Jurnal Cafetaria, 1(2), 64–73.
Yosephine Simanjuntak, D. C., & Purba, P. Y. (2020). Peran Mediasi Customer Satisfaction dalam Customer Experience Dan Loyalitas Pelanggan. Jurnal Bisnis Dan Manajemen, 7(2), 171–184.
Yuliza, M., Yurasti, Putra, E. T., Puta, E., & Mardahleni. (2022). Pemanfaatan Media Sosial Dalam Promosi Kue Brownies. Prima : Portal Riset Dan Inovasi Pengabdian Masyarakat, 1(4), 83–90.
